The biggest post is not automatically the best post.
A launch announcement, product explainer & customer story can each have a different job.
Decide what success means before you publish.
Attention.
A question answered.
A signup.
A purchase.
Then judge the post against its job.
Otherwise the loudest result wins, whether or not it helped the business.
Brands treat customer advocacy like an accidental bonus.
Paid influencers get a budget.
Paid media gets a budget.
The brand account gets a team.
Customers who already use the product and might recommend it get... maybe an affiliate link buried in the footer.
This is not an argument against influencers. They can be incredibly valuable.
It is an argument that customers are another massive distribution channel.
One most companies barely activate because they cannot make it effortless, sustainable, and measurable.
Literally NO ONE is speaking about this token.
Yet its chart continues to move up & ONLY up?
Just look at the REST of the market.
robinhood:0xfce34d21a92069100e3226638140706cf03a266e IS COMPLETELY DECOUPLED.
It’s such a simple concept, yet there are STILL some people who are sidelined.
They’re waiting for some sort of permission or confirmation.
Little they do know the proof is in the CHART.
Spent DAYS on my article, & in that you’ll understand the FULL thesis 🔜🔥
- Studious
Imagine two posts about the same app.
One lists 10 features.
The other explains the one problem it solves for a busy parent.
The first gets more likes.
The second brings more signups.
Which story goes into your next campaign?
Conversion Intelligence helps you find the topics & language associated with those outcomes.
Then you have a clearer idea of what to test next.
Amazing first episode back for Future Fridays!
If you've been out of the loop and want to hear everything ReplyCorp's been up to, including what's next for $REPLY, check out the recording below!
Have a futuristic Friday everyone
FUTURE FRIDAYS is back!
Tomorrow @ 1pm EST
Talking everything you want to know about the new ReplyCorp
Inside takes on where we are, how we're scaling the business, our recent success for OKX, and alpha on what's next (incl. for $REPLY)
Set your reminder below for the future
Goldstein Group sees the future
They are an onchain investment firm where every fund is a token.
Post about their NFT mint & earn 20% of the purchases you motivate, automatically!
If anyone who engages with your post makes their own and motivates mints, you get 20% of their earnings too!
So make sure to let people know they can join you in posting & you can all win together.
No links. No codes. Powered by ReplyCorp.
More information & rules in their post below!
Always follow platform rules & disclose that you're eligible to earn for your post to be counted towards potential rewards.
Most people are not going to become affiliate marketers.
But anyone's happy to tell their friend about a product they love!
That difference is where a lot of programs lose the plot.
You want normal customer behavior, but you’ve designed a part-time job.
Special links. Dashboards. Repeated reminders to use a code.
What if the starting point was the thing people already do?
Then you build the reward around that.
Deciding which creators to work with again?
ReplyCorp shows which creator posts actually drove signups & purchases.
As in, the thing that made you money.
Not what created noise.
Now you know who to bring back.