FaZe Banks teaches us a lesson in attention and clip-farming.
He intentionally paused stream and created a fabricated story about trader Kimchi and knew it would go viral.
The story became a global TikTok trend with creators like StableRonaldo, Lacy and TJR hopping on.
The clips surpassed 20M views internally and the trend Banks started is in the 100's of MILLIONS of impressions across all platforms and channels.
Masterclass.