Every brand starts with an idea…
For Culina, I imagined a food brand that feels fresh, stylish and welcoming.
This design concept brings that vision to life through balance, elegance and visual appetite.
Good design doesn’t just attract, it connects.
Feedback is welcome 🙌
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: Culina
Tagline: Elevating meals, wherever you are.
Target Audience
• PRIMARY: Urban professionals aged 25–45 who value convenience, quality food, and unique dining experiences. This group includes entrepreneurs, executives, creatives, and busy couples who may not have the time to cook but still appreciate professionally prepared meals.
• SECONDARY: Individuals and families hosting occasions such as birthdays, anniversaries, dinner parties, and small gatherings. This also includes travellers, short-term renters, and households looking for personal chefs for weekly meal preparation or special events.
Brand Personality: Culina is a platform designed to connect skilled private chefs with individuals and families who want exceptional meals without the time or effort of cooking themselves.
The name comes from the Latin word culina, meaning “kitchen”, representing the heart of food, culture, and shared experiences. Modern lifestyles have made cooking at home increasingly difficult for many people. Busy professionals, hosts planning intimate gatherings, and families seeking high-quality meals often want the comfort of home dining without the responsibility of preparing the food.
At the same time, many talented chefs are looking for flexible opportunities to showcase their craft outside traditional restaurant environments.
Culina bridges this gap by offering a trusted platform where customers can easily book professional chefs for home dining, private events, meal preparation, or special occasions.
The brand focuses on convenience, quality, and memorable culinary experiences, transforming everyday meals and gatherings into something exceptional.
Just created this visual identity design for Culina
The goal was to communicate elegance, freshness and a modern food experience through clean typography, colours and a strong brand presence.
Design is not just about beauty, it’s about telling a story and creating connection.
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: Culina
Tagline: Elevating meals, wherever you are.
Target Audience
• PRIMARY: Urban professionals aged 25–45 who value convenience, quality food, and unique dining experiences. This group includes entrepreneurs, executives, creatives, and busy couples who may not have the time to cook but still appreciate professionally prepared meals.
• SECONDARY: Individuals and families hosting occasions such as birthdays, anniversaries, dinner parties, and small gatherings. This also includes travellers, short-term renters, and households looking for personal chefs for weekly meal preparation or special events.
Brand Personality: Culina is a platform designed to connect skilled private chefs with individuals and families who want exceptional meals without the time or effort of cooking themselves.
The name comes from the Latin word culina, meaning “kitchen”, representing the heart of food, culture, and shared experiences. Modern lifestyles have made cooking at home increasingly difficult for many people. Busy professionals, hosts planning intimate gatherings, and families seeking high-quality meals often want the comfort of home dining without the responsibility of preparing the food.
At the same time, many talented chefs are looking for flexible opportunities to showcase their craft outside traditional restaurant environments.
Culina bridges this gap by offering a trusted platform where customers can easily book professional chefs for home dining, private events, meal preparation, or special occasions.
The brand focuses on convenience, quality, and memorable culinary experiences, transforming everyday meals and gatherings into something exceptional.
LOVELINE
Connection, wrapped in love.
Love is more than a feeling.
It is a voice. A gesture. A moment that lingers long after it happens.
💌 This Valentine’s and every special moment after, choose more than a gift.
DESIGN BRIEF
FRAME 1 for Graphic Designers
FRAME 2 for Ui/Ux Designers
Brand Name: VIBE+
Tagline: Energy in Balance.
Target Audience
• PRIMARY:
Young creatives, tech workers, and students aged 18–35 who need calm, reliable energy and focus to support mentally demanding daily routines.
• SECONDARY:
Wellness-conscious professionals and lifestyle consumers who value balance, minimal design, and intentional productivity over loud or extreme energy products.
Industry: Functional Beverage / Wellness Drinks
Brand Personality: VIBE+ is a modern functional drink brand created for young creatives, builders, and thinkers who live mentally demanding lives and need support without overstimulation.
The brand is rooted in balance, clarity, and intentional energy, offering carefully formulated drinks that enhance focus, steady energy, or calm without the aggressive tone, loud visuals, or exaggerated promises common in the wellness space.
SUBMISSION DATE: 9th January 2026