I think the @NFL should take a page out of @MLB book and do a weekend where they put nicknames on the back of players' jerseys. It's fun and they'd sell a lot too.
I was in Belize last week, wearing an @Eagles shirt and i met a guy who said he was @EvanMathis69 dad. We talked about the Birds and Evan's career and it was a pretty cool and random interaction. Go Birds.