Groundup Agency

[Groundup Agency @GroundUpNG]

The brands that will dominate Lagos in the next 2 years aren't the ones with the biggest budgets.

They're the ones paying closest attention to how the market is actually moving and building strategy around that.

That's the work we do at GroundUp.

Follow for more🤝

[Groundup Agency @GroundUpNG]

The Lagos marketing landscape has shifted. Most brands haven't noticed. Some have adapted. A few are leading it.

Here are 5 trends we're seeing from the inside 🧵👇

#LagosMarketing #AdTrends2025 #GroundUp

[Groundup Agency @GroundUpNG]

Consumer trust is the new media currency. Lagos audiences have seen every trick. The fake urgency. The inflated testimonials. The lifestyle that doesn't match the product. The brands cutting through right now are leading with proof, not promise. Case studies. Real results.

[Groundup Agency @GroundUpNG]

7/ If a competitor copied this exact campaign tomorrow, would anyone notice the difference? If the honest answer is no, it's not ready.

Approve with your eyes open. 👀

#CampaignStrategy #MarketingQA #GroundUp

[Groundup Agency @GroundUpNG]

7 questions every brand manager in Nigeria should ask before approving a campaign

1/ Does this campaign actually solve a business problem, or fill a content calendar slot? Every campaign should trace back to a goal awareness, leads, sales. If you can't name it, don't approve it

[Groundup Agency @GroundUpNG]

6/ What does success actually look like and who's tracking it? Impressions aren't outcomes. Define the metric that matters before launch, not after.

[Groundup Agency @GroundUpNG]

Be honest, how often does your brand actually use consumer data to make marketing decisions?

#DataDriven #ConsumerInsights #MarketingPoll

[Groundup Agency @GroundUpNG]

Marketing without consumer data is often just guesswork.

[Groundup Agency @GroundUpNG]

Unpopular opinion: Nigerian brands spend too much on influencers and not enough on strategy. Fight me😏

#MarketingHotTake #NaijaMarketing #GroundUp

[Groundup Agency @GroundUpNG]

Follow @GroundUpNG for more. RT the first tweet if this was useful 📌

[Groundup Agency @GroundUpNG]

Everyone's chasing digital. Meanwhile, Lagos roads are doing numbers for brands that know how to use them.

A thread on why OOH advertising still slaps in Lagos and how to make it work for your brand. 📌

#OOH #LagosMarketing #OutOfHome

[Groundup Agency @GroundUpNG]

OOH isn't old media. It's underleveraged media

In a city like Lagos where everyone is moving, the brands that show up physically are the ones that feel real

If you're building a brand here, don't sleep on the streets