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#SRMS9Q4

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#SRMS9Q3

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#SRMS9Q2 sentiment analysis: the customer’s opinion about topics ranging from your products and services to location, your advertisements.

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#SRMS9Q1 three kinds of marketing Metrics that marketers monitor : activities; consumer response; business outcomes.

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•Post Purchase Behavior Stage to consider: Is the customer satisfied with their decision or do they have buyer’s remorse? #srms5Q5

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Travel 2.0: network society.The business revolution in the tourism and leisure industry caused by the move to the tourist ecosystem.#srms5Q4

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#SRMS5Q3 • Internal and External searches
•Incidental/implicit encoding
•Web 3.0 (recommendations) Web 2.0 traditional searches mediated

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Use information research from EBM Model,which includes interanl and external research. #srms5Q2

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internal cognitive processes in order to understand how they manage and process the information in the environment #srms5Q1

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#SRMS8Q5 Healthcare, tech and manufacturing are three areas where we see huge potential for IoT to make a big impact.

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#SRMS8Q4 Defined as any type of content that has been created and put out there by unpaid contributor. Refer to pictures, videos, blog post

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#SRMS8Q3

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#SRMS8Q2 Content plays an important role in the social media communicty. It refers to any text, or video online that informs or persuades.

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#SRMS8Q1

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Identify and discuss some of the limitations of the Honeycomb Framework by Kietzman et al.( 2011). #SRMS6Q4

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#SRMS6Q3

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How does it help marketers categorise various types of social media platforms? #SRMS6Q2

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1. Why was the Honeycomb Framework developed? What is its purpose? (#SRMS6Q1)

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Anywhere from 5 hours per week. Activities involve engaging with customers, researching & planning, creating content and more #SRMS4Q8

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#SRMS4Q4