What should the "North Star" metric be for a subscription business - engagement, consumption, subscriber growth? We take a look in this weeks newsletter https://t.co/7VL40RIpUD
Spotify is leading the streaming market in part because its recommendations are better than Apple’s or Amazon’s, much better. Spotify is great at knowing what you like, but even more important its algorithm can suggest what you might like. https://t.co/NdZWNtJOu8
Another great chart from chartr - showing NYT digital subscription growth. Highest growth is in non-news subscriptions - crossword, cooking etc. #subscription#NewYorkTimes
Off the back of Google's 3P cookie news & our post-cookie presentation at this week's @DCNorg Next: Summit, our SVP of Strategy @msilberman shares tips on using 0P & 1P data as we enter a new era of personalization: https://t.co/jd7OPMs3Tk
Impressive results from Swedish news publishers. In 2020, the number of paying digital subscribers increased by 25% and now amounts to more than one million. Perhaps most interesting: both national and local media are experiencing significant growth https://t.co/IoxbtoUBCf
According to TechCrunch subscription based pricing is dead. Someone better tell Clubhouse as that's how they intend to make money. #subscriptions#subscriptioneconomy https://t.co/5aOn1380s8
Google is working on possible replacements to third-party cookies. It recently announced that FLoC (federated learning of cohorts) is producing good results. Good news for marketers? Not as good as earning first party data.
So many newspapers and magazines sell subscriptions like this: (hint, this is a terrible way to sell anything)
You don't sell something by just telling people to buy it. You sell the value that it provides, and you need to explain and demonstrate that value.
67% of Americans would cancel a streaming subscription if the price increased. They would buy a streaming service if it was cheaper than most others. Is price really that important? #subscriptions
We've benchmarked 74 news media companies by subscribers and price take a look at the results here. Could price be limiting subscriber numbers #subscriptions https://t.co/G8s57ENo2a