Casimiro Zabulis

Saving businesses from burning money with Google Ads | $750k+ of total ad spend | E-commerce, B2B, B2C

[Casimiro Zabulis @GrowWithCas]

How we optimized our client's Norwegian cleaning company's Google Ads

We moved all their services Ads campaigns under one campaign.

RESULTS? Increase in clicks, almost doubled CTR, CPC down by 12%.

Why is that? By moving all of the campaigns under one campaign and making separate ad groups we stopped the budget from limiting our campaings performance.

Previously each campaign had a separate budget.

Since now all of the services are under one campaign, Google spends on ad groups (services) that are performing best thus those ad groups that are performing well has more budget to spend.

[Casimiro Zabulis @GrowWithCas]

@Karpowicz_life In Lithuania it is so many because Poland occupied Lithuania’s South East region in post WW1

[Casimiro Zabulis @GrowWithCas]

5 Metrics Every Google Ads Marketer Should Track:

• Quality Score
• Impression Share
• Click-Through Rate (CTR)
• Cost Per Conversion (CPC)
• Return on Ad Spend (ROAS)

What else?

[Casimiro Zabulis @GrowWithCas]

Can You Use Smart Bidding on a New Campaign?

✅ If targeting keywords you already have data on → YES
❌ If targeting brand-new keywords → NO

New keywords = New learning phase.

Start with Manual CPC or Max Clicks first.

Once you get 30+ conversions → Move to Smart Bidding.

[Casimiro Zabulis @GrowWithCas]

How to Fix Low-Quality Product Images

Blurry, watermarked, or cluttered images? 🚫 Bad for Google Shopping and Search Ads.

✅ Use high-quality photos
✅ White/clear background
✅ Mix lifestyle & studio shots for best results

First impressions matter. Fix your images.

[Casimiro Zabulis @GrowWithCas]

Google Ads Growth Hack 🚀

A/B Testing > Data-Driven Decisions > Repeat

A/B Testing = Always Be Testing
Data-Driven Decisions = Let the numbers guide you
Repeat = Optimizing to infinity and beyond

[Casimiro Zabulis @GrowWithCas]

How to Structure Your Product Titles

What’s the best format for Shopping Ad titles?

If your brand is well-known put it upfront:
➡️ Nike Air Force 1 - Men's Sneakers

If your brand is NOT well-known and people don’t search for your brand:
➡️ Oakwood Dining Table | Scratch-Resistant | Furniture Company X

Your goal: Match what customers search for.

[Casimiro Zabulis @GrowWithCas]

I’ve 2 spots left this month to supercharge your Google Ads campaigns & scale your biz

If you’re running a brand/business doing over $3k/m in rev & want my team to create high-converting ad campaigns, optimize your account & drive profitable growth.

Book a call with me here: https://t.co/bFuEnLMJlF

[Casimiro Zabulis @GrowWithCas]

How to Structure Your Product Titles

What’s the best format for Shopping Ad titles?

If your brand is well-known put it upfront:
➡️ Nike Air Force 1 - Men's Sneakers

If your brand is NOT well-known and people don’t search for your brand:
➡️ Oakwood Dining Table | Scratch-Resistant | Furniture Company X

Your goal: Match what customers search for.

[Casimiro Zabulis @GrowWithCas]

I’ve 2 spots left this month to supercharge your Google Ads campaigns & scale your biz

If you’re running a brand/business doing over $3k/m in rev & want my team to create high-converting ad campaigns, optimize your account & drive profitable growth.

Book a call with me here: https://t.co/bFuEnLMbw7

[Casimiro Zabulis @GrowWithCas]

Picking the Right Bid for a New Campaign

People overcomplicate starting bids. Here’s how I do it:
1️⃣ Use Google’s Keyword Planner
2️⃣ Check the min & max CPC range
3️⃣ Pick a bid in between & test

Example: If the CPC range is €0.12 - €0.49 → Start at €0.30

Simple.

[Casimiro Zabulis @GrowWithCas]

Your Shopping Ad Titles Matter A LOT

Your product title is the most important part of your Shopping Ad.

💡 Quick tips:
✅ Put high-intent keywords first
✅ Keep within 150 characters (first 30 are crucial)
✅ Use real search behavior

Now watch your clicks skyrocket.

[Casimiro Zabulis @GrowWithCas]

New Google Ads Account? Do This First

Forget profitability. Your first 90 days should focus on helping algorithm to learn:
🔹 Start with Max Clicks or Manual CPC
🔹 Gather conversion data
🔹 Expect to invest upfront

After 30+ conversions in 30 days → Start Smart Bidding.

[Casimiro Zabulis @GrowWithCas]

Google Ads Structure 101 🛏️

🔹Account > Campaigns > Ad Groups > Ads
🔹Campaigns = Budget, location, device, goals
🔹Ad Groups = Keywords & ads
🔹Ads = What people see

Set it up right & scale with ease 📈

[Casimiro Zabulis @GrowWithCas]

Google Ads Structure 101 🛏️

🔹Account > Campaigns > Ad Groups > Ads
🔹Campaigns = Budget, location, device, goals
🔹Ad Groups = Keywords & ads
🔹Ads = What people see

Set it up right & scale with ease 📈

[Casimiro Zabulis @GrowWithCas]

New Google Ads Account? Do This First

Forget profitability. Your first 90 days should focus on helping algorithm to learn:
🔹 Start with Max Clicks or Manual CPC
🔹 Gather conversion data
🔹 Expect to invest upfront

After 30+ conversions in 30 days → Start Smart Bidding.

[Casimiro Zabulis @GrowWithCas]

Your Shopping Ad Titles Matter A LOT

Your product title is the most important part of your Shopping Ad.

💡 Quick tips:
✅ Put high-intent keywords first
✅ Keep within 150 characters (first 30 are crucial)
✅ Use real search behavior

Now watch your clicks skyrocket.

[Casimiro Zabulis @GrowWithCas]

Smart Bidding Wins - But Only If You’re Ready

Manual bidding? Outdated.

Smart Bidding? A game-changer if you use it right.
🚀 The rule of thumb:
🔹 30+ conversions in 30 days
🔹 Consistent data
🔹 Enough budget to feed the algorithm

Missing these? Smart Bidding won't save you

[Casimiro Zabulis @GrowWithCas]

The #1 Factor for Google Shopping Ads

💰 Price wins every time.

If two sellers offer the same product, the lowest price always gets more clicks & impressions

🚫 Don’t use sneaky price-baiting tactics. Google will catch on.
✅ Instead, optimize your feed to stand out

[Casimiro Zabulis @GrowWithCas]

Google Ads = OPPORTUNITY

Google is the world's #1 search engine. Running ads allows you to reach your target audience at a large scale.

No matter the niche, there's demand.

[Casimiro Zabulis @GrowWithCas]

Shopping Ads Start with Feed Optimization

Google Shopping Ads don’t work if your product feed is broken.

Before optimizing anything else, check Merchant Center Diagnostics for:
❌ Disapproved products
❌ Pricing mismatches
❌ Inaccurate product info
❌ Broken URLs

Fix these first, or your ads won’t even show.