Guy Parker

CEO of the Advertising Standards Authority @ASA_UK, regulator of all UK ads and advocate of #responsibleads. Expect professional and personal views.

[Guy Parker @guyparker2]

Interested in ad regulation? Want to know the most complained about UK ads in last 60 years? Interested in how we’re using machine learning? Read all about it here…

[ASA @ASA_UK]

Our Annual Report is out now! Looking back at six decades of independent UK ad regulation, right up to our cutting-edge use of technology to regulate online. https://t.co/KPEOH98OB1

[Guy Parker @guyparker2]

This is worth a watch and our report is worth a read (I would say that wouldn't I?). The report is short, but perfectly formed...

[ASA @ASA_UK]

The 2024 ASA and CAP Annual Report is out today! Watch Guy Parker, ASA Chief Executive, to see how we’re transforming regulation to be more proactive and preventative, protecting consumers and helping responsible advertising to thrive.

📖 Read the report: https://t.co/lsQ4kWEPsC

[Guy Parker @guyparker2]

Such a hot topic so well worth an hour and forty of your time (it's free). From how the ad industry is using gen AI to create content to the ASA's approach to regulating that. As well as how the ASA is using AI in its own Active Ad Monitoring system. Sign up below...

[ASA @ASA_UK]

⏳ Just 10 days left to register for our event 'Future-proof Advertising: How will AI change advertising and regulation?'

Our virtual event on 14 November will offer a unique perspective on the future of advertising in an AI-driven world. 🌎

🔉 Speakers include:

Stevan Randjelovic, Head of Public Policy & Industry Affairs, @WPP
Peter Gasston, Innovation Lead, @VCCP
Supriya Dev-Purkaystha, Head of Media & Ad Tech Solutions UK, @Microsoft
Jess McBeath, Online Harms & Digital Citizenship Consultant

Nicky Morgan, ASA Chair
Guy Parker, Chief Executive, ASA
Adam Davison, Head of Data Science, ASA
Emma Humber-Smith, Operations Manager - Copy Advice, @CAP_UK

✍ Register now to secure your spot! https://t.co/MaKY4iGAzH

#FutureproofAdvertising #AIinAdvertising #AdRegulation

[Guy Parker @guyparker2]

Keep your eyes and ears peeled for our latest ad campaign! A big thank you to all who made this possible. More below on our latest partners to come on board and how awareness of the ASA increases trust in advertising

[ASA @ASA_UK]

For our latest ads, we'll be seeing the iconic branding of @Comparethemkt join our campaign, and we'll running ads on podcasts via @acast for the first time. Find out more: https://t.co/OfOPvPaPwN

[ASA @ASA_UK]

For our latest ads, we'll be seeing the iconic branding of @Comparethemkt join our campaign, and we'll running ads on podcasts via @acast for the first time. Find out more: https://t.co/OfOPvPaPwN

[ASA @ASA_UK]

Today, in light of consumer-based research, @CAP_UK has published new guidance to assist publishers, platforms and content creators to better understand the ruling on how ads are to be presented within podcast formats.
Read the guidance:
#podcast #adverts
https://t.co/OUBxtbekOi

[ASA @ASA_UK]

In 2023, 92% of the ads we had amended or withdrawn resulted from our proactive work, much of it enabled by our AI-based Active Ad Monitoring system. Read about the new system in our Annual Report, available now: https://t.co/pRO9MAdxoZ

[Guy Parker @guyparker2]

My video introduction to the ASA and CAP 2023 Annual Report highlights the digital transformation we underwent last year. Watch it here: https://t.co/0MChh8kVvC

[ASA @ASA_UK]

Our new Annual Report sets out the story of our 2023 - a watershed year for us in terms of our digital transformation. Our Chief Exec, Guy Parker, gives a brief overview of the stories and successes we've shared, like how we're using AI and tech-assisted tools to meet the challenges of online ad regulation.

Read more: https://t.co/cuYELdiSre

[ASA @ASA_UK]

With upcoming elections scheduled to take place soon, we’re reminding people why we don’t regulate the claims they see in political ads. We’re also signposting the resources that are available for anyone who has concerns about political campaigns they see during the election period. Read more: https://t.co/Ut7DAbOamR

[Guy Parker @guyparker2]

Interested in reading more from @ASA_UK on the revised Calvin Klein ruling we published today? https://t.co/3fpjHUlQ4S

[ASA @ASA_UK]

Great to participate at #lead2024 where our Chief Exec @guyparker2, Director of Comms @donnacastle & Director of Ad Policy & Practice @ShahriarCoupal outlined our priorities for ad regulation, including AI, online & green claims as well as driving awareness of ASA & trust in ads

[ASA @ASA_UK]

The @ICOnews has published a statement and updated its Opinion on age assurance, including providing guidance on what online services must do if they are likely to be accessed by children and to explain why age assurance is an important part of the ICO's Children’s code.

[Guy Parker @guyparker2]

@RoddyQC Why’s there a slice of meat in your cocktail. Is this a new thing: Pepperoni Negroni?

[Guy Parker @guyparker2]

@WilliamSitwell I know 😢

[Guy Parker @guyparker2]

Oh no

[Suffolk Police @SuffolkPolice]

Police searching for missing person Julian De Bono have discovered a body. Read more here> https://t.co/leDFvf1YbD

[Suffolk Police @SuffolkPolice]

Police searching for missing person Julian De Bono have discovered a body. Read more here> https://t.co/leDFvf1YbD

[Guy Parker @guyparker2]

Sharing this for any followers in Ipswich area. Old uni friend Julian missing. Very worrying

[ASA @ASA_UK]

Our new, five-year strategy, AI-Assisted Collective Ad Regulation, sets out our aims and ambitions for keeping all UK ads legal, decent, honest, and truthful through world-leading use of AI and tech-assisted monitoring work. Find out more: https://t.co/D1f8eR7hbF

[Guy Parker @guyparker2]

Tomorrow, we’ll be hosting our Greenspeaking With Confidence and strategy launch event. We’ve got great speakers lined up and hundreds down to attend, but spaces still available! Follow @ASA_UK for live updates from the event. https://t.co/8doYlT0T1i

[Guy Parker @guyparker2]

Two weeks to go before our Greenspeaking With Confidence event, showing how we regulate green claims in ads, and announcing the results of key environmental research, as well as our new 5-year strategy. Follow @ASA_UK live updates on the day! See more: https://t.co/8doYlT0T1i