Gwaga Marketing

We help people to sell more.

[Pan African Agency Network @paan_network]

From crafting campaigns that celebrate culture to leading one of Burundi’s standout agencies, Arnaud Mugisha, Founder & MD of @GwagaPromotes, knows what it takes to build across borders.

Don’t miss his perspective.

Register: https://t.co/fikYOnysWS

#PAAN #CrossBorderGrowth

[BGF Burundi @BgfBurundi]

COMMUNIQUÉ !

#BGF #labanque #devoshorizons #Burundi

[Doriane Sabushimike @Doriane_Sabu]

[2] Not only he beleived in me, but he also supported my work. During our last Albinism outreach clinic, @gwagaphoto sent a full team from @GwagaPromotes (see pics👇🏾

Man, “thank you” will never be enough.
Bless you always 🙏

[Ad Age @adage]

Mastercard awards WPP global media account, citing AI and data capabilities https://t.co/KbV78xrzcA

[FinBank S.A @AFinbank]

Finbank, sponsor officiel du Rallye International du Burundi !
Le compte à rebours est lancé ⏱️
Dans quelques heures, cap sur Ngozi pour un week-end explosif, chargé en sensation forte et en vitesse 🏁🚗💨
Prêt(e) pour l’action ?
#Abatwip #FinBank #morethanabankapartner #rallye

[Gwaga Marketing @GwagaPromotes]

En 2018 (7ans déjà), Mediabox a développé pour l'agence un système de suivi des livrables et factures, dans l'espoir de rendre nos procédures internes plus efficaces.

[MEDIABOX | IA • Data • Telecom @mediabox16]

Comment #Mediabox simplifie la vie des entreprises grâce à ses solutions digitales ?

📊 Du suivi des opérations à la relation client, nous concevons des outils qui transforment les tâches chronophages en processus fluides.

💻 Applications métiers, plateformes collaboratives, systèmes de gestion : chaque solution est pensée pour optimiser le fonctionnement interne de l’entreprise et améliorer l’expérience de ceux qu’elle sert — ses clients, ses partenaires, la population.

🔍 Nous ne livrons pas seulement un produit : nous restons à vos côtés. En cas de problème, nous intervenons rapidement pour que vos activités continuent sans interruption.

🎯 De la PME locale à la grande institution, nos projets ont un point commun : libérer du temps et de l’énergie pour que les équipes se concentrent sur ce qui compte vraiment, la croissance, l’impact et la performance.

Et vous… quelle partie de votre entreprise mérite d’être simplifiée en priorité ? 🤔

#SolutionsDigitales #InnovationEntreprise #NumériqueBurundi #BusinessSansFriction

[Arnaud Gwaga Mugisha @gwagaphoto]

I am really proud of my team at @GwagaPromotes. People from all walks of life, willing to grind hard (work on sundays when necessary), collaborate in teams, and endure to win. Well done and merci.

[The Street Store @streetstoreorg]

@NakedCover_SA

[FinBank S.A @AFinbank]

Dusaaanzeeee #GiPassaaaa 🔥🔥🔥

🏃🏽‍♀️🏃🏽🏃🏽‍♂️🏃🏽‍♀️🏃🏽🏃🏽‍♂️

Twagiyeee

#Pesapass #Pesaflash #Finbank #Umupesapass #MobileBanking #Abatwip

[Gwaga Marketing @GwagaPromotes]

Looking for marketing and communication professionals to work in our Client Services department. If you love working in a structured way, and if you love marketing, send your résumé on [email protected]

No experience needed.

[Jimbere @MagazineJimbere]

🎩 À dix ans en 1995, Lolita Iranezereza apprend à #Bujumbura qu'elle a le #diabète de type 1, et qu'elle vivra le restant de sa vie notamment avec des injections quotidiennes d'insuline...

😳 30 ans après, maman, biologiste médicale prestant au #Burundi après des études au #Canada, Lolita raconte son parcours extra-ordinaire dans "Renaître chaque jour", une autobiographie saisissante publiée aux Éditions @TheGusoma, dont le lancement a eu lieu ce 16 avril 2025 et qui est disponible sur @amazon: https://t.co/eciqVuAy3C

🧵 👇🏾

[MEDIABOX | IA • Data • Telecom @mediabox16]

📣 Tu gères les mails, les clients et les proformas… sans faire tomber ton café ?☕💪

Rejoins #Mediabox comme stagiaire en support client & coordination !
💼 Candidatures jusqu’au 18 avril 2025 à 17h30’ 🔗 [https://t.co/fReHKhbvfL](https://t.co/c3sCApIpZg)

#Abatwip

[Scott Brooks @scotti_brooks]

10. Funny guy makes Royal Guard laugh at Buckingham Palace

[PEV BURUNDI @PEVBurundi]

Uburundi buriteguye kwakira urucanco rwa malaria #VaccinMalariabdi

[Mike Abel @abelmike]

When Brands Forget Who They Are

Even the best brand proposition won’t survive inconsistency. A brand must stand for something - and stand for it consistently. Otherwise, it drifts into irrelevance, overtaken by competitors who know exactly who they are.

Pick n Pay: From clear and loved Customer Champion to a current brand in limbo?

For decades, Pick n Pay was South Africa’s customer champion - affordable, accessible, and trusted. Their “Inspired by You” ethos, although an imperfect encapsulation, positioned them as the grocer that truly listened to its customers.

But today? Their latest Rick Ross campaign has sparked conversation, but does it reinforce their brand or just confuse it?
• If it’s a bold repositioning, it needs to be part of a bigger strategic shift.
• If not, it’s brand confusion in action - attention-grabbing but maybe misaligned?

Meanwhile, their key competitors are crystal clear:
• Woolworths has moved into the more accessible space, attracting more middle-class shoppers, but losing no aspiration.
• Checkers has moved upmarket, offering private labels, exclusivity, and premium experience.

Pick n Pay, now caught in the messy middle, feels like the brand is trying to find a new footing. Let’s see what is to come - and I certainty hope they get it right, given their rich history and contribution.

Brand Identity Crisis: The Danger of Losing Focus

Pick n Pay isn’t alone here. Many brands have suffered from identity drift, confusing their audience and losing relevance.

Lacoste: When an Iconic Brand Lost Its Way

Lacoste was the quintessential polo shirt brand, until the 2000s, when it:
• Overextended into flashy, oversized logos and mass-market confusion.
• Drifted between premium and discount, losing its cachet.

Then it refocused:
• Reclaimed its tennis and golf heritage.
• Simplified product lines and embraced timeless sportswear.

Result? A brand back in control.

Gap: A Masterclass in Brand Confusion

In the 1990s, Gap owned effortless, casual style. Then it chased every trend:
• Pivoting between fast fashion and premium.
• Rebranding disastrously in 2010, only to revert in six days.

Now? It’s lost to Uniqlo, Zara, and even Levi’s, who stayed true to their DNA.

BlackBerry and Nokia: Cautionary Tales of Lost Identity

BlackBerry dominated business communication - until it tried to ignore what iPhones and Samsung Galaxy were going with touchscreen technology, thereby losing its niche.
Nokia? It also failed to embrace smartphones, letting Apple and Samsung take over.

Both once owned their space - until they forgot what made them great. Navel gazing at its best.

The Lesson: Own Your Identity or Lose Relevance

Brands that forget who they are don’t just lose positioning - they lose customers. Winning brands know their lane:
• New Balance = Performance & Authenticity
• Patagonia = Sustainability & Purpose
• LEGO = Creativity & Play

So, ask yourself:
📌 Does your brand stand for something clear, single-minded and consistent?
📌 Or are you losing ground from both sides?

Tomorrow: The Power of Cohesion - Why Brands Need Aligned Messaging Across Every Touchpoint.

#BrandStrategy #Positioning #Consistency

[Christian Nibasumba @chrisnibas]

Tenue ce Mardi 11 Mars, à Bujumbura, de la 43e session du Comité National de Pilotage de @TradeMarkAfrica. Occasion d’échanger avec les principales parties prenantes sur les orientations stratégiques de notre Programme Pays #Burundi 🇧🇮

[Gwaga Marketing @GwagaPromotes]

Our team in Togo is undergoing an intensive training on marketing planning, gearing up to better serve clients in 🇹🇬 and the ECOWAS region.

[Gwaga Marketing @GwagaPromotes]

Gwaga in Burundi is looking for a Creative Director and a Copywriter. Interested and fun candidates can apply at [email protected].

More on the job offers: https://t.co/oaCEIoiQqd

[Gwaga Marketing @GwagaPromotes]

Vyogenda gute?

[Gwaga Marketing @GwagaPromotes]

Iyi mu 🇧🇮 yokwakirwa gute?

[Isabelle T2 @isatitou]

When he finally hits the right spot ukabyumvira #MoMoTima 🫠