Mat Heinl

Co-founder at Inventress Strategy Studio.

[Zaid Al-Qassab @fast_philosophy]

Welcome to @Channel4 (1/2)

[Landy💫 Just Right! @NftLandy]

We’ve just launched our new idents .. couldn’t be prouder of Channel 4 💥

[It's Nice That @itsnicethat]

Channel 4 captures snapshots of the UK in incredible looping idents > https://t.co/PhSwQerRut

[Scott Bryan @scottygb]

The new Channel 4 idents are seriously impressive https://t.co/lr0GdoPtfx

[Channel 4 @Channel4]

ATTENTION PLEASE: Thank you. Keep watching after #Hollyoaks this evening as we launch our new look channel idents! Channel 4 is getting a makeover and we can’t wait to show you.

[Patrick Grant @paddygrant]

They're not good facts btw.

[Campaign @Campaignmag]

Channel 4 brings the 'blocks back together' for singular brand ID @4creative @lynseylynsey https://t.co/1HJsADiXfi

[Luke Powell & Jody Hudson-Powell @LJ_HUDSONPOWELL]

We felt a lot of responsibility with this one, Channel 4 plays an important role in UK culture, and it was an honour to get the chance to apply our design approach to it. World building, variable type, and a parametric re-build of the iconic 4 logo. Enjoy the thread! ✨

[Mat Heinl @H3INL]

What a fantastic end to the week! Thanks @LJ_HUDSONPOWELL and @pentagram for the mentions - honoured to be amongst the crew who made this happen for an iconic brand I grew up with. Leading strategy and transformation design for @Channel4 has been a true highlight.

[Pentagram Design @pentagram]

1/13

After nearly 1.5 years 🧑‍🍳 we're excited to reveal our new identity for @Channel4 and wanted to show you some of the thinking behind it!
💚 to collaborators @4creative, @H3INL, @Found_Studio, @stinkstudios, @factoryuk, @SIREN_MUSIC, @nan_xyz_

[Pentagram Design @pentagram]

4/13

The broadcast landscape has been transformed by international streaming giants.
An extensive strategic review, led by @channel4 and @H3INL, proposed aligning streaming, social, marketing and linear broadcast at the same hierarchical level, all under the masterbrand.

[Creative Review @CreativeReview]

We caught up with @pentagram and @4creative to find out more about Channel 4’s new identity: https://t.co/fyGLCNgUIi

[Creative Boom @creativeboom]

Breaking news: Rebellious, progressive and playful: @Pentagram crafts a brand new look for Channel 4 https://t.co/51q2gYtDaN #brandidentity 👀

[It's Nice That @itsnicethat]

Pentagram and 4Creative refresh Channel 4 for the age of streaming and social media > https://t.co/TyXXv35VxB

[Channel 4 Press @C4Press]

[THREAD] @Channel4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age...

[Mat Heinl @H3INL]

Fantastic to see the brand transformation go live! @LJ_HUDSONPOWELL

[Creative Review @CreativeReview]

We caught up with @pentagram and @4creative to find out more about Channel 4’s new identity: https://t.co/fyGLCNgUIi

[Mat Heinl @H3INL]

This was fun…

[Moving Brands® @movingbrands]

The #tagline is “FOLLOW” - somewhat before its time. Founded in the 19th century.

#Typography #Fashionista #SavileRow

[Moving Brands® @movingbrands]

#ThrowbackThursday

Client: @NORTONANDSONS
Sector: Fashion
Brief: Communications

Norton & Sons is a Savile Row tailor, founded in 1821 & re-invigorated by designer & media figure @paddygrant into the 21st century bespoke men’s clothing.

More here: https://t.co/Ilq0QRHqDz

[Moving Brands® @movingbrands]

#MBExperimentalDesignTeam As we adjust to new ways of working, we’re also met with time to think & explore. We’re excited about the opportunity that @runwayml offers, putting technologies often thought of for a select technical expert in the hands of other creatives.

#remotework

[Moving Brands® @movingbrands]

#MBExperimentalDesignTeam | Using RunwayML to bring life to our favorite muse - Mono.

#runwayml #ml #machinelearning #ai #artificialintelligence #duetswithmachines #madefire #mono

@madefire, @wolstenholme

[Moving Brands® @movingbrands]

It's #NationalScribbleDay — a day to remind us that great things come from scribbles.

At MB, we love to explore our ideas by scribbling together. Here are some of the ways we do it.

While we're all indoors, let's remember to scribble and explore our thoughts. Happy Scribbling!