Switching subscription providers shouldn't mean losing your retention history.
Cohorts. LTV. Churn patterns. The data you've spent years building.
Wellbel had already lived through it once when they migrated to Shopify. So when the time came to move their subscription stack within the Shopify ecosystem, starting from zero wasn't an option.
HAM stitched their full subscriber history across the migration. Every cohort, every trend, every signal carried forward.
"HAM gave us confidence that our historical data stayed clean and reliable throughout the migration." - @retentiontheory
Switching providers should be an operational decision. Not a data risk.
https://t.co/h5xsD7qSfX
Billing reminders are one of the highest-risk churn moments for subscription brands.
Most brands know this moment matters but donβt have a way to test what actually impacts retention and lifetime value. Understanding how critical this moment is exactly why @klaviyo was one of the first integrations we built.
I recently sat down with @bryandstarck to understand how Ultra Pouches is approaching this. Sharing the case study in the comments, highlighting how they measure billing reminders against retention and LTV π· π₯
https://t.co/UQpjRJr9ap