Han Lee

8yrs in Product Design → Marketing.
Bridging the gap between aesthetics and growth. AI marketing experiments at @blunge_ai
Design•AI•Marketing•Productivity

[Han Lee @HANsNEXTPOST]

https://t.co/hFS2O9fBJi

[Han Lee @HANsNEXTPOST]

@HumansNoContext Top: when 100 current users come in
Bottom: when 100 users came in before

[Han Lee @HANsNEXTPOST]

@paulius_spartan The left one catches my eye a bit more, but the right one looks more polished haha

[Han Lee @HANsNEXTPOST]

@KellyNgee If you define the problem well, everything after that gets a lot easier.

[Han Lee @HANsNEXTPOST]

@IAmPascio Good morning. Exactly!

[Han Lee @HANsNEXTPOST]

It’s basically a content factory… but yeah, it’s true. Once you keep repeating it consistently, you just get better at creating more and more.

[Nick Theriot @nicktheriot_]

The 7 figure creative schedule

Monday -> Iteration
Tuesday -> Iteration
Wednesday -> Variation
Thursday -> Variation
Friday -> New Messaging

1 creative idea per day

As creative bandwidth increases, you can scale up to 2 creative ideas per day, then 3, then 4, etc…

[Han Lee @HANsNEXTPOST]

This is so true. New things matter, but it’s really hard to beat someone who’s consistently putting in the reps.
Same with marketing if you want to grow, just stay consistent.

[Lavanya Saraf @lavanya_sf]

Consistency is non-negotiable.

But what matters more?

Iteration.

Because showing up the same way again and again
doesn't lead to growth.

Stay long enough to see the patterns.

And then change what needs to change.

[Han Lee @HANsNEXTPOST]

@codezeodev oops ..

[Han Lee @HANsNEXTPOST]

When a new feature drops and surprisingly no one cares…

[Zeo @codezeodev]

a customer just canceled their free trial

[Han Lee @HANsNEXTPOST]

@Jackhaldorsson @TimHaldorsson interesting! i want~~!!

[Han Lee @HANsNEXTPOST]

@edwardeachday Even doing a little bit consistently ends up helping over time!

[Han Lee @HANsNEXTPOST]

me too. I’m just sitting here waiting for my content to hit 1M views.

[Fahad Iqbal Zafar @fiz_codes]

me waiting to reach 1M impressions on my post

[Han Lee @HANsNEXTPOST]

@rgfray1 @PardonMyMeme I ended up here while looking for a meme

[Han Lee @HANsNEXTPOST]

Oh, I think this would really help when writing a first draft! Thanks.
I’ve been working on essays lately, and it hasn’t been easy.
I feel like this could help a lot.
If I put my writing into it and use those skills together, I’d probably get a better sense of where I’m weak and what I should fix, right?

[Han Lee @HANsNEXTPOST]

plz ... Stop staring at a blank prompt box!

[Blunge @blunge_ai]

Stop staring at a blank prompt box. 😶‍🌫️
With Blunge Templates, professional results are
just one click away.

Choose your vibe, hit the button,
and let the AI do the heavy lifting.

[Blunge @blunge_ai]

Stop staring at a blank prompt box. 😶‍🌫️
With Blunge Templates, professional results are
just one click away.

Choose your vibe, hit the button,
and let the AI do the heavy lifting.

[Blunge @blunge_ai]

Found the perfect image
but want to change just one tiny detail?

Stop regenerating the whole thing from scratch! 🫠

Try Blunge’s 'Edit Regions' feature.

Just select the area, type your command, and you're done. It’s so seamlessly natural, you won't be able to go back to anything else. 😉

[Han Lee @HANsNEXTPOST]

Hot take: A rising CPA isn't always bad.
If you're scaling into a new audience segment and CPA goes up 20% but volume triples — that might be the right trade. The goal isn't the lowest CPA possible. It's the best CPA at the scale you need.

[Han Lee @HANsNEXTPOST]

Marketers obsess over the top of the funnel. But CPA lives at the bottom.
You can have millions of impressions, thousands of clicks, hundreds of signups — and still have a terrible CPA if your landing page asks for too much too soon.
Every extra form field is a CPA tax.

[Han Lee @HANsNEXTPOST]

Automation doesn't replace your targeting strategy. It amplifies it.
Start with a clear definition of who converts → let machine learning find more of them → then let auto-bidding optimize the cost.
Skip step one and automation just burns money.

[Han Lee @HANsNEXTPOST]

Two fitness apps running the same budget.
App A targets "anyone interested in health." CPA for a free trial: $18. App B targets people who bought running shoes online in the last 90 days. CPA: $7.
Same budget. Same product. Targeting made the difference.