HEALTHCARE SUCCESS

Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & practices. #HCMKTG #MEDMKTG

[HEALTHCARE SUCCESS @HCSuccess]

#HCIC2026 is almost here!

Don’t miss our Learning Lab: AI Doesn't Get You. So Why Would It Recommend You?

Monday, Oct. 26 | 10–11:30am

And be sure to visit the Healthcare Success team at Booth 613.

#HealthcareAI

[HEALTHCARE SUCCESS @HCSuccess]

Most healthcare organizations don't have a reporting problem.

They have an infrastructure problem.

If your dashboard can't connect marketing to patients and revenue, you're probably evaluating the wrong metrics.

New pillar guide: https://t.co/IIdt48Vo3o

[HEALTHCARE SUCCESS @HCSuccess]

We’re heading to #HCIC2026!

Join Stewart’s panel discussion: Designing Your Healthcare Brand for AI-Driven Search: How to Win in a Zero-Click World

And come see the Healthcare Success team at Booth 613.

#HealthcareAI

[HEALTHCARE SUCCESS @HCSuccess]

Healthcare needs specialization. But challenges like access, affordability and AI don’t stay in one lane.

David Sylvan of University Hospitals discusses why healthcare leaders need to work across silos.

https://t.co/AuR0sHsmX3

#HealthcareLeadership

[HEALTHCARE SUCCESS @HCSuccess]

We’re heading to #HCIC2026!

Join our Learning Lab: AI Doesn't Get You. So Why Would It Recommend You?

And come see the Healthcare Success team at Booth 613.

#HealthcareAI

[HEALTHCARE SUCCESS @HCSuccess]

Ahead of HCIC this month, where they’ll both be speaking, Stewart Gandolf talks with Sujal Raju about what comes after ChatGPT: multi-agent AI for healthcare marketing. https://t.co/Wr7lRBXfoR

#HCIC

[HEALTHCARE SUCCESS @HCSuccess]

Welcome to the team, Tyler Wilson! 🎉

Our new Senior Content Editor brings expertise in conversion-focused content, editorial strategy, and digital marketing—plus a passion for making healthcare information clear, helpful, and human.

We’re glad to have you, Tyler!

[HEALTHCARE SUCCESS @HCSuccess]

Building AI is only half the battle.

Dr. Nina Kottler explains why healthcare organizations that create the most value from AI won't necessarily build the best models. They'll be the ones that know how to deploy AI at scale.

🎧  Listen here: https://t.co/7weTIxDGOE

[HEALTHCARE SUCCESS @HCSuccess]

Our CEO has temporarily relocated his office to Málaga. 🇪🇸 Stewart and Clara are spending two months there, and they’ve quickly fallen for the city and its people.

We’re enjoying the photos. And trying not to be jealous of those Mediterranean views. 😉

[HEALTHCARE SUCCESS @HCSuccess]

AI search is changing how patients find and trust healthcare information.

Kathy Divis and Mike Schneider of HCIC explain what that means for content, brand consistency, and strategy.

Listen: https://t.co/ZYTsnAAaHk

#HealthcareMarketing #AI

[HEALTHCARE SUCCESS @HCSuccess]

Most healthcare assumes patients make rational decisions.

Dan Ariely has spent his career proving we don't.

In one of my favorite podcast conversations, we explore why understanding human behavior—not just medicine—is the key to better outcomes.

🎧 https://t.co/7ynExxd66I

[HEALTHCARE SUCCESS @HCSuccess]

AI is becoming healthcare’s front door.

But what happens when it gets your brand wrong?

Our webinar on AI hallucinations—and how to protect reputation, compliance and patient trust—is now available on demand.

Watch: https://t.co/x5JzVJZ1h7

#HealthcareMarketing #AI

[HEALTHCARE SUCCESS @HCSuccess]

AI hallucinations aren't just a technology problem. In healthcare, they can affect brand reputation and patient trust.

Stewart Gandolf and Brandon Schakola share their perspectives with eHealthcare Strategy & Trends.

https://t.co/FGefpqp20k

#AI #HealthcareMarketing

[HEALTHCARE SUCCESS @HCSuccess]

Someone searches for your healthcare organization by name.

They should find you immediately. But AI Overviews and crowded search results are making that less certain.

Is it time to start buying your own name?

Read more: https://t.co/jZiEnrgxTx

#HealthcareMarketing #PPC

[HEALTHCARE SUCCESS @HCSuccess]

Our CEO StewartGandolf is working from Spain for almost two months—and embracing the local culture. 🇪🇸

This week’s lesson: “juernes,” when Thursday starts feeling a lot like the weekend.

Stewart and Clara were happy to take part!

[HEALTHCARE SUCCESS @HCSuccess]

Most healthcare leaders see AI as a tech initiative.

Author Tom Lawry says that's the wrong question.

On the Healthcare Success Podcast, we discuss why AI is really a leadership challenge—and what healthcare organizations must rethink to thrive.

🎧 https://t.co/J7hVhpy2cj

[HEALTHCARE SUCCESS @HCSuccess]

AI doesn’t see your healthcare brand the way a person does. It connects information from your website, directories, reviews, and other sources—and inconsistencies can shape what patients hear.

Watch our SHSMD webinar,: https://t.co/c3tGPsnuF0

#HealthcareMarketing #AIVisibility

[HEALTHCARE SUCCESS @HCSuccess]

Traditional vs. digital is the wrong debate.

Patients don't think in channels. They move from billboards to search, AI assistants, social media and your website before making a healthcare decision.

The real opportunity is integrating every touchpoint.

https://t.co/nOxvJAPvwM

[HEALTHCARE SUCCESS @HCSuccess]

Paid search + SEO = better results.

See how Healthcare Success helped Advanced Dermatology increase paid search conversions by 59% while lowering acquisition costs by nearly 25%.

Read the case study: https://t.co/mSvEds5mGE

[HEALTHCARE SUCCESS @HCSuccess]

Every healthcare organization has a mission statement.

Far fewer actually operate by it.

Dorian Harriston explains why mission should guide decisions—not just decorate walls.

Listen: https://t.co/8UGzGTHU9t

#HealthcareLeadership