Higher Ed Marketing Lab

A podcast for enrollment marketers, delivering smart insights from the world of higher ed and beyond. Produced by @EchoDeltaHQ.

[Higher Ed Marketing Lab @HEMarketingLab]

No one knows more about the campus tour than @jeffkallay (fact!). In our latest episode, Jeff lays out the biggest challenges and opportunities facing residential colleges in 2022. https://t.co/PD09aioSmY

#campusvisits #hemktg #highereducation

[Higher Ed Marketing Lab @HEMarketingLab]

In our latest episode, we hear how @UofStThomasMN's marketing team has worked to apply DEI to the work their team creates.

https://t.co/9vAi7RyxdP

#DiversityandInclusion #highered

[Higher Ed Marketing Lab @HEMarketingLab]

Hear how @UTSA created stronger ties across decentralized marketing teams. https://t.co/RunTxkoLsU

[Higher Ed Marketing Lab @HEMarketingLab]

The @echodeltahq team is kicking off a four-part webinar series, hosted by Jeff Kallay and Jarrett Smith. We'll be exploring lessons learned from schools that grew enrollment last year, campus visitation, parent engagement, and more. Save your seat! https://t.co/uOLCqOK7Xa

[Higher Ed Marketing Lab @HEMarketingLab]

Engaged faculty members can be a force multiplier for recruitment. Here's how @BradPochard persuaded his academic colleagues at Furman to play a more prominent role in recruitment.

[Higher Ed Marketing Lab @HEMarketingLab]

We were thrilled to have @BradPochard on to talk about building great relationships with faculty, staff, and athletics. He shared some great lessons on trust, vulnerability, and mutual support.

[Higher Ed Marketing Lab @HEMarketingLab]

How you deliver bad news is as important as the news itself. Karen Foust, fmr EVP at Hendrix College, and Joel Bauman, SVP at Duquesne U, explain how to do it with integrity. #higheredleadership #highered #EMchat #hemktg

[Higher Ed Marketing Lab @HEMarketingLab]

Presenting to a board can feel like testifying before Congress. Here's how Joel Bauman, SVP of Enrollment at Duquesne U, keeps it in perspective. #leadership #enrollmentmanagement #hemktg ##EMchat

[Higher Ed Marketing Lab @HEMarketingLab]

Join us as we talk with Joel Bauman, SVP at Duquesne, and Karen Foust, fmr EVP at Hendrix, to talk about building great relationships with board members. #highered #hemktg https://t.co/v0RMPZziiq

[Higher Ed Marketing Lab @HEMarketingLab]

Seeking a leadership role in #enrollmentmanagement or #hemktg ? Here's how to stand out in interviews. Check out the full episode here: https://t.co/G39geKqgJ3

[Higher Ed Marketing Lab @HEMarketingLab]

#highered executive search consultant Mary Napier stopped by to share her best advice for those seeking a VP-level role. Listen to the full show --> https://t.co/tdQPkvRCxu

[Higher Ed Marketing Lab @HEMarketingLab]

Sights set on a VP-level role? We talk with Mary Napier of Napier Executive Search. With years of experience placing top management talent at colleges across the country, Mary knows what it takes to reach the upper levels of leadership.

https://t.co/tdQPkvRCxu

[Higher Ed Marketing Lab @HEMarketingLab]

@will_patch joined the show to talk about strategies for more effectively engaging parents during college search and share insights from their recent survey of parents. https://t.co/Zj66QwPBYE

[Higher Ed Marketing Lab @HEMarketingLab]

Many thanks to @lizgross144 for joining the show to share some sharp thinking on social media strategy for higher ed. Check out the episode and then head over to @CampusSonar to check out her new book.

https://t.co/ZkTi59oP41

[Higher Ed Marketing Lab @HEMarketingLab]

President Richard Dunsworth of @UOzarks joined us to talk about the impact of COVID-19 on his school. From leadership to operations to long-term impact, we explore how UO is coping with profound and rapid change.

https://t.co/mRNTc1rsP3

[Higher Ed Marketing Lab @HEMarketingLab]

Podcasting is powerful, but it pays to look before you leap. @JennaSpinelle outlines the right questions to ask. #hemktg #highered #higheredmarketing https://t.co/dWEoHvcIcy

[Higher Ed Marketing Lab @HEMarketingLab]

Is a podcast right for your school? Penn State's @JennaSpinelle explains how to do it right #hemktg #highered #higheredmarketing https://t.co/ABVomBOBWw

[Higher Ed Marketing Lab @HEMarketingLab]

How do you humanize your school's digital experiences? Jason Buzzell at the University of Nebraska at Omaha has some advice. https://t.co/5lzFkVOEHP

[Higher Ed Marketing Lab @HEMarketingLab]

@buzzilinear @echodeltahq @eduwebconf Heck yes! Sorry! I'm running behind on the transcript and the twitter!

[Higher Ed Marketing Lab @HEMarketingLab]

If you're not regularly anticipating and preparing for likely crisis comms scenarios, you're setting yourself up for bigger drama. Barbara Pierce of @tippingptcomm tells how. #hemktg #highered

https://t.co/yOMCFbpjBP