Henshin

Helping you navigate Japanese anime. Read learnings, insights, and predictions on our Substack or reach out to go deeper. By @rpereyda.

[Rob Pereyda @rpereyda]

In the Year 2000, I camped out overnight for Anime Expo masquerade tickets.

One anime streaming revolution later, I share my manifesto on how it monetizes next.

https://t.co/ID0amfBwgp

[Rob Pereyda @rpereyda]

I am excited to have set this deal up! How cool is it to have a truly global collaborative project like this come out?

[Rob Pereyda @rpereyda]

My Anime Predictions for 2026 are steaming, spicy, and now live.

In these ten predictions, I somehow manage to cover music, M&A, generative AI, Hollywood, cryptocurrency, advertising, theatrical, conventions, and Roblox. Love or hate them, let me know what you think!

[Rob Pereyda @rpereyda]

There is a problem in the Japanese anime industry, and that problem is that not enough people are learning how to properly make anime.

@NAFCA_OfficialE is trying to change things.

[Rob Pereyda @rpereyda]

How cool is it that nearly *8* years after we first met, our project is now a reality. Thank you @SlushiiMusic for bringing me on the @sapientdream ride!

Be sure to check it out on @webtoonofficial now, especially if you like shonen action, cool characters, and vibrant colors.

[Slushii @SlushiiMusic]

my webtoon original manga is out now!

shoutout to @merryweatherey for the amazing work and @rpereyda for sticking with me for 8 years on this project! read it now!

[Merryweather Comics @Merryweatherey]

Sapient Dream, our new webtoon with the amazing @SlushiiMusic, has just launched!

Big thanks to @rpereyda, @eleblanc_art, for making this happen.

Start reading now: https://t.co/uDqhVsJKIu

[Rob Pereyda @rpereyda]

After a short hiatus, my Substack is back with a new post! Today I write about Roblox and its ascent upmarket.

In the article, I apply the framework of The Innovator’s Dilemma (one of my favorite books), and we can see what’s happening next.

[Anime Expo @AnimeExpo]

📣 Panel Announcement! Step into the future of storytelling. Join Slushii (Julian Scanlan) and Rob Pereyda (Henshin) as they unveil sapientdream—a mind-bending new manga series that blends anime, music, and cutting-edge tech.📺 Get exclusive previews, behind-the-scenes insights, and surprises you won’t want to miss. 💿

☑️ Panel Name: WEBTOON & SONICdream present: sapientdream
📆 Date: July 5
⏲️ Time: 3:45PM - 4:35PM
📍 Location: 511ABC

🎟️ Register Now! https://t.co/BgeDmiK7s2
📱 Download Our Mobile App! https://t.co/8LmHwo8Z07

Anime Expo 2025 | July 3-6, 2025 | Los Angeles Convention Center, CA

#AnimeExpo #AX2025 #AnimeExpo2025 #Anime #Japan #LosAngeles #Manga #Cosplay #Otaku #Gaming #RPG #AMV #Shoujo #Shounen #Slushii #Henshin #sapientdream #WEBTOON #SONICdream

[Slushii @SlushiiMusic]

https://t.co/b6oVeyBQwN

[Henshin @HENSHlN]

How Los Angeles Powers the Global Anime Industry

https://t.co/hcgxkJtZga

[Henshin @HENSHlN]

Is anime coming together or splitting apart in 2025? Read our Anime Predictions for 2025 to find out what we think: https://t.co/jF2WcvJL8q

[Henshin @HENSHlN]

Anime Expo was a success!

[Henshin @HENSHlN]

Ready for Anime Expo.

[Rob Pereyda @rpereyda]

Excited to share "11 Startup Founders I've Met Who Are Shaking Up the Anime Industry" on @Anime.

Thank you to every founder featured here for giving me the time to get to know you and learn about your visions.

(And a big thanks to @ANN_Ed!)

[Rob Pereyda @rpereyda]

I'm excited for the year ahead in anime. Be sure to reach out if you want to get started in the space.

[Anime News Network @Anime]

Former Crunchyroll, Viz Media, and Netflix executive Rob Pereyda has launched his company Henshin as the 1st dedicated management consulting practice for the anime industry!
https://t.co/IX65wG7IQH ➤