Hadley Allchurch

Head of Media, Thinkerbell

[Hadley Allchurch @HFAllchurch]

Brands create and then exploit fashion victims.

[Hadley Allchurch @HFAllchurch]

Social media could become the new asbestos. AI will surface everything from your brand, so make sure your history is kind!

[Hadley Allchurch @HFAllchurch]

Margaret Thatcher said “reality is our medium”. I 100% agree.

[Hadley Allchurch @HFAllchurch]

@elonmusk Not sure this aged well…

[Hadley Allchurch @HFAllchurch]

@elonmusk You could be a world citizen, less concerned with borders, able to facilitate equality.

[Hadley Allchurch @HFAllchurch]

The best #advertising, is a conversation between two people, overheard by everyone else.

[Hadley Allchurch @HFAllchurch]

Price is what you pay. Value is what you get.

[Hadley Allchurch @HFAllchurch]

@Virtual_Regatta And now players cannot access.

[Hadley Allchurch @HFAllchurch]

Lots of people in media and advertising confuse what we do. David Ogilvy said it well - "we sell, or else!"

[Hadley Allchurch @HFAllchurch]

Why is it important to be one of the top 5 radio stations? There are usually only 5 presets on your car stereo.

[Hadley Allchurch @HFAllchurch]

I lost 20% of my followers over the past couple of weeks, and I didn’t get a chance to say “no you hang up first”.

[Hadley Allchurch @HFAllchurch]

What’s the most addressable media? Direct mail of course.

[Hadley Allchurch @HFAllchurch]

@Wimbledon the court looks like a barcode!

[Hadley Allchurch @HFAllchurch]

In numerical terms, advertising spend predictions from all the holding companies are only worth giving a moderate amount of weight. Nobody wants to be accused of shouting fire in a theatre, particularly when you’re selling the popcorn. - Tim Burrows.

[Hadley Allchurch @HFAllchurch]

New followers emulate the followers, not the leader.

[Hadley Allchurch @HFAllchurch]

Try asking chatGPT what the time is. Then tell me how smart it is.

[Hadley Allchurch @HFAllchurch]

Fed up with my calendar implying conflicts when I am really quite peaceful

[Hadley Allchurch @HFAllchurch]

Can we delete Zoom yet?

[Hadley Allchurch @HFAllchurch]

Dear @Meta please remove all video ads that feature hi-speed video. I can’t take anymore. High speed is so low rent.

[Hadley Allchurch @HFAllchurch]

Bad news = journalism. Good news = advertising.