Spec visual ad direction for Cascade, an AI safety infrastructure startup.
Explored a minimal visual direction around the idea: AI is getting smarter, but is it getting safer?@cascade_intel
@TTrimoreau Honestly marketing is,
Getting more people to know about what you're doing and it gets harder when you have more than one similar products on the market.
Which is why branding is essential because it makes you stand out
@EdwinDelasi You're right about this, marketing is really different from sales and one thing I know is that sales cannot work without marketing and marketing in itself is not enough until a transaction has been made.