P&G get it.. ☺️
To reduce or cut off marketing spend in tough times is like cutting off the engine of a plane mid flight.
Proven time & time again in economic downturn - the brands that increase their marketing that are most resilient.
Be more like P&G
Brands looking to grow in the current landscape will need to align with their customers’ values in ways that are genuine and sustainable and consumers will hold them accountable like never before...
#brandassociation#purpose#differentiation#marketing#values
A really fab story about how Dave Brailsford changed the fate of British Cycling. His philosophy, search for a tiny margin improvement in every aspect of riding a bike. Improve each element 1% = a significant increase overall.
At HOOMAN we relate to this
https://t.co/qTpoARGWvL
Walking the talk.
It's one thing saying it, but customers need to truly FEEL it through their experience.
Great brands demonstrate to their customers through their actions at every touchpoint throughout the entire customer journey.
Great brands deliver on their promises.🙌
The experiential landscape saw significant changes in 2020 bringing many challenges to brands to engage their audience. In 2021, marketers need to think differently to engage their audience & create real-life experiences to showcase their brand.
#trends
https://t.co/nKyOs7UNA0
We are back!
We have taken some time to recharge the batteries, be kind to ourselves & to reflect on our achievements of the last year.
We are well rested, fired up and wearing our positive pants for the year and challenges ahead.
Bring It On 2021 💪
#Marketingflexibility
Leaders jump off the cliff while someone else holds the rope.
You aren’t holding both ends of the rope. Your success depends on others.
Micromanagement is holding both ends of the rope.
“You must trust and believe in people or life becomes impossible.” Chekhov
#LFreakquote