Heather Paulsen

B Corp & Zero Waste Certification Specialist

[Heather Paulsen @HPCStrategy]

Woke washing: what happens when marketing communications don’t match corporate practice
https://t.co/itl50maQ3C https://t.co/el0yNdUchc

[Heather Paulsen @HPCStrategy]

Give Something Greater: 8 Small Gifts for Less Than $25
A B Corp Gift Guide of Small Items That Make a Big Impact https://t.co/bhZjgdAZWK

[Heather Paulsen @HPCStrategy]

Healthy Biodiversity Is The Reason To Fight Climate Change
"Healthy nature is not just a tool in the fight against climate change. It is a reason that we want to address it in the first place, because it is the essence of life on Earth."
https://t.co/vAuCh5Oq8t

[Heather Paulsen @HPCStrategy]

I always love when I get to spend time with like-minded people set on making this world a better place! The #BCorp Champions Retreat is always fun and inspirational.

[Heather Paulsen @HPCStrategy]

The pandemic slowed down the $64 billion swag industry. Conferences are back, but do the cheap water bottles and stress balls need to come back with them?
https://t.co/xAh4900G0o

[Heather Paulsen @HPCStrategy]

Research conducted in 2022 by the Certified B Corp Fors Marsh shows that the B Corp brand is an essential marker of consumer trust.
https://t.co/KRDPi1l4Vu

[Heather Paulsen @HPCStrategy]

Lack Of Political Will Means Business Must Show Lead On Climate Change
https://t.co/HHmb2pqbWA https://t.co/Q4L89i3oAB

[Heather Paulsen @HPCStrategy]

Some great alternatives to plastic!
https://t.co/H4P5pnDnt2

[Heather Paulsen @HPCStrategy]

Fast Company’s 2022 Brands That Matter list recognizes companies leading on social action, sustainability, inclusivity, and fun.
https://t.co/paKVAo3lRD
#sustainability #inclusivity #brandsthatmatter

[Heather Paulsen @HPCStrategy]

Interesting read on "Why Big Business Should Get Radical To Address The Climate Crisis".
https://t.co/b2cfYtlK95 https://t.co/s1sH52Y9Iz

[Heather Paulsen @HPCStrategy]

In a first, U.S. appoints a diplomat for plants and animals
https://t.co/JY9Clf4Q3H

[Heather Paulsen @HPCStrategy]

A new podcast that tells the story of economic systems change through the lens of the B Corp movement.
https://t.co/WBZbdRGW6p

[Heather Paulsen @HPCStrategy]

B Corp Performance Standards: The Basis for the Certification
https://t.co/Vk0STme5HQ
#bcorp #betterfortheworld https://t.co/2vaAcMHgSv

[Heather Paulsen @HPCStrategy]

"Yvon and Malinda Chouinard gave away their company, Patagonia, to save our home planet, effectively asking every founder and business leader to look in the mirror and ask: What will be my legacy?"
https://t.co/DWAhJVOZPC
#bthechange #bcorp #betterfortheworld

[Heather Paulsen @HPCStrategy]

Adapting and advancing performance requirements through community and stakeholder feedback.
https://t.co/dniLdHi0xA
#bcorp #stakeholderfeedback #betterfortheworld

[Heather Paulsen @HPCStrategy]

"Despite the pressure of high inflation... 66 percent of US consumers and 80 percent of young US adults (ages 18-34) surveyed are willing to pay more for sustainable products versus less sustainable competitors..."
https://t.co/nU4FBA9a5e

[Heather Paulsen @HPCStrategy]

"Becoming a B Corp may not be right for every organisation, but for many it is proving a successful way to grow their business and attract top talent."
https://t.co/v0S3FdcGny

[Heather Paulsen @HPCStrategy]

Business Practices That Build Resilience and Reduce Waste
https://t.co/vpygYNtBFs

[Heather Paulsen @HPCStrategy]

What is a living wage? B Lab is adding new application guidance to the B Impact Assessment that will recognize new benchmarks and accreditations for companies providing a living wage.
https://t.co/3V4OIybSDt
#blab #bcorp #betterfortheworld #livingwage https://t.co/4dMrlHgquB

[Heather Paulsen @HPCStrategy]

What Scientists Say about the Historic Climate Bill: Climate experts praise the Inflation Reduction Act for focusing on emissions, clean energy and environmental justice but caution that much work remains.
https://t.co/04X7k4vkUC https://t.co/e1qlemKg1k