David Patrick

High Performance Retail Marketing Leader

[David Patrick @HPRMG]

CEO’s need strategic marketing plans. When someone inexperienced is tasked; the outcome is activity vs. purposeful marketing. A successful marketing plan begins with a blank sheet of paper. Don’t just update last year’s plan. Desig…https://t.co/dCdz7OOvgs https://t.co/KEpNbDgc7j

[David Patrick @HPRMG]

One of the coolest experiences about becoming an “entrepreneur” is how many strangers pro-actively help you. Not just help you, but bend-over backwards and go to incredible lengths to help you succeed. They help without any thought…https://t.co/dYmi9SFPbP https://t.co/Yrf8v9k558

[David Patrick @HPRMG]

“Why don’t you change the rules to a game you can win?”

I began mumbling: “the client won’t let me,” before my boss added: “If you are playing by the client’s rules and you can’t win, change the rules; you’ve got nothing to lose.”…https://t.co/wCA9YreB8Y https://t.co/wEtzrLlVJe

[David Patrick @HPRMG]

It’s been my experience that CEO’s are frustrated because they don’t see marketing as a key driver of their business.

CEO’s view the marketing department as a slot machine; lots of activity, bells and whistles, flashing lights, ex…https://t.co/tkrpyEn6UV https://t.co/G9xQvPaFhR

[David Patrick @HPRMG]

2020 Strategic Planning Tip #5A: Schedule a round table lunch with your best customers. This isn't a sales meeting, but a chance for you to overhear them talk, in their own language, about your brand, your products, your people, your experience, your comp…https://t.co/VQBEn8yVrd

[David Patrick @HPRMG]

2020 Strategic Planning Tip #3A: Capture what customers are saying about you on social media, isolate the adjectives, turn into a word cloud, do the same for your competitors. Plot you and your competitors across an X and Y axis Perception Landscape Map t…https://t.co/bQBv44edqF

[David Patrick @HPRMG]

2020 Strategic Planning Tip #2A: ask your customers how they first discovered you. If a referral - capture the language used (How and Why); for example did most of your customers find you because you were given to them as a gift and the adjective “nostalg…https://t.co/eSjO6H1NUk

[David Patrick @HPRMG]

2020 Strategic Planning Tip #1A: schedule a monthly Forward Planning Mtg., limited to the 5 most strategic thinkers on your extended team (includes agencies, vendors). Discussion limited to 6 months out and beyond.
#advertisingstrategy #marketingplan #br…https://t.co/DAzpDCSdjW

[David Patrick @HPRMG]

There's still time to create a the smart strategic 2020 plan that will move your company to a better place: https://t.co/YcGSShCClm https://t.co/DeOkJVC97y

[David Patrick @HPRMG]

The Platinum Rule: Go beyond treating customers how you would want to be treated, treat customers the way they want to be treated.
https://t.co/XK0Q5pYh40
#StrategicPlanning #StrategicMarketing #GrowthStrategy #BusinessPlanning #St…https://t.co/o5fNNf19EU https://t.co/HBHDCIosBD

[David Patrick @HPRMG]

When I got on the Oldsmobile advertising account, I asked a car guy, what “torque” was. He said: “Dave, it’s what snaps your neck back when you accelerate.”

That got me thinking about “marketing torque.” When you can see your sale…https://t.co/MYAmipxTMC https://t.co/pLnwRYxzUg

[David Patrick @HPRMG]

CEO’s who are unhappy with their marketing refer to 3 specific reasons:
1. Lack of Cause and Effect
2. Lack of Measurement
3. Marketing doesn’t drive business
https://t.co/XK0Q5pYh40
#MarketingStrategy #SalesStrategy #GrowthStrateg…https://t.co/gXWbBMN5Ts https://t.co/FrmSiZJeF4

[David Patrick @HPRMG]

A Fast Start to 2020 begins with strategy. Take a look at our small group workshops focused on your business and your needs: https://t.co/XK0Q5pYh40
#MarketingStrategy #SalesStrategy #BrandStrategy #GrowthStrategy #StrategicPlanning #BusinessPlan https://t.co/sLwKYWbVV2

[David Patrick @HPRMG]

It’s not too late for a 2020 “fast start” action plan. Develop a strategic road map of “What” needs to be done, “How” it will get done; “Where you’re at now” vs. “Where you need to be.” https://t.co/XK0Q5pYh40
#Marketing #Sales #Strategy #Growth #Brand https://t.co/HBHDCIosBD

[David Patrick @HPRMG]

Does your executive team approach marketing with a “growth” mindset, or a “fixed” mindset? https://t.co/XK0Q5pYh40
#MarketingStrategy #GrowthStrategy #BrandStrategy #BusinessStrategy #BrandStrategy #CMO #CEO #COO #CFO https://t.co/mvtbIV75HF

[David Patrick @HPRMG]

The role of marketing torque is clear to me: “grow the value of my business by creating demand for my business.”
https://t.co/XK0Q5pYh40
#Marketing #Sales #Growth #Strategy #Brand https://t.co/pLnwRYxzUg

[David Patrick @HPRMG]

Save 20% on Early Bird Registration until Sept 3rd. You will leave smarter, you will leave more effective, your company will have smarter marketing, your company will have more effective sales growth.
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[David Patrick @HPRMG]

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[David Patrick @HPRMG]

This isn’t the 4P’s, this is C-suite content for the senior executive. This is active learning, not speeches. It’s proven tools and templates focused on your company. yohttps://highperformancemarketingbootcamps.comu.

#Marketing #Strategy #Growth #Busines…https://t.co/vLVzFNFd1c

[David Patrick @HPRMG]

20% Early Bird Registration! Momentum Builds Momentum: A 2020 Fast Start Begins Now! These strategy workshops contain the Fast Start strategies you can deploy immediately. https://t.co/XK0Q5pYh40
#marketing #Sales #Growth #Strategy #Businessstrategy #Busi…https://t.co/UdMPipHKNT