HS

grab your pen or popcorn and let’s talk business.

[HS @HScostaway]

I've spent the last 6 years working with personal and B2B brands to answer one simple question:

Why do some brands launch out successfully and die off while a few create a non-fade audience that always buys from them?

Let's explore this together

[HS @HScostaway]

You don't need a broad audience to build a legendary brand. You just need an audience that feels deeply seen, understood, and protected by your system.

Follow for a new "Launch Blueprint" every other day.

[HS @HScostaway]

If I were to launch a restaurant today, I would completely ban standard menus.

Instead, I’d open a space called CRAVINGS (or CRAVE), and it would cater exclusively to one demographic: pregnant women with highly unusual food cravings.

Pickle ice cream? Yes. Tuna and peanut butter? Coming right up. Here is why limiting your target market to a 9-month window is a multi-million dollar strategy:

[HS @HScostaway]

To fuel organic visibility, the content matrix would completely ignore generic food shots. Instead, it would focus on human-centric pillars:

•Heartwarming Chronicles: Documenting real stories and raw reactions from delighted couples and mothers.

•"Craving of the Week": Highlighting the wildest behind-the-scenes creations cooked up by the chefs.

•The Authority Balance: Blending the quirky food celebrations with practical, high-value pregnancy nutrition tips.

[HS @HScostaway]

Did you know that high heels were originally invented as a way to avoid diseases?

[HS @HScostaway]

@Jaiyeoriee Yeppp. That definitely helps

[HS @HScostaway]

You want to build a personal brand, but you’re an introvert who values privacy.

The standard advice tells you to film your morning routine, show your face, and overshare your life. That is a fast track to burnout.

You don't need to expose your life to build influence; you need to curate your Perspective. Here is the exact 5-week blueprint to create 25 content assets without ever draining your energy

[HS @HScostaway]

Influence isn't about being the loudest person in the room. It’s about being the person who notices what everyone else walks right past.

Follow for a new "Content Blueprint" every other day.

[HS @HScostaway]

By combining these two approaches, you will have 25 distinct pieces of content completely mapped out.

To maximise consistency without feeling overwhelmed, deploy a structured, daily rotation from Monday through Friday for 5 consecutive weeks:

•Daily Anchor: Post your short "World Around Me" micro-dose of observation.
•Weekly Feature: Anchor the week with your deep-dive movie analysis essay.

[HS @HScostaway]

Standard movie marketing:

•A teaser.
•Trailer/Trailers.
•Movie posters.
•Cast reveals. 
•Press tours. 
•Influencer marketing. 
•BTS content. 
•Premiere.
•Reviews.

What else did I miss?

[HS @HScostaway]

Strategy # 4 - Strategic Social Proof.

Host an advanced screening. Not press. Not influencers. 100 to 200 real, regular people. Let them all post their reviews on the same day, within 28 seconds of each other and let them all use the same caption and 3 hashtags. 

Do this and watch what happens. 
I won’t say more on this as I keep it for my clients. But try it and see. 

And that’s it. Here are the 4 different ways to market a movie. Let me know your thoughts in the comments.

[HS @HScostaway]

Here Are Different Ways To Market A Movie On Social Media  ( Without Dancing Or Kissing )

Before we even talk about strategies,  let's talk about the secret ingredient to every successful movie.

[HS @HScostaway]

Strategy #3 - Create With The Audience.

You want to get people REALLY invested in your movie and faster word of mouth? 
Create your movie with the audience. 

Let them vote on the title. Let them voice in on script decisions. As in, ask them about characters as you develop them (without giving away the plot ofcourse). 

Why it works is that it’s easier for people to champion what they helped build. Annnd the UGC will create itself. By release day you won’t just have viewers, you’d have advocates.