HULSBOSCH

Creating iconic brands that enable businesses to reach their full potential through client collaboration, clarity of thought and creative innovation

[HULSBOSCH @HULSBOSCHdesign]

🚨TODAY 15yrs ago we launched the @VirginAustralia brand.

[HULSBOSCH @HULSBOSCHdesign]

🤖 AI may democratise capability, but it won’t democratise judgment, culture or originality.

The future won’t belong to the companies with the most technology.
It will belong to the companies with the best people, empowered by it.
https://t.co/H7HWUb7P96

[HULSBOSCH @HULSBOSCHdesign]

🥇🥇🥇 3x GOLD, 🥈🥈 2x SILVER at the 2026 World Design Awards 🌎 🏆
Excited to say that over the weekend Hulsbosch has been awarded 3x Golds and 2x Silvers at the 2026 World Design Awards (yes, the WORLD!!).
Thanks to our fab clients for your ongoing and continued partnership

[HULSBOSCH @HULSBOSCHdesign]

🎄🎁 Happy Holidays from Hulsbosch 🎅🏻🌟

[HULSBOSCH @HULSBOSCHdesign]

4️⃣3️⃣ This week we're celebrating 43 years of creating Australia’s most famous, most recognisable and most iconic brands.
We thank our past and present clients, partners and team members who have helped us achieve this milestone.

[HULSBOSCH @HULSBOSCHdesign]

TODAY 43yrs ago Hulsbosch opened its doors for business. 

We're celebrating 43 years of creating Australia’s most famous, most recognisable and most iconic brands.

We thank our past and present clients, partners and team members who have helped us achieve this milestone.

[HULSBOSCH @HULSBOSCHdesign]

🎤 Keynote presentation: “How do we create Australia’s most iconic brands?”

Hulsbosch creates iconic brands by developing an emotional connection between a business and the consumer in order to build awareness and create customer loyalty.

[HULSBOSCH @HULSBOSCHdesign]

💙 NEW WORK: Refreshing Australia’s iconic entertainment and sport platform, Stan.
Modernising the brand while staying true to its roots, optimising for digital-first applications, reasserting Stan’s leadership and ensuring consistency across its growing portfolio.

[HULSBOSCH @HULSBOSCHdesign]

The Australian newspaper - the Premiumisation of Private Label
**​see video case study on how we built the Coles Finest brand – https://t.co/v5WwB50VQU

[HULSBOSCH @HULSBOSCHdesign]

Creating Australia’s most ICONIC brands means partnering with their CEOs.

We are proud, humbled and grateful to be regarded so highly by Australia’s most respected, strategic and influential business leaders.

https://t.co/zQZkBzLCPH

[HULSBOSCH @HULSBOSCHdesign]

TODAY 14yrs ago we launched the Virgin Australia brand. **see case study here - https://t.co/LSpOVcq3vd

[HULSBOSCH @HULSBOSCHdesign]

Article published in The Australian newspaper. In it I discuss where to next for the Rex brand:
- does the brand need a makeover?
- how should the brand position itself to stay relevant?
- will it play a role in the May election?
**see article here - https://t.co/SAmTI3Wz49

[HULSBOSCH @HULSBOSCHdesign]

Creating Australia’s most ICONIC brands means partnering with their CEOs.

We are proud, humbled and grateful to be regarded so highly by Australia’s most respected, strategic and influential business leaders.

https://t.co/zQZkBzLCPH

[HULSBOSCH @HULSBOSCHdesign]

Hulsbosch - creating Australia’s most famous, most iconic and most recognisable brand identities for 40+ years – https://t.co/ZkqydFvn6s

[HULSBOSCH @HULSBOSCHdesign]

IAA & Jaid Hulsbosch Team Up To Unlock The Secrets Behind Iconic Brands At Exclusive Sydney Event https://t.co/eWbTgnJ5bf via @B&T

[HULSBOSCH @HULSBOSCHdesign]

📨 INVITATION

The International Advertising Association (IAA) Australia Young Professionals invites you to uncover the secrets behind creating Australia’s most iconic brands at an exclusive event.

**see B&T article and register here - https://t.co/eWbTgnJ5bf

[HULSBOSCH @HULSBOSCHdesign]

Kleenex refreshes packaging https://t.co/zdUCCEapJF via @Retail World Magazine

[HULSBOSCH @HULSBOSCHdesign]

This is how we built the Matildas brand….
**see B&T article here - https://t.co/vH8jNlVvNy

[HULSBOSCH @HULSBOSCHdesign]

Our work for Coles Kitchen tells a simple mealtime story and captures the brand promise of giving Australians deliciously simple, home-style inspired food.
Scope of work: logo and packaging design, brand architecture, messaging hierarchy, photography, FA, brand guidelines

[World Brand Design Society @worldbrandesign]

Hulsbosch @HULSBOSCHdesign - Creating the Australian Championship Brand by Hulsbosch https://t.co/CfPhKi8bv5
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#branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #worldbranddesign #worldbranddesignsociety