Syd finessed Odd Future's big break.
Back in 2010, before Odd Future blew up, Syd realized music blogs took releases more seriously if they came from a marketing firm. After getting a press release promoting Wiz Khalifa’s 'How Fly' mixtape, she created her own fake "agency."
"I created a blog, I called it a 'marketing and branding firm.' It made people think odd Future was signed to a big marketing firm, but we weren't. it was just me. So i fooled The FADER, because they were the first ones to anything OF." —Syd via Mixly (2012)
@julianakilrose "I seen it happen i seen it happen i see it always, he still be screaming i see his demons in empty hallways"
I'll never get over that shit man
you just had to be there…
Curren$y “Address” was floating around the blogs like it wasn’t supposed to be this hard.
soon as it hit mtv jams it was a wrap
blog era really gave artists a whole new life.