Sell Your B2B SaaS in Japan | Hachi Digital

We help global B2B SaaS companies to launch and grow in Japan market. Follow to get useful tips for B2B SaaS marketing in Japan.

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

When selling B2B SaaS in Japan, consider domestic resellers and sales agents.

Here's how:

Work with Japanese agent to identify resellers
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Get quote for the localization cost. This is MANDATORY to sell in Japan
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Localize your sales materials / software
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Sign with reseller

[Stewart Townsend @stewarttownsend]

VCs/Investors Educate Startups for Growth on Reseller Partnership: https://t.co/heDOvsLf8m

#Saas #Channelsales #B2B #Founder #Partner

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

When B2B SaaS clients adopt the software in Japan:

The number of meetings: 3
The number of meetings for meetings: 10

Double this if you are conducting the communication in English instead of Japanese.

The clients show polite smile with scilence but not understanding things.

[Pe:p Laja @peeplaja]

When B2B SaaS marketing leaders are buying software, how many stakeholders are involved in decision making?

On average: 5.

The number gets higher as the company size gets bigger.

I conducted B2B Buyer Journey research (full study published soon) with Wynter, surveying CMOs, CROs, VP marketings of 200+ employee SaaS companies.

So if you need to win over 5 people, what's the best way to do this? A sales meeting.

49% of the people reported that having a meeting with a sales rep adds the most value in the vendor selection process, followed by a sandbox/interactive demo (seeing is believing).

While the website is crucial for getting into the consideration set, it won't be enough to get you over the finish line.

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

What @VanhishikhaB summarized here applies 100% to Japan market as well. For Japan, add a killer landing page + good localization of materials and products.

[Vanhishikha Bhargava | B2B SaaS Marketing @VanhishikhaB]

Moving to the middle of the funnel?

🎓 Webinars: In-depth insights for the curious
📘 Ebooks: Guides to nurture interest
🎥 Product Demos: Showcase value w/ visual demos
📝 Case Studies: Real-world success stories
🗞️ Newsletters: Curated content

#ContentMarketing

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

@DanielGrinshpun Yes * 100

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

@DanielGrinshpun 100%

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

To all B2B SaaS marketers looking to sell your product in Japan📨

Know the lengthy approval process for system adoption at Japanese companies and how risk adverse your Japanese enterprise clients can be https://t.co/1xIM8oIPPl

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

The downloadable list of crypto exchanges in Japan and listed coins for each exchange.
For Web3 B2C marketing, we recommend working with Twitter influencers more than anything. Campaign is a must.
https://t.co/xomWzJnIXY

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

Influencer marketing in Japan can be way more expensive than global standards if you are not careful. Connect directly with KOL. Global marketers shy away from influencer marketing in Japan because their clients are rarely convinced about the price tag of tier-1 KOL in Japan.

[Sell Your B2B SaaS in Japan | Hachi Digital @HachiDigital]

Japan business setup, marketing, exit, PMI ... what we often observe for global startups doing business in Japan.