Hadi Azeez

🚀 bootstrapped in Dubai

[Hadi Azeez @HadiiAzeez]

I moved from India to Dubai 2 years ago and locked in.

– Grew Heffl to 100+ users and 55 paying customers
– Hit $22k ARR bootstrapped
– Built the habit of working out every day

Long way to go, but we’re just getting started.

Stay consistent.

[Hadi Azeez @HadiiAzeez]

engagement bait gets you likes from people who will never buy.

useful posts get saved by people who will.

pick the game you actually want to win.
one feeds your ego, the other feeds your pipeline.

[Hadi Azeez @HadiiAzeez]

opened my pipeline on monday and there were 41 leads already sitting in it.

i did not scrape a list. i did not build a sheet.
an agent found people who match what i sell and dropped them in, enriched.

i just have to go talk to them. that is the whole job now.

[Hadi Azeez @HadiiAzeez]

the fastest way to sound like an expert:

teach the thing you figured out last month.

you do not need to be 10 years ahead.
one step ahead is enough for the person right behind you.

[Hadi Azeez @HadiiAzeez]

"AI has eaten tactical programming" was all over my feed this week.

the same thing is happening to marketing admin.
the scheduling, the reposting, the follow-ups.

the work is not disappearing.
the person doing it is becoming a director, not an operator.

[Hadi Azeez @HadiiAzeez]

the loneliest number in business is zero replies.

it does not mean your idea is bad.
it means you are invisible.

fix the reach before you rewrite the message.

[Hadi Azeez @HadiiAzeez]

the repurposing pipeline that saves me hours every week:

one idea becomes a post, a reel, a blog, and five replies.

stop trying to create more.
start squeezing everything out of what you already made once.

[Hadi Azeez @HadiiAzeez]

our main KPI is not revenue.

it is number of experiments we run.

the more we test, the faster we learn, the faster we grow.
revenue is just a lagging indicator of how many bets you were brave enough to place.

[Hadi Azeez @HadiiAzeez]

5 days in a room with the mastercard team used more of my design thinking than the last few months combined

here's what hit me

all the llms in the market have quietly made us outsource our thinking

i still remember struggling to write landing page copy back in 2019
we debated features for days

that all changed in the last couple of years

writing a landing page takes a couple of minutes now
deciding what feature to ship takes a couple of chat threads

the discussions went down

but here's what i realised:

more output and faster decisions haven't actually helped me in the long run

i understood this during 5 days of intense design thinking with travellcare x mastercard, bringing a new product to life

the exercises gave real clarity on what we're building

we started from a broad problem statement
then narrowed down to cvp, bvp, and landing pages

all by thinking and writing on paper

man, it felt refreshing

and ahmed shahin, who ran the launchpad, is one of the best people i've met recently

controlling a room of 15 for 5 days, with patience and humour the whole way
the guy is too good

the lesson:

think more without the llms

they're incredible for execution
but the thinking still has to be yours

[Hadi Azeez @HadiiAzeez]

@MaxHedronCoin Yes sir

[Hadi Azeez @HadiiAzeez]

if you could hand one part of your business to an AI agent tomorrow, what would it be?

for me it was invoice chasing. the awkward "you still owe me" emails.

now they are drafted before i wake up. i just read and hit send.
what is yours?

[Hadi Azeez @HadiiAzeez]

building a company is just doing unglamorous things consistently while nobody claps.

then one day it looks like an overnight success to everyone who missed the 3 quiet years.

keep depositing.
the payout comes all at once.

[Hadi Azeez @HadiiAzeez]

nobody buys the best product.

they buy the one they understand fastest.

clarity is a feature.
sometimes the most important one you will ship this quarter.

[Hadi Azeez @HadiiAzeez]

watched a customer email me for a quote.

i did not touch anything.
an agent read it, understood it, created the deal, attached the contact, dropped it in my pipeline.

still feels a little mad every time.
this is what running a business with AI actually looks like day to day.

[Hadi Azeez @HadiiAzeez]

your competitors are not the real threat.

obscurity is.

nobody is picking them over you.
they just do not know you exist yet. that is a marketing gap, not a product one.

[Hadi Azeez @HadiiAzeez]

my entire marketing system is 4 boring reps:

post daily
turn posts into blogs
cut short clips
reply to bigger accounts

none of it is clever.
all of it compounds. the boring part is the strategy.

[Hadi Azeez @HadiiAzeez]

"what should i post today" is the wrong question.

"what did i learn or ship this week" is the right one.

treat your own work as the content pipeline and the blank page disappears.

[Jacob Coxon @hilbertspaess]

I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.

[Hadi Azeez @HadiiAzeez]

the highest-leverage thing i added to my business this year:

a morning brief that reads my CRM, projects and finances before i wake up, and tells me what actually needs me today.

no human on my team reads all three at once.
the machine does it before i am awake.

[Hadi Azeez @HadiiAzeez]

https://t.co/jjowQEGJlK

[Hadi Azeez @HadiiAzeez]

we run our company on ai agents now. not chatbots

everyone slaps a text box on their product and calls it an ai feature

that's not an agent

something that answers questions is not an agent
an agent does the work, then tells you what it did

here's what ours actually do:

→ clear the inbox. read, sort, draft the replies. i approve. i don't type
→ update the crm. after a call, the record updates itself. nobody logs anything by hand anymore
→ surface the next action. a short list of what to do today, and why

but here's the part everyone gets wrong

the unlock wasn't ai
it was structure

you can't put ai on top of nothing

we spent 3 years building the boring parts. crm, projects, invoices
so the agent had something real to operate on

and we keep a human in the loop on purpose

you decide what the agent does and where it has to stop and ask
that boundary isn't a limitation. it's the whole product

ai didn't replace anyone on my team

it removed the work nobody wanted to do

if you want to start, don't build a strategy

pick one repeated task
write down how you do it
let the agent draft, you approve

start with one task. not a strategy

we built all of this into heffl

try it free → link in comments