This is how I got it.
I patronised @HajaarNG for a piece of Kaftan in Abuja in 2023 and it cost me N100k (fabric + sowing). Simple basic, piece. Upcoming fashion outfit.
I was at the outlet and saw the number of other orders.
Now, Seyi Vodi sells fabrics and sews for bigger people. He is well-known in Nigeria’s fashion-conscious class.
So it’s reasonable to estimate than the average cost (fabric + sewing) will be at least 10x my price.
=N1m per outfit on average.
Getting 2 orders per day is not out of place.
= N1m * 2 orders * 350 days
= N700m
If I allow for 40% margin of error in my estimate, that’s about N500m left as annual turnover.
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