Haley Chase

Publisher for @lenovo | #WeAreLenovo

[Emily Ketchen @Emily_J_Ketchen]

How exciting — @Lenovo is a finalist for six Shorty Awards across our Social Media Center of Excellence, Intelligent Devices Group, Infrastructure Solutions Group, and @LenovoLegion content creation teams!

I'm so proud of the hard work everyone on our teams have put into creating content that:

• resonates with audiences
• uses technology creatively
• engages customers
• partners with and makes use of the best features of platforms
• and, critically, shares our message of Smarter Technology for All with the world

Take a look at each nomination at these links to see some wonderful creativity and humor and vote. I'm voting and crossing my fingers hard for all! 🤞

#WorkForHumankind: https://t.co/hlZHfBM8BX
The Lenovskis on #TikTok: https://t.co/AbhOXuVlXz
Slow and Steady Wins the #F1 Tickets: https://t.co/vXX1W368og
A Lenovo #TrackPoint Halloween: https://t.co/fXkbtpWKk0
Reimagining the Future with Smarter Infrastructure IT: https://t.co/0z8EDEjnnd
#GamerVsWorld: n

[Emily Ketchen @Emily_J_Ketchen]

"Wait, this was an ad?!"

Last month I shared our team's great #TikTok milestone (now 1.2M followers!).

Here are some insights from our team on just how they achieved their success:

👉 Playing to TikTok's strengths, we focused on creating engaging content and storylines, and boosting them to the right audiences (when we began seeing comments like, “Wait, this was an ad?!”, we knew were on the right path)
👉 We doubled-down on storylines that audiences enjoyed, that were entertaining as standalone pieces as well as in a series, and that shared core Lenovo messaging in fun ways
👉 We worked with TikTok creators, making content specifically for TikTok (not cross-platform)
👉 We focused on subtle branding and promotion, rather than overt
👉 We collaborated with the TikTok team to benchmark against industry standards and pilot new features
👉 We matched our aggressive organic content strategy with a paid strategy and measured both for key metrics around brand lift (our umbrella goal): brand awareness, brand preference, ad recall, impressions, engagements

This video is from last year, but it goes to show how much #marketing is often like a journey rather than a destination — we are always improving, growing, and keeping our eyes on what's next. Check it out!

[Lenovo @Lenovo]

"Message me if you need me."

Also me:

[Lenovo @Lenovo]

Just following up...

📧
⊂_ヽ
　 ＼＼
　　＼( ͡° ͜ʖ ͡°)
　　 )　 ヽ per
　　　/ 　 へ ＼
　　 /　　/ ＼＼ my last
　 ﾚ　ノ　 ヽ_つ
　 /　/ email
　 /　/|
　(　(ヽ
　| /、＼
　| 丿 ＼⌒)
　| |　 ) /
ノ )　 Lﾉ
(_／

[Lenovo @Lenovo]

Starting tomorrow, we will be posting a mix of photos & videos for you to caption on our Instagram. Receive the most likes on your comment and you can win a new Lenovo Yoga 9i or a Yoga Smart Tab!

Winners will be announced on March 9. Play along at https://t.co/XTxs2r55Gz.

[Lenovo @Lenovo]

That's a wrap on #LenovoTechWorld 2020!

Miss any of the announcements, product demos or sessions with our customers and partners? Watch all 140+ sessions on-demand today at https://t.co/3Ns2OBPYCW.

[Lenovo @Lenovo]

Joining us this week for #LenovoTechWorld? Head over to @Lenovo on Instagram to check out our AR event badge filter & use custom stickers to spice up your stories.

Tag us in your story using @Lenovo, and we'll reshare our favorites.

[Matthew Kobach @mkobach]

When too many people work on the same social media post

[Lenovo @Lenovo]

That moment when you see the #ThinkPad X1 Fold for the first time.

@LanceUlanoff @LIVEKellyRyan

[Lenovo @Lenovo]

It's an icon. A style statement. And an incredible piece of technology. Who knew how much work went into creating the modern flip phone? #razr

[Taylor Wilson @TaylorWilson]

Friday team brainstorm to settle on the perfect pun: ✔️

[Lenovo @Lenovo]

Who wore it better? #CyberTruck #LenovoMouse

[Yuanqing Yang @YuanqingYang]

An icon is back! #razr #hellomoto

[Lenovo @Lenovo]

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@MotorolaLovers @Moto

[Haley Chase @HaleyAChase]

Had an amazing experience at the @Lenovo Reliability Lab & Future Center today at our HQ in Beijing. Proud to be a part of a company that is exceeding expectations for the future of technology. #WeAreLenovo

[Taylor Wilson @TaylorWilson]

Lenovo's first time at #WebSummit: ✅

#WeAreLenovo #Lisbon

[Taylor Wilson @TaylorWilson]

Excited to be in #Lisbon for the first time at #WebSummit!

Had a full day of filming Motorola and Yoga products with this awesome crew. #WeAreLenovo

[Lenovo @Lenovo]

Jumping into the weekend like...

[Lenovo @Lenovo]

When your job has you in a million places at once. #YogaC930

[Haley Chase @HaleyAChase]

Incredibly moving article from @washingtonpost. Musician Robb Nash shares his story to show kids they're not alone. https://t.co/5yBUsa6dCm

[The Washington Post @washingtonpost]

Kids hand him their suicide notes. Now this musician has 120 names tattooed on his arm
https://t.co/U1SWV1Jhof