Andy Halley - Wright

Champion of Consumers & Brands

[Andy Halley - Wright @HalleyAndy]

THE SOCIAL FORCE IS OVERPOWERING
Birds fly in formation. Hunter/Gatherers worked in closely knit teams. Countless fans scream for their teams. Closer to home, the power of teamwork at work is on everybody’s lips. On the flipside, “group think” passes gene…https://t.co/CtCvDvQt72

[Andy Halley - Wright @HalleyAndy]

Leonardo Da Vinci’s paintings epitomize the power of science to propel art to an altogether higher level. Thus, his notebooks are full of medical sketches, and studies of motion, proportion and perceptive, the optics of the eye and light and vision.  Thes…https://t.co/1sBsMXRGVD

[Andy Halley - Wright @HalleyAndy]

“A GREAT INSIGHT IS WORTH A THOUSAND GOOD IDEAS”
In his book of this title, Advertising Hall of Famer, Phil Dusenberry presents these insights as examples: “We bring good things to life” for GE, “It’s not TV, it’s HBO”, and “It’s everywhere you want to be…https://t.co/lmxJjTKtsV

[Andy Halley - Wright @HalleyAndy]

Few women seem to be heralded as great creative disruptors. If I had to present the Grand Prix award of the 20th century, it would be for Coco Channel’s work in the 1920s. “Nothing is more beautiful than the freedom of the body,” she said; even as she lib…https://t.co/4brChZGVkw

[Andy Halley - Wright @HalleyAndy]

Is it “one brand, one voice” or “one brand, many voices, or “one brand, one voice, many variations of that voice?” This is a important question as we strive to hold a campaign together within a medium and across media. My take is inspired by Bob Dylan’s…https://t.co/stUWi3imGD

[Andy Halley - Wright @HalleyAndy]

With Cannes in full swing, award winning work and the “ad” agencies who created it are heralding their success and rightly so. But judging from what I see being published to the wider community (at least on LI) few if any, are acknowledging the Film Direc…https://t.co/YIYl7oHQDT

[Andy Halley - Wright @HalleyAndy]

The Rider and the Horse.
The convention is to, at least symbolically, divide “left” from “right” brain thinking; when in fact the “whole” brain must rule if we hope to achieve balance in our lives and purchasing behavior. The ancient Greeks had a striking…https://t.co/6M3Ltovv1l

[Andy Halley - Wright @HalleyAndy]

On hindsight Jeff Bezos’ fulfilled his vision to made Amazon an everything store. And to do it fast. So he disrupted the convention at the time to dominate a niche. Then he proceeded to dominate a niche with books. Then upon this base he added video, musi…https://t.co/sGR8zDjqHm

[Andy Halley - Wright @HalleyAndy]

I find it striking that in business the greatest inventors of our time (eg Bezos and Musk) are visionary, brilliant, driven and obsessive on the one side while being egomaniacs, bullies and downright ugly guys, that are impossible to work with (no “with”…https://t.co/vF9xhG7wpm

[Andy Halley - Wright @HalleyAndy]

Johnny Clegg, South Africa’s “White Zulu” would have turned 70 today. His music and dance was the very epitome of the sheer power of cultural creativity and societal integration. Mandela would dance with him on stage. Now 20 later, it’s an us vs them sto…https://t.co/6EaX3KhuQt

[Andy Halley - Wright @HalleyAndy]

Twitter’s new CEO keeps repeating one word to all constituencies all the time. (That of course is the best way to drive an idea home).The one word is “togetherness”. No question, she’ll have to visibility prove that togetherness is happening. After all, i…https://t.co/TtZwzIyxbm

[Andy Halley - Wright @HalleyAndy]

To all my “older” advertising friends I just want to shares great one liner I received yesterday: “don’t let the i

[Andy Halley - Wright @HalleyAndy]

It's time for the ad industry, as a whole, to do a big campaign aimed at reversing the rapidly declining perception of its power to create brand-led business growth. As maestro, Jeremy Bullmore, put it long ago: agencies loudly trumpet their individual an…https://t.co/fTc97rYZrt

[Andy Halley - Wright @HalleyAndy]

When we say we watch the “news”, we’re not watching the news, we’re watching “opinions” put out there to maximize ratings. The cynic might call this “brand led business growth” and it very sadly is. Said another way, “news” vs “opinion” channels is a case…https://t.co/q9xNLH3yV9

[Andy Halley - Wright @HalleyAndy]

It’s not hard to visualize an ad with a credit card standing vertically with the Apple logo on top and “Think Different” in miniature type bottom right. It’s hard however to believe that a brand could break convention by stretching its domain so wide. But…https://t.co/uZQ6o0XzKV

[Andy Halley - Wright @HalleyAndy]

The Disney controversy has of course received more than its fair share of press. Yet it has hardly been covered on this platform. I guess that’s because we, as good marketers, know that taking a side will alienate the other side in our most divisive coun…https://t.co/v6JfgEJxK1

[Andy Halley - Wright @HalleyAndy]

LinkedIn’s content has no shortage of self congratulation. All too often we congratulate ourselves by congratulating the team. And we do this by saying “I’m proud and humbled”. This phrase makes me vomit. Sure you might be proud of the team but more so yo…https://t.co/nSi8VChj26

[Andy Halley - Wright @HalleyAndy]

Rule #1 in marketing to a divided America: never be conservative or liberal. Case in point: Anheuser-Busch lost $5 billion today after announcing a brand partnership with Dylan Mulvaney, a transgender social media influencer.
Aside: Many a Hot Shop would…https://t.co/gNejvW47a7

[Andy Halley - Wright @HalleyAndy]

So, Wendy’s decide to advertise their double burger. After a review or two “Square’s the beef” is the headline put out there instead of “Squares the burger” of course. Oops. Not to pick on Wendy’s but this is a budding problem. Better use Chat, boys and girls!

[Andy Halley - Wright @HalleyAndy]

You mean Coca Cola’s positioning is a bottle you can feel in the dark:-))) https://t.co/hPcrBevlW8