Amir 🦍

Shooting for the moon🌙

[OJ @OJbayZiks]

Stress Tolerance is a key indicator of success.

The more you climb up the ladder of success the more stressful it is because of the complexity of your daily dealings.

To be successful..
You must find a sweet spot in chaos, you must enjoy simplifying complexities

No other way.

[Amir 🦍 @Hamirthagreat]

Putting systems and structure in place in a business is already a difficult task. The worst thing you can do to yourself and your business as an entrepreneur is to hire people who can’t take ownership, initiative or even understand basic instructions.

[Amir 🦍 @Hamirthagreat]

About six months ago, I made a very difficult decision. Looking back in retrospect, that single choice reshaped the rest of the year and turned it into what I can confidently say has been so far the best year I’ve had in over eight years of being in business. There’s still a lot of work to be done, and it’s all the way up from here.
God is truly the greatest.

Cheers to an amazing 2026 ahead.

[Amir 🦍 @Hamirthagreat]

Explore all your interests. You may not succeed in all, but within that journey lies a beautiful path to purpose and self-discovery.

[Amir 🦍 @Hamirthagreat]

“When you show yourself to the world and display your talent, you naturally stir all kinds of resentment, envy, and other manifestations of insecurity. You cannot spend your life worrying about the insecurities of others”

[Amir 🦍 @Hamirthagreat]

Yesterday, I had an insightful three-hour conversation with a friend who happens to be an e-commerce guru, among other things. One thing he said stuck with me: ‘Panic early and stay paranoid’—a mindset that helps you stay ahead in the ever-evolving world of business.

[Amir 🦍 @Hamirthagreat]

2024 was one for the books and it gets even better in ‘25.
Happy new year beautiful people.✨

Cheers to a fulfilling and adventurous year ahead. 🥂

[Amir 🦍 @Hamirthagreat]

Phase 3: Building Momentum and Tackling New Challenges

Although demanding, I’m delighted to say the last few weeks has been nothing short of productive.
Building on the action points from Phase 2, we initiated a focused effort to enhance our product visuals. This brings us to Phase 3, where we observed encouraging outcomes from our initial implementations.
Below is a summary of progress, challenges, and new actionable steps for this phase:

Progress Overview

Enhanced Product Visuals:
The updated product visuals have received positive feedback from our customers. This confirmed our earlier theory that outdated visuals were not aligning with market trends, leading to low marketing efforts from retailers and reduced visibility. Early results indicate an improvement in product demand, which we will continue to monitor for sustained growth.

Customer Communication & Responsiveness:
Enhanced responsiveness and personalized communication efforts have improved customer trust. This has resulted in better engagement, higher inquiries, and a gradual increase in repeat purchases.

Engaging Creditors:
Reaching out to creditors to explain our situation and ongoing action plans has been met with mixed responses.

While some creditors appreciated the transparency, others renegotiated payment terms, introducing new constraints due to tightened repayment timelines.

Demand for Product Variety:
The demand for more product designs remains a work in progress as many local partners have concluded production for the year. This sets a timeline for addressing this gap after the holiday season.

Challenges in Phase 3

Tightened Payment Timelines from Creditors:
Renegotiated terms with some creditors require repayment within shorter timelines, intensifying financial pressure.

Limited Product Variety:
With production partners halting operations until after the holidays, meeting retailer demand for diverse product designs is delayed, potentially affecting our sales momentum.

Actionable Steps for Phase 3

Leverage the Holiday Season to Clear Inventory:
We’re currently working on launching an aggressive promotional campaign tailored for the holiday season to clear existing inventory.

Prioritize High-Demand Products:
We’re focused on scaling up production of the best-performing product lines using available resources.
This will help sustain demand while addressing the limited product variety.

Strengthen Credit Negotiations:
A proposal for more flexible repayment plans to creditors, offering partial payments where possible, and emphasizing the positive momentum in the business as a basis for their continued support is currently being implemented.

Plan for Post-Holiday Production:
We’ve began discussions with local production partners to prepare for post-holiday operations. We will also be sharing insights from customer feedback to guide the design of high-demand products.

New Challenges Anticipated

Managing Cash Flow During Promotions:
Discounted sales may strain liquidity, making it challenging to cover partial debt repayments.

Retention of Retailers:
Retailers may still hesitate to market our products aggressively until product variety improves, potentially slowing down demand recovery.

Conclusion
Phase 3 is a crucial stage that builds on the progress made so far while addressing the immediate challenges of product visibility, demand, and financial stability. The steps outlined above are designed to maintain momentum, clear inventory, and prepare for stronger operations in the next phase. With continuous feedback, strategic planning, and persistence, we remain optimistic about achieving a sustainable turnaround for the business.

[Amir 🦍 @Hamirthagreat]

5 years ago, I started a clothing business at Lagos Island which was doing remarkably well.

Unfortunately, due to mismanagement and bad debt, it’s now on the verge of closing.

For me, giving up has never been an option so I’m taking on a challenge to revive the business and document every step on this platform.

My reason for doing this is not only to keep myself accountable but also to inspire anyone facing similar challenges.

It's important to highlight that several actionable steps have already been implemented, which I will briefly recap before moving forward.

Follow along as I share more actionable steps, lessons, wins, and setbacks.

Let’s rebuild this together💪🏾

#BusinessRevival #EntrepreneurshipJourney
#Amironanadventure

[Amir 🦍 @Hamirthagreat]

@Kpelzz Couldn’t have been said any better👌🏾

[Amir 🦍 @Hamirthagreat]

Taking risks is such an eye-opener.

You’d be surprised at how open-minded people truly are.

More often than not, the ultimate challenge is stepping out of your comfort zone to realize the world isn’t as closed off as your fears make it seem.

[Tunde Onakoya @Tunde_OD]

Just show up and good things will happen.

[Amir 🦍 @Hamirthagreat]

@Kpelzz Is there space for one more person on this boat?👀

[Amir 🦍 @Hamirthagreat]

PHASE 2: Tackling Low Demand for Current Stock and Financial Constraints

Building on the challenges identified in PHASE 1, we shifted focus in PHASE 2 to addressing the low demand for current stock and the pressing issue of overdue debts.

To validate our working theory that the visual appeal of product pictures may significantly affect product distribution, we embarked on a customer and market research exercise.

The research aimed to:
1.Understand the root causes of low demand for current stock.
2.Gain insights into customer pain points and expectations.
3.Identify additional gaps in the market and uncover new opportunities.
4.Confirm or debunk our working theory regarding the impact of product visuals on sales.

Problem Analysis and Key Findings

Although the survey is still ongoing, we were able to draw some deductions;

Survey Challenges
The Initial surveys recorded a low turnout from customers, limiting data collection.

To address this, we conducted a direct customer outreach to encourage personal interactions. While this approach yielded more valuable feedback, it proved to be time-intensive and inefficient for long-term application.

Confirmation of Working Theory
The visual appeal of our product pictures wasn’t outright poor, but they were outdated and deviated from the current market trends.

This significantly reduced marketing efforts from our retailers, contributing to lower product visibility and sales.

Emergence of Competitors
Some of our high-volume retailers have transitioned into selling their own products, effectively becoming direct competitors.

This shift emphasizes the importance of differentiating our products and strengthening customer loyalty.

Demand for Product Variety
Retailers expressed a growing demand for more diverse and trendy product designs, emphasizing the need for product innovation.

Communication Gaps
The research highlighted unsatisfactory communication and delayed responsiveness from our team, which negatively impacted customer experience and retention.

Debt Constraints
Overdue debts remain a significant challenge, placing substantial financial pressure on the business.

With the year coming to an end, creditors are demanding full payment, intensifying the urgency to resolve these liabilities.

Action Points and Mitigation Strategies

Based on the findings, we identified the following actionable steps to address these challenges:

Enhance Product Visual Appeal
The need to revamp our product images with trend-aligned backgrounds to improve their appeal and adjust with the current market standards.

This step is already being implemented to restore our retailers confidence and boost marketing efforts.

Increase Product Variety
Currently, we are in talks with our local production partners to introduce new designs based on feedbacks generated.

Draft a Customer Acquisition Plan
A structured plan is being implemented to attract new customers by leveraging, promotions and discount programs to expand the customer base.

Improve Communication and Responsiveness
Our customer support team is set to ensure prompt responses and better communication with retailers.

A feedback system has also been put in place to regularly gauge customer satisfaction and address concerns effectively.

Address Debt Constraints
We are reaching out to all creditors to explain the current situation, present ongoing action plans, and negotiate extended payment terms.

In conclusion, PHASE 2 is a pivotal stage in our journey to revive the business.

By focusing on product presentation, improving designs, strengthening customer relationships, and tackling debts strategically, we aim to establish a new foundation for sustainable growth.

While the challenges ahead are significant, we’re committed to navigating them with resilience and creativity.

Let’s keep moving 💪🏾

#BusinessRevival #EntrepreneurshipJourney
#Amironanadventure

[Amir 🦍 @Hamirthagreat]

5 years ago, I started a clothing business at Lagos Island which was doing remarkably well.

Unfortunately, due to mismanagement and bad debt, it’s now on the verge of closing.

For me, giving up has never been an option so I’m taking on a challenge to revive the business and document every step on this platform.

My reason for doing this is not only to keep myself accountable but also to inspire anyone facing similar challenges.

It's important to highlight that several actionable steps have already been implemented, which I will briefly recap before moving forward.

Follow along as I share more actionable steps, lessons, wins, and setbacks.

Let’s rebuild this together💪🏾

#BusinessRevival #EntrepreneurshipJourney
#Amironanadventure

[Amir 🦍 @Hamirthagreat]

Results Achieved

After several months of implementing these strategies, we observed significant progress:

•Debt Reduction: We successfully reduced debts by approximately 70%.

•Inventory Clearance: We sold through approximately 75% of inventory.

•Improved Demand: We witnessed a notable improvement in overall sales and demand.

Current Challenges

While significant progress has been made, we’re still navigating some challenges:

Low Demand for Current Stock
•With the rapid clearance of best-sellers, the remaining inventory consists of less appealing products, resulting in reduced demand.

Low Demand for Locally Produced Items (Theory)
•Although we’ve resolved the issue of quality, we noticed that demand for locally produced items remains underwhelming.

•Our working theory is that the visual appeal of the product pictures may be a significant factor affecting product distribution. Poor visuals could fail to capture customer interest, especially in a market where product presentation greatly influences purchasing decisions.

Outstanding Debts
•While we’ve reduced debts by 70%, the remaining overdue debts continue to place financial pressure on the business.

We’ll now shift our focus to addressing these challenges in PHASE 2, Stay tuned for the steps we take next.

In the meantime, I’d love to hear from you.🫵🏽 Feel free to share your tips, ideas, or actionable suggestions to help tackle these challenges. Your input could make all the difference.

Let’s navigate this journey together💪🏾

#BusinessRevival #EntrepreneurshipJourney
#Amironanadventure

[Amir 🦍 @Hamirthagreat]

PHASE 2: Tackling Low Demand for Current Stock and Financial Constraints

Building on the challenges identified in PHASE 1, we shifted focus in PHASE 2 to addressing the low demand for current stock and the pressing issue of overdue debts.

To validate our working theory that the visual appeal of product pictures may significantly affect product distribution, we embarked on a customer and market research exercise.

The research aimed to:
1.Understand the root causes of low demand for current stock.
2.Gain insights into customer pain points and expectations.
3.Identify additional gaps in the market and uncover new opportunities.
4.Confirm or debunk our working theory regarding the impact of product visuals on sales.

Problem Analysis and Key Findings

Although the survey is still ongoing, we were able to draw some deductions;

Survey Challenges
The Initial surveys recorded a low turnout from customers, limiting data collection.

To address this, we conducted a direct customer outreach to encourage personal interactions. While this approach yielded more valuable feedback, it proved to be time-intensive and inefficient for long-term application.

Confirmation of Working Theory
The visual appeal of our product pictures wasn’t outright poor, but they were outdated and deviated from the current market trends.

This significantly reduced marketing efforts from our retailers, contributing to lower product visibility and sales.

Emergence of Competitors
Some of our high-volume retailers have transitioned into selling their own products, effectively becoming direct competitors.

This shift emphasizes the importance of differentiating our products and strengthening customer loyalty.

Demand for Product Variety
Retailers expressed a growing demand for more diverse and trendy product designs, emphasizing the need for product innovation.

Communication Gaps
The research highlighted unsatisfactory communication and delayed responsiveness from our team, which negatively impacted customer experience and retention.

Debt Constraints
Overdue debts remain a significant challenge, placing substantial financial pressure on the business.

With the year coming to an end, creditors are demanding full payment, intensifying the urgency to resolve these liabilities.

Action Points and Mitigation Strategies

Based on the findings, we identified the following actionable steps to address these challenges:

Enhance Product Visual Appeal
The need to revamp our product images with trend-aligned backgrounds to improve their appeal and adjust with the current market standards.

This step is already being implemented to restore our retailers confidence and boost marketing efforts.

Increase Product Variety
Currently, we are in talks with our local production partners to introduce new designs based on feedbacks generated.

Draft a Customer Acquisition Plan
A structured plan is being implemented to attract new customers by leveraging, promotions and discount programs to expand the customer base.

Improve Communication and Responsiveness
Our customer support team is set to ensure prompt responses and better communication with retailers.

A feedback system has also been put in place to regularly gauge customer satisfaction and address concerns effectively.

Address Debt Constraints
We are reaching out to all creditors to explain the current situation, present ongoing action plans, and negotiate extended payment terms.

In conclusion, PHASE 2 is a pivotal stage in our journey to revive the business.

By focusing on product presentation, improving designs, strengthening customer relationships, and tackling debts strategically, we aim to establish a new foundation for sustainable growth.

While the challenges ahead are significant, we’re committed to navigating them with resilience and creativity.

Let’s keep moving 💪🏾

#BusinessRevival #EntrepreneurshipJourney
#Amironanadventure

[Amir 🦍 @Hamirthagreat]

5 years ago, I started a clothing business at Lagos Island which was doing remarkably well.

Unfortunately, due to mismanagement and bad debt, it’s now on the verge of closing.

For me, giving up has never been an option so I’m taking on a challenge to revive the business and document every step on this platform.

My reason for doing this is not only to keep myself accountable but also to inspire anyone facing similar challenges.

It's important to highlight that several actionable steps have already been implemented, which I will briefly recap before moving forward.

Follow along as I share more actionable steps, lessons, wins, and setbacks.

Let’s rebuild this together💪🏾

#BusinessRevival #EntrepreneurshipJourney
#Amironanadventure

[Amir 🦍 @Hamirthagreat]

@Kpelzz Haha, happens to the best of us😉

[Amir 🦍 @Hamirthagreat]

I totally agree 👍🏾

Decisions shape outcomes.

When you delay, you surrender control, letting circumstances take the wheel which can cost you more than you’d expect.

Waiting too long often replaces your choice with consequences.

Indecision is a silent risk.

[Lesley John Jumbo @JumboLesley]

I got accepted to be part of 20 startups out of 4000+ startups in the Global Entrepreneur Festival that held in Ondo State.

I wasn’t selected as part of the top three winners, but I got to ask global investors questions about our product and meet my biggest inspirations as well

[Chief E! @edidiongmekong]

Temu digital ads all over Nigeria? Hahaha.

That was how aggressive I was while at Boomplay.

I was acquiring averagely 2m new users monthly consistently for over 24 months.

[chico tímido @hakeeb_]

nov.