Hamza Benferchouli

🇨🇦 | Not the score. The deal behind it.

Sports Brand, Finance & Culture: decoding the moves that shape the games you love.

[Hamza Benferchouli @Hamza_BFC]

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[Hamza Benferchouli @Hamza_BFC]

@KnicksNationFr On tank alors qu’on a pas de pick…

[Hamza Benferchouli @Hamza_BFC]

[#NBA] Las Vegas Expansion Update 🎰

The Walton Laurie group—partnering with Raiders minority owner Egon Durban—is poised to win the Las Vegas expansion bid, per @esidery.

The project features a brand-new arena and a massive total investment package estimated at around $13 billion, targeting a 2028-29 launch.

[Hamza Benferchouli @Hamza_BFC]

[#Sneakers] Bucks rookie Nate Ament wore a Reebok Engine A 26 'Brew Crew' PE (first suede version, his crossed logo)

Unfortunately not for sale.

[Hamza Benferchouli @Hamza_BFC]

[#Ownership] Rogers now owns 100% of MLSE 🇨🇦 (Leafs, Raptors, TFC) after paying C$4.35B for the last 25%.

Q3: media revenue C$821M (+9%), Blue Jays drew 3.3M fans, best since 2016.

Next: selling a minority stake in its sports empire by mid-2027.

[Hamza Benferchouli @Hamza_BFC]

[#WWE] TKO reportedly faces a $70–$90M financial hit if Crown Jewel is canceled per @PWMania

Wiping out roughly a quarter of its quarterly profits. 📉

[Hamza Benferchouli @Hamza_BFC]

[#WorldCup] The next US World Cup rights war is officially on.

FIFA opened bidding for 2030 (and 2034) US rights: bids due Nov. 19, partner picked by year-end, English + Spanish ideally bundled.

Fox and NBC want in, ESPN too, Netflix and Amazon lurking. Fox paid $485M for 2026.

[Hamza Benferchouli @Hamza_BFC]

@Lakerschipp You’re underestimating Miami with NoTaxes 😂

[Hamza Benferchouli @Hamza_BFC]

Montréal is the only way for a Canadian NBA team.

I might write a little something on why and how it could be a blast for both NBA and Canada.

[Made In Canada @MadelnCanada]

Another Canadian NBA team, where should it be? 🤔🇨🇦🏀

• Vancouver
• Montreal
• Calgary
• Ottawa
• Other (comment below)
Pick one and tell me why

[Hamza Benferchouli @Hamza_BFC]

⚽️ USL becomes the first American pro-league to introduce a promotion/relegation system.

Getting closer to ‘Football’ tradition with a big storytelling potential for teams and brands !

[United Soccer League @USL_HQ]

A new look. A shared ambition. One United Soccer League.

Rooted in communities across the country. Connected by our love of the game. United by the belief that soccer belongs to everyone.

United for Soccer.

Launching January 2027.

Discover more: https://t.co/JfW5qeWXlq

[Hamza Benferchouli @Hamza_BFC]

[#Sponsorship] Who owns the rafters? 🏟️🔥

A look at how NBA arena naming rights shake out across industries.
Knicks is the only team without a deal.

[Hamza Benferchouli @Hamza_BFC]

NEW YORK FORVER 🧡💙

[NEW YORK KNICKS @nyknicks]

A WORK OF ART. @JasonofBH

[Hamza Benferchouli @Hamza_BFC]

It looks like there will be THREE new banners at MSG ! #RingNight #PHIvsNYK

[Hamza Benferchouli @Hamza_BFC]

@Selye934 @snxwDL Comment ça c’est dedans ? 😂😂

[Hamza Benferchouli @Hamza_BFC]

[#WWE] No change in plans despite fresh U.S. security alerts for Saudi Arabia.

Riyadh Season starts Oct. 21 as planned.
Canelo-Mbilli (Oct. 31) and WWE Crown Jewel (Nov. 7) stay on.

Morgan Stanley pegs WWE's WrestleMania 43 site fee in Riyadh at ~$150M.

[Hamza Benferchouli @Hamza_BFC]

[#Sponsorship] The NBA just extended its AT&Tdeal. 📡

Inc. 4th-gen arena network: 68,000+ miles of fiber, 118+ live streams per game carrying every feed, replay and stat.

Partner since 2018: Slam Dunk title, apron ads, WNBA jerseys… and now the pipes.

[Hamza Benferchouli @Hamza_BFC]

Another signature shoe, another initials logo…

[Nice Kicks @nicekicks]

FIRST LOOK 👀

Rebook unveils Darius Acuff Jr.’s signature logo 🔥

[Hamza Benferchouli @Hamza_BFC]

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