Hang

The Marketing Copilot for Brands

[Matt Smolin @Estimatted]

Been cooking up some new stuff @HangLoyalty. Check out our ChatGPT-like product that puts a data analyst into every restaurant operator's pocket.

Ask any question about your business in natural language—get back answers & insights instantly.

[pg @pav_gar]

🚀 earning points and redeeming your rewards at checkout has never been easier with our new unified flow – out now across all @HangLoyalty-powered apps ✨

[Matt Smolin @Estimatted]

It was great to speak with @glossyco about our work with Ulta Beauty to create immersive and engaging loyalty experiences for their customers.

The minigames have been especially fun, with 86% of playing customers retained week over week.

[Glossy @glossyco]

Beauty retailer Ulta Beauty has partnered with gamified loyalty program company Hang to pilot a new gamified loyalty program called GlamXplorer, currently available to a select group of Ulta Beauty Rewards members. https://t.co/sitYEDzeSZ

[Matt Smolin @Estimatted]

Recent reports and user engagement metrics reveal a fascinating pivot: the NYT is more of a gaming company than it is a news organization.

With the soaring popularity of games like Wordle and Connections, the NYT has tapped into a powerful engagement strategy. Users now spend more time playing games on the NYT app than reading news articles. This shift is not just a survival tactic in the digital age; it's a pioneering move to redefine how media companies engage with their audiences.

In a landscape where customer acquisition costs are skyrocketing, and competition is fiercer than ever, finding innovative ways to increase customer engagement is crucial. The NYT's strategy underscores a broader trend: gamification and engagement beyond traditional methods can significantly enhance customer retention and satisfaction.

At Hang, we take this philosophy to heart. Imagine playing your favorite daily games, not just for fun, but for real rewards with the brands you love. We create loyalty experiences filled with minigames and puzzle games that customers look forward to playing on a daily basis. We empower brands to keep customers engaged by offering memorable, rewarding experiences, beyond just their products.

Engagement is the new currency in the digital age. Whether you're a media giant or a consumer brand, offering your customers unique value can transform your business's relationship with them.

If you're looking to boost your brand's customer engagement and retention, let’s connect and discuss how a next-gen loyalty solution can be tailored to your needs.

[Matt Smolin @Estimatted]

There are tens of thousands of places to play mini games online but only one place to get actual rewards from the brands you love.

In our continuous effort to enhance customer engagement and loyalty, we wanted to spotlight one of our latest offerings: the Word of the Day game.

There are thousands of places to play Wordle-like games online, but in none of those places can you actually win real rewards.

Our WOTD game creates a unique opportunity for customers to engage with their favorite brands in a fun and rewarding way. By gating additional attempts (or “lives”) for mini games, we incentivize users to take actions that are valuable to brands, such as visiting a physical store or making an online purchase.

Our gated mini games have yielded incredible results for brands, including players making ~50% more purchases on average and visiting 52% more frequently post gameplay.

Our Word of the Day game provides tangible economic value to players. Successful completions of the game can unlock real rewards, making it an immersive, easy-to-play gaming experience that offers actual value for participation.

Why settle for mundane points-based systems when you can enjoy an immersive experience that not only entertains but also rewards?

[Hang @HangCopilot]

Every customer that enters 7 Brew’s Drive thru is prompted to provide their phone number– a move that not only drives repeat business via seamless enrollment into their loyalty program but also unlocks invaluable data insights.

As you place your order, the staff member seamlessly verifies your preferences stored in the system. The transaction is completed in seconds, leaving ample time for personalized interactions or allowing you to swiftly continue your day.

This calibration of efficiency and hospitality ensures that every interaction, no matter how swift, is meaningful. By streamlining transactions, staff members can focus their efforts on delivering exceptional service and fostering genuine connections with every customer.

With Hang loyalty programs, brands are able to seamlessly gather a trove of customer preferences and trends across every touchpoint, whether that be in-store, online, via a third party platform like delivery apps (we’re the only platform that can do this), or even on social media.

Despite this tech-driven development, brands can still maintain a mom-and-pop like human touch, prioritizing genuine connections with customers alongside operational efficiency.

We’re passionate about helping brands of all sizes harness next-gen loyalty programs to drive business success and cultivate authentic customer relationships. If you’re interested in learning more, shoot me a DM!

https://t.co/P1PzOjdsdv

[Matt Smolin @Estimatted]

AI has emerged as a critical focus for enterprise brands, including within the restaurant industry. When integrated thoughtfully into existing technology stacks, AI can greatly enhance (and future-proof) restaurant chains operations.

In the world of promotions, one size does not fit all. That's why we're thrilled to share how our first-of-its-kind promo module is changing the game for brands everywhere.

Through our cutting-edge personalization AI/ML algorithm, our tech predicts which promotions will resonate best with which customers based on their unique tastes and past behaviors.

Hang's promo module revolutionizes how brands manage promotions: set your budget, choose your offers, and let Hang intelligently allocate them to maximize returns.

The result? No more wasted promos on uninterested customers. Instead, every customer receives offers that speak directly to them, optimizing return on investment by reducing costs and enhancing customer satisfaction.

Our recent study revealed that customers receiving Hang-powered personalized promotions redeemed those rewards at a rate 4x higher than those who received standard offers, even with the costs of rewards to the brand being 30% less.

Why settle for less when you can give your customers exactly what they want, at a lower cost to you?

If you’re interested in making the smart switch to personalized promotions, DM me and I’d be happy to chat.

[pg @pav_gar]

we're cooking up something special 🎲🎮

[pg @pav_gar]

👀sneak peek👀

imagine as you shop online, you:
🎁 get a free mystery gift
🛒 add items to cart to upgrade the gift
🎇 open it after checkout to win a special reward

✨we're enabling @Shopify brands to make shopping more engaging and increase AOV✨

[Hang @HangCopilot]

Check out Hang's feature in QSR Mag and learn how modern restaurant brands are rethinking loyalty.

https://t.co/qin87ZjiP7

[Hang @HangCopilot]

Hang was featured in Forbes! Check out how we're fixing customer loyalty with our innovative approach leveraging new tech:

https://t.co/5K7MnTA53N

[Webflow @webflow]

Smooth animations and bright colors bring @HangLoyalty's mission to life on their #MadeInWebflow site 😍

Take a scroll and reward your most loyal customers:
https://t.co/tditL7Bozn

[Matt Smolin @Estimatted]

Huge thanks to Jeremy Julian for having me on The Restaurant Technology Guys podcast!

It's always great chatting about the future of loyalty and how we can enhance the customer experience within the restaurant industry and beyond.

Here's the full episode if you'd like to check it out: https://t.co/FIiDEcZ6vP

[raposa. @RaposaCoffeeCo]

Caffeinate & Accumulate: Dive into Raposa Coffee's digital reward experience - now live

Buy, refer, level up, and earn ☕️

[J◎sh Fried @joshfried]

Blockchain-powered loyalty continues to thrive on @solana, thanks to forward-thinking brands like @RaposaCoffeeCo and tech pioneers like @HangLoyalty

[Matt Smolin @Estimatted]

The traditional referral incentive model—give $5, get $5—is overdone, transactional, and ultimately ineffective.

Why not create a referral experience that's exciting, engaging, and genuinely feels like giving a meaningful gift to friends and family? That's why we're keen on innovative referral mechanisms that transform the mode of sharing:

• Mystery Gifts: Imagine gifting a friend a digital present that, when opened, reveals a range of rewards accompanied by entertaining animations. It's not just a referral; it's an exciting surprise that builds anticipation and delight.
• Mini Games: Offer friends access to an exclusive game where both the referrer and referee can win rewards upon the referee winning a game. This not only reduces the transactional nature of referral, but also adds a layer of interactive fun, enhancing the sense of sharing an experience with friends.

These innovative mechanisms allow brands to offer more substantial rewards at the top end and create a referral experience that feels like you're giving your friend something actually valuable.

The response to these features has been overwhelmingly positive, demonstrating a clear demand for more engaging and rewarding referral experiences. As a result, we're expanding these mechanisms beyond just loyalty programs to stand-alone features.

By overhauling the traditional referral paradigm towards creating memorable experiences, we're redefining what it means to share a brand with friends and family, widening your community of loyal superfans.

[Matt Smolin @Estimatted]

Collecting first-party data has become the cornerstone of marketing strategies across industries.

While sectors like healthcare and ecommerce have long harnessed the power of customer data, the restaurant industry still stands to gain significantly by tapping into this resource.

The other day, I entered a sit-down restaurant without a reservation. When I went up to the counter to ask for a table, the first thing the hostess did was ask me for my name and phone number.

This got me thinking about how painless it is to collect customer data in a non-invasive manner yet how significant the gains can be.

Having a database of the phone numbers of those who have previously dined at a restaurant, provides exponentially more firepower to a brand's ability to retain customers.

Remembering a patron's favorite dish or celebrating their birthday can turn a one-time visitor into a loyal customer. By collecting and harnessing customer data, businesses can scale these personal touches, fostering deeper connections with diners.

From knowing something as simple as a customer’s phone number down to the specifics of what they had to eat, these insights are also invaluable for strategic planning and staying competitive in a cutthroat industry.

How can restaurants collect customer data?
• Direct Requests: Just ask!
• Simple exchanges: Offer free Wi-Fi or discounts in return for basic information—can be an effective starting point
• Loyalty Programs: These provide a wealth of data on purchasing habits, behaviors, and preferences

Collecting data is just the beginning. Applying advanced analytics and analysis, restaurants can gain unprecedented insights into their customers' preferences and behaviors, enabling them to tailor their customer experience and remarketing efforts with impressive precision.

By embracing data collection and analytics, restaurants of all types can enhance their guest experience, streamline their operations, and secure their competitive edge in the market.

[Matt Smolin @Estimatted]

Cookies have long served as the lifeblood of our digital ecosystem, allowing advertisers to harness user data to deliver hyper-personalized content.

However, many platforms like Google are moving away from third-party cookies. As we move towards a cookieless future, brands must grapple with the challenge of segmenting and targeting their target audience without relying upon third-party data.

Enter loyalty programs.

Effective loyalty programs are based on collecting first-party customer data, offering a rich foundation for businesses to build and enhance their data repository for fine-tuned marketing efforts.

Loyalty programs provide a treasure trove of customer data, equipping brands with granular knowledge about tastes, preferences, communication channels, and other relevant behaviors, which they can then use to offer more personalized and engaging journeys.

Unlike with third-party data collection, users are much more likely to consent to data collection when they receive something tangible in value in return, such as rewards from their favorite brands.

When fully integrated across all customer touchpoints, loyalty programs function as a single owned digital experience layer for gathering customer insights at scale, which can be leveraged to refine personalization strategies and improve the end-to-end customer experience.

[Matt Smolin @Estimatted]

While we’re positioned as a loyalty solution at the moment, what we really see ourselves building at @HangLoyalty is the first Digital Experience (DX) cloud for brands.

Why? Because customer experience nowadays is broken. It’s unengaging, one-size-fits-all, and fragmented.

It wasn’t always like that: when people used to almost exclusively interact with their neighborhood shops and restaurants, the experience they received was warm and personal.

Digitization has eroded that intimate experience over time. Pieces of it have been broken off and delegated to myopic point solutions that lack a comprehensive understanding of customers overall and fail to sufficiently engage with them outside of their specific functions.

As a result, the modern customer experience has become disjointed, transactional, and standardized, losing its personal touch.

With Hang, brands can re-humanize their customer experience. Because of widespread B2C stack migration to the cloud, Hang is able to transform disparate point solutions into connected components, creating the first DX cloud for brands.

That level of neighborhood intimacy and community can now be done at scale with Hang. By unifying data across all of a brand’s touchpoints, Hang is able to serve customers a digital experience that is incredibly relevant, immersive, and meaningful.

As can be seen with some of the Hang loyalty programs already in place, we're already proving that our DX cloud can drive a new paradigm of performance for loyalty.

The DX building blocks we are creating will be incredibly useful in every aspect of customer experience, beyond just loyalty – think digital gifting, interactive ecommerce, geo-fenced experiences, personalized promos, smart messaging, and so much more.