Hannah E. Trivette

Focused consultant who understands each client’s business goals and promotes customized, measurable solutions.

[Hannah E. Trivette @HannahETrivette]

Data is only valuable when it answers the right questions. A well-designed measurement framework helps ensures your analytics support real business growth, not just impressive-looking reports.
https://t.co/RubiTGBgUy
#GA4 #GoogleAnalytics

[Hannah E. Trivette @HannahETrivette]

Whether you're designing a website, launching a new feature, or updating your marketing, every change should make the customer experience better, not more complicated. Great design isn't about adding more, it's about making things easier.
https://t.co/P8OEDUdwzg
#greatdesign

[Hannah E. Trivette @HannahETrivette]

Even the biggest brands don't always get it right the first time. Successful businesses aren't the ones that never make mistakes. They're the ones that respond when customers speak.
https://t.co/E7DSG76tbh
#customerfeedback

[Hannah E. Trivette @HannahETrivette]

Ranking well is still important, but trust has become an even stronger signal. If your marketing strategy is still focused only on rankings, it may be time to think bigger.
https://t.co/ym3wieS9YP
#EEAT

[Hannah E. Trivette @HannahETrivette]

Happy 4th of July! Wishing you a fun and safe day full of celebrating!

#4thofjuly

[Hannah E. Trivette @HannahETrivette]

Are clicks still important for SEO? This article makes a compelling case that user engagement signals like clicks, time on page, and search satisfaction still influence both search rankings and AI-generated answers.
https://t.co/sKqGOLq1KW
#AIsearch #AEO

[Hannah E. Trivette @HannahETrivette]

What people say they want and what actually drives their decisions aren't always the same. Relying on surveys alone can leave important insights undiscovered. What methods have you found most effective for uncovering customer needs?
https://t.co/HhkJBkQkdE
#digitalmarketing

[Hannah E. Trivette @HannahETrivette]

Several studies have shown that AI Overviews don't produce consistent results across time. That leads to a highly debatable question - Is it worth it to optimize for AI Overviews? Here's an interesting take from one SEO expert.
https://t.co/7hB6WPqOdj
#GEO #SEO

[Hannah E. Trivette @HannahETrivette]

If you can publish content and communicate for free on social platforms and other apps, does your business really need a website? Here's a dozen digital marketing experts to explain why the answer is definitely yes.
https://t.co/MEutbrqB6s
#contentmarketing

[Hannah E. Trivette @HannahETrivette]

Adding schema markup to your website is a pretty standard SEO technique. But like so many things, the growth of AI search is causing many marketers to rethink how this tactic is used.
https://t.co/HwEbWZV2Dn
#schema #websitedevelopment

[Hannah E. Trivette @HannahETrivette]

Some SEO experts claim that hyphenated domain names are viewed as spammy by Google. But the truth is more complex, and hyphenated domains can be successful when used correctly.
https://t.co/Xbaf3jkMus
#websitedesign

[Hannah E. Trivette @HannahETrivette]

In website design, it's essential to know when to prioritize function over style. Blindly following trends, like using transparent "ghost" buttons, can lead to unexpected consequences.
https://t.co/5ZWyJ4DNM8
#websitedevelopment

[Hannah E. Trivette @HannahETrivette]

Disappearing Google reviews are a common problem for businesses. Understanding the most common reasons for review removal can help you troubleshoot the issue.
https://t.co/iI3grjmbGB
#customerreviews

[Hannah E. Trivette @HannahETrivette]

AI Overviews have changed more than the look of search results; they've changed how users behave on SERPs. Read on to learn more about what this means for digital marketers.
https://t.co/we9TgQnjiP
#searchengineoptimization

[Hannah E. Trivette @HannahETrivette]

Growth hacking can help your company tap into rapid increases, if you understand how to apply it in your industry and market.
https://t.co/IyF2sIXgbP
#growthhacking

[Hannah E. Trivette @HannahETrivette]

Tracking how (or if) your brand is represented in AI search results is becoming more important every day. But it isn't like tracking traditional keywords. Learn more about prompt tracking below and how to get started.
https://t.co/SJtXRXUJ2H
#AIsearch #GEO

[Hannah E. Trivette @HannahETrivette]

Sometimes less is more. If you have a medium to large website, you might be wasting your index quota on the wrong URLs. Click below to learn more.
https://t.co/fdk2wo7HY7
#technicalSEO

[Hannah E. Trivette @HannahETrivette]

If your company's brand was a person, what would they be like? The answer is your brand personality. If you're not sure, check out the article below to learn more.
https://t.co/1VLq1wzCsN
#branding

[Hannah E. Trivette @HannahETrivette]

AI makes it easy to create content, but when everyone has access to these tools, how do you create text that stands out? Real knowledge is the key. Learn how to put your wisdom to work in the article below.
https://t.co/CadMBMumPt
#contentmarketing

[Hannah E. Trivette @HannahETrivette]

Bad data can make even the best reporting tools useless. If something in your reporting seems off, be sure to check your settings before doing anything drastic.
https://t.co/YLVJ3OewVV
#SEOreporting