Hannah O'Brien

Director of Marketing Strategy for @HarperCollinsUK. Champion reader, eater and daydreamer. All opinions my own etc and so on.

[Hannah O'Brien @HannahOOBrien]

Huge congratulations to all the nominees and the winners at this year’s #Futurebook but particularly to winners @TheMJAP and @TheSelinaBrown who I have personally had the pleasure of working with 👏👏👏👏👏

[Hannah O'Brien @HannahOOBrien]

Loved feeling like I was back in the room with absolute superstar @pollyosborn, deservedly named Leader of the Year at #Futurebook and to hear from the inspiring @TrapezeBooks Katie Packer - measured, warm, honest and wise - a genuine pleasure to listen to ❤️

[Hannah O'Brien @HannahOOBrien]

Great reminders from this #Futurebook panel on what freelancers can add to our business and how to look after them! Remember to tag them, include them on round ups and in award nominations - they are part of the team too 💪

[The Bookseller @thebookseller]

Are freelancers given the credit they deserve, and are we working with them in the best possible way?

Our panel discusses the "secret agents" of the book trade 📣

See the thread below for more #FutureBook insights or there's still time to join us remotely👉 https://t.co/gPYrtCvXQZ

[Hannah O'Brien @HannahOOBrien]

Incredibly impressive session from Amanda D’Acierno on the future of audiobook publishing ‘AI is additive’, understanding how consumers interact with each platform is key and clear labelling where AI has been involved is vital #Futurebook

[The Bookseller @thebookseller]

"There are so many uses of this technology, and I think we are all going to the extreme", Amanda discusses the uses of AI in audiobooks 🔊

"What lines don't you cross here?", asks Jon. "We put a tremendous amount of thought behind everything", says Amanda, touching on the role of the author's consent within these decisions. #FutureBook

[Hannah O'Brien @HannahOOBrien]

Absolutely fascinating presentation from Abi Watson @EndersAnalysis on risks to the publishing industry and how we might overcome them (plus a quick delve into the world of Netflix algorithms) - so much food for thought

[FrankfurterBuchmesse @Book_Fair]

Abi Watson of @EndersAnalysis is sharing her knowledge of the most successful books-to-screen productions at #FutureBook this morning and looks into what the book trade can learn from other sectors.

[Hannah O'Brien @HannahOOBrien]

Inspiring and rousing start to the morning at 2024’s #Futurebook championing bookshops’ ‘literary matchmakers’ with one vital message - ‘If you value them, show up for them’ thank you @FleurSinclair 👏👏👏

[The Bookseller @thebookseller]

Joining us on stage is @fleursinclair to share the findings from the @BABooksellers' report on the value of high street bookshops and how we can better advocate for booksellers 📣

See the thread below for more #FutureBook insights or there's still time to join us remotely👉 https://t.co/gPYrtCvXQZ

[Collins Dictionary @CollinsDict]

BREAKING NEWS The Collins Word of the Year is… brat.

Find out more about #CollinsWOTY 2024 and see the full list here: https://t.co/gmsnCqA0yv

#wordoftheyear #CollinsDictionary #brat #CollinsWOTY

[4th Estate Books @4thEstateBooks]

We are thrilled to unveil the longlist for the 2024 4thWrite Short Story Prize! 🎉

The standard of entries was incredibly high, and we want to thank everyone who submitted a story.

Congratulations to our longlisted writers!

https://t.co/OHFiygyokb

[Hannah O'Brien @HannahOOBrien]

@anissabyday Loved hearing you speak at the M&P Conference! Huge congratulations!

[Hannah O'Brien @HannahOOBrien]

@callytaylor Likewise! Loved that colour on you x

[Hannah O'Brien @HannahOOBrien]

@BethMorrey @HarperCollins Gorgeous!! Gutted to have missed you!

[Hannah O'Brien @HannahOOBrien]

@PublicityBooks @hanmcmillan It was a fantastic panel! Congratulations to all involved.

[Hannah O'Brien @HannahOOBrien]

Hear hear!

[Anna Frame @annaframe]

I loved this discussion with this brilliant lineup - though, as ever, it felt like there was far more to cover!

Thanks to superstar @miriamkate and the Bookseller team for organising not just our panel, but an entire day of enlightening, engaging and inspiring sessions. #MPConf

[The ICR @ICR_London]

"We have chosen to support the ICR because we are so grateful for the research that it has done and continues to do for all cancers." – Jesse's mum told the @DailyMirror.

Show your support for Jesse and his cousins by donating 👇

https://t.co/yuoa7V53Fz

[Polly Osborn @pollyosborn]

Here is Jesse’s story. Thank you to @DailyMirror for sharing it.

[Laura McCormick @LollMcC]

I love this from @nicholsonslater! While this is definitely a brilliant way for publishers to market books, we are frontline when it comes to customers buying books, it’s also incredible for booksellers!

[Hannah O'Brien @HannahOOBrien]

@miriamkate So much of this is down to your genius, Miriam!! Couldn’t wish for a safer and more inspirational pair of hands xx

[Hannah O'Brien @HannahOOBrien]

@miriamkate @thebookseller My absolute pleasure, Miriam! A privilege to be asked! Thank you for organising a fantastic day -I learnt so much! Can’t wait for next year already xx

[Hannah O'Brien @HannahOOBrien]

Makes the sweaty palms worth it! Amazing to stand in front of so many talented people today. Very grateful to be given the opportunity. Thank you @thebookseller and @miriamkate 😘

[Jade Gwilliam @jadedgwill]

A strong start to #MPConf today, thanks @HannahOOBrien! We feel very seen 😂

[The Bookseller @thebookseller]

@HarperCollinsUK @Shimmr_AI @PenguinUKBooks @publicitycircle @BMSoc @NielsenBook @OMaraBooks .@HannahOOBrien (@HarperCollinsUK) kicked off the day with a keynote on the 'weirdness' of publishing ⚡

"For all its foibles, publishing is an industry built on passion and storytelling". #MPConf