This person talking on Isha running crematoriums is either uninformed or deliberately dishonest.
Isha is not “entering the cremation business.” It has been running Kayantha Sthanams in partnership with government bodies for years, with 33 crematoriums.
In Tamil Nadu, Isha also offers free cremation services for below-poverty-line families. Its facilities use LPG, pollution-control measures, hygienic amenities, mortuary vans, mandapams for rituals, and trained staff.
Why were they invited to Bihar? Because the model has worked.
A decade-plus track record of dignity, efficiency, transparency, and corruption-free functioning is precisely why governments are trusting Isha with more such crematoriums. Bihar is not a random experiment. It is an expansion of a successful model. Similar requests have come from many other places too, because the need is real.
The purpose is simple: dignity in death.
A fixed standard fee, decided by the government, is charged to prevent exploitation. This fee is not randomly decided by Isha. It goes towards operation and maintenance of the facility.
That means the family knows the cost upfront.
No hidden bargaining.
No random tips.
No ad hoc “adjustments.”
No middlemen turning grief into a revenue opportunity.
This matters because everyone knows how crematorium costs often work on the ground. The official rate may look low on paper, but by the time wood, transport, rituals, informal payments, queue handling, priest/barber charges, “tips,” and local pressure are added, the real cost can become many times higher.
Isha’s model cuts through that by putting the cost, process, and responsibility into a transparent structure.
What exactly is the “profit” here?
Cremation is not a money-making business. It is dignity in death. It is a service that requires staff, fuel, maintenance, vehicles, infrastructure, cleanliness, waste management, and operational responsibility. A government fixed charge for running such a facility is not profiteering. It is transparency.
Bihar’s Bans Ghat arrangement reflects the same logic. The Patna facility has 18 cremation platforms, can handle around 50 cremations a day, and the fee is ₹3,500. The point is dignity, order, cleanliness, and freedom from exploitation.
So the real question is not: “Why is Isha charging?”
The real question is: why is he uncomfortable when a corrupt, opaque, exploitative system is replaced by a fixed-cost, cleaner, dignified, government-trusted model?
When the poor get free service, the common family gets a fixed cost, and the departed get a dignified farewell, calling that “premium business” is not fact-checking.
It is propaganda.
If you lose your gratitude, you are forsaking your humanity. Gratitude keeps you sensitive to the contributions that make your life possible. If you lose that, you become reckless and careless. That is not good for you.
#SadhguruWisdom
Though the density of population is a real challenge for our Nation, most important to strive to maintain the minimally mandated 33% green cover. Among the best ways to achieve this is to promote tree-based agriculture at industrial scale. This is critical to maintain ecological stability which is threatened by soaring temperatures. -Sg
The best place to increase green cover is on private farmlands. Farmer economy is most vulnerable to extreme climate. Tree-based farming will not only bring down the temperature but will also significantly contribute to farmer prosperity & is one of the simplest and most effective ecological & economic solutions to mitigate climate change impact. -Sg