For my first post, I’m sharing a letter @NVIDIA signed on why open models matter.
AI will transform every industry, power every company, and be built by every country.
Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty.
The world needs both frontier closed models and frontier open models.
https://t.co/AUKzoQ5Ikb
2026年世界杯墨西哥开幕式上,韩裔音乐人EJAE金恩在参与官方主题曲《DNA》首演。他曾参与制作了Red Velvet、aespa等多位艺人的歌曲,2025年,EJAE为Netflix动画电影《K-POP:猎魔女团》演唱主题曲,获得金球、格莱美、奥斯卡多项提名和获奖。
美国洛杉矶场开幕式则邀请了BLACKPINK成员Lisa。虽然Lisa是泰国人,但她成长于K-pop体系。
在2018年平昌冬奥会闭幕式,EXO和CL登台表演;同年雅加达亚运会闭幕式,iKON和Super Junior D&E参与演出。2022年卡塔尔世界杯,BTS成员田柾国在开幕式演唱《Dreamers》,成为世界杯历史上最受关注的表演之一。
从冬奥会、亚运会到世界杯,K-pop正逐渐成为国际赛事常见的文化元素。它不仅输出艺人,也输出一套能够培养全球明星、连接年轻观众的产业体系。
大型国际赛事不仅是体育竞技的平台,也是文化传播的平台。如何打造具有国际影响力的流行文化产品和艺人,让本国文化在全球舞台获得更多展示机会,或许是K-pop现象带来的一个启示。
At the Mexico City opening ceremony of the 2026 FIFA World Cup, Korean-American musician EJAE Kim performed the official theme song “DNA.” She has previously worked on songs for artists such as Red Velvet and aespa. In 2025, EJAE also sang the theme song for Netflix’s animated film K-Pop: Demon Hunters, earning multiple nominations and awards from the Golden Globes, the Grammys, and the Oscars.
At the Los Angeles opening ceremony, BLACKPINK’s Lisa was also invited to perform. Although Lisa is Thai, she was trained and rose to global fame through the K-pop system.
This trend did not start today. At the 2018 PyeongChang Winter Olympics closing ceremony, EXO and CL performed on stage. That same year, iKON and Super Junior D&E performed at the Jakarta Asian Games closing ceremony. In 2022, BTS member Jung Kook performed “Dreamers” at the Qatar World Cup opening ceremony, becoming one of the most talked-about performances in World Cup history.
From the Winter Olympics and the Asian Games to the World Cup, K-pop is gradually becoming a familiar cultural element at major international sporting events. It is not only exporting artists, but also exporting an entertainment system capable of producing global stars and connecting with younger audiences.
Major international sports events are not only platforms for athletic competition, but also platforms for cultural communication. The rise of K-pop offers a useful lesson: countries that can create globally appealing cultural products and artists will have more opportunities to present their culture on the world stage.
#Kpop #WorldCup2026 #EJAE #BLACKPINK #Lisa #BTS #JungKook #EXO #CL #KoreanCulture #GlobalCulture #SportsAndCulture #FIFAWorldCup #AsianPop #CulturalSoftPower