Igor Lyu | web2app | Mobile apps

Founder @web2wave_com - web onboarding funnels and paywalls for mobile apps.
YC alum | Mobile apps pro

[Igor Lyu | web2app | Mobile apps @HarryLyu]

https://t.co/m7XJB6yvZF

[Igor Lyu | web2app | Mobile apps @HarryLyu]

🤟 @web2wave_com MCP is live. One URL connects your AI assistant to your entire funnel. Plug it into Cursor, Claude, Codex, or any MCP-compatible client and operate web2wave straight from chat.

Here's what it can handle today:

→ Build and edit quizzes and paywalls from an idea or a design file
→ Tweak themes, CSS variables, and block styles from a screenshot
→ Configure prices, post-pay redirects, and upsells
→ Pull subscriptions, revenue, and A/B experiment results with takeaways
→ Clone other funnels by URL, screen by screen

The range of things you can do from a single prompt might surprise you.

This is the fastest way to ship a web2app funnel I've ever seen.

Docs ↓↓↓

[Igor Lyu | web2app | Mobile apps @HarryLyu]

Pinterest Ads: Maximizing Web Funnel Performance https://t.co/EDfybqxWJl

[Igor Lyu | web2app | Mobile apps @HarryLyu]

Register here https://t.co/0MglZtWmcf

[Igor Lyu | web2app | Mobile apps @HarryLyu]

Everyone's fighting over the same Meta audiences. Meanwhile Pinterest has over 500 million monthly users who arrive with purchase intent, and almost no subscription apps are running it.

They're planning, researching, and genuinely ready to act. That's a different audience mindset, and it opens up a real opportunity in a web2app funnel that most app teams haven't touched yet.

On June 3 at 16:00 CET, I'm hosting a live session with Aleph, Pinterest's official sales partner across CEE and 11 additional markets, to walk through how to make this channel work.

We'll cover the audience, the GEOs, campaign setups, creatives, and everything you need to run a first test. Live Q&A included.

Speakers:

- Sofiya Ryabova, Associate Pinterest Partner Director, Aleph CEE
- Lina Markina-Nikoravesh, Senior Client Partner, Aleph Cyprus

If Pinterest isn't in your paid mix yet, this is a good place to start.

Register via the link below 👇

[Igor Lyu | web2app | Mobile apps @HarryLyu]

Huge congrats on the V2 launch, this is awesome 🔥

Such a cool combo for subscription apps: generate your web onboarding and paywall screens in ScreensDesign, then push them straight into a full web2app funnel via our MCP server. Ship the whole thing in an afternoon https://t.co/UYVYwmba7E

[Siro @Siron93]

2996 customers later, it’s time to release ScreensDesign V2 !

3 months of work.
A more complete library.
A truly agentic /create.

→ Research what works in real iOS apps
→ generate onboarding, paywalls, and full app flows
→ hand it to AI coding agents
→ Make the printer go brrrr

First 200 retweets+replies/DMs get free credits dm'ed ;)

https://t.co/iVMh45gGSu

[Igor Lyu | web2app | Mobile apps @HarryLyu]

Request your invite → https://t.co/ptvCjQU8Ri

[Igor Lyu | web2app | Mobile apps @HarryLyu]

. @web2wave_com is sponsoring B2Coast, an invite-only retreat for the world's top consumer app makers, May 25–27 in Šibenik, Croatia 🇭🇷

Why you should be there:

→ 80 top founders and growth operators in one place
→ tactical sessions, off-the-record roundtables, and talks with great experts
→ a boat tour through the Adriatic and wine tasting on the Dalmatian coast

All complimentary, curated by @PaddleHQ.

We'll be there, and we'd love to meet you.

Only 80 spots. Request your invite via 🔗 below.

[Igor Lyu | web2app | Mobile apps @HarryLyu]

https://t.co/7tQg9DjY9H

[Igor Lyu | web2app | Mobile apps @HarryLyu]

🇺🇸 MAU week in Las Vegas. Join a private dinner for mobile app leaders on May 20.

@web2wave_com is co-sponsoring Aperture Sessions this year alongside @PaddleHQ, and we could not be more excited to be part of it. Founders, operators, and investors who are deep in the work, all in one place. A small group of people, good food, and the kind of conversations you remember afterward.

Huge thanks to @HannahParvaz and the team at Aperture for creating something that consistently brings the right people together.

If you're building a subscription mobile app and want to talk web2app funnels, you know where to find us.

👉 Request your invite via 🔗 below.

[Igor Lyu | web2app | Mobile apps @HarryLyu]

Sensor Tower shows $50K in monthly revenue for Hypnozio. But that only counts what flows through the App Store. 99% of their ad traffic goes to a web funnel, and none of that revenue is visible. We went through it screen by screen 👇

We pulled all 60,039 ads from their Meta Ad Library. Every single one pointed to hypnozio/com. Web2app funnels are their entire acquisition model.

Once on the site, you pick from 14 goal categories, each leading into its own 20+ step flow. Demographic questions and psychological agree-disagree statements alternate with educational screens that explain the science behind hypnotherapy.

As a result you get a scored profile built from your answers, a named root cause, and a week-by-week program. When it asks for the email to unlock it, most people already feel like the plan is theirs.

Paywall: three plans, mid-tier pre-selected, 30-day money-back guarantee. Payment on web, app download after.

Interested in building something like this? @web2wave_com lets you build quiz-based web funnels with a drag-and-drop editor and launch without touching code. Free until you run paid traffic.

[Igor Lyu | web2app | Mobile apps @HarryLyu]

$1.9M in additional deployable capital. That's what routing ad traffic to a web quiz instead of the App Store can look like at scale. Promova ran 80,752 Meta ads last year, sent 76.4% to a web funnel before the App Store, and @web2wave_com team went through it screen by screen 👇

The quiz lives on english-improve[.]com, not promova[.]com. It takes 28 steps, at the end you get a full learning profile: current level, vocabulary score, a 3-month target. It feels like something you already worked for.

Then a scratch card reveals 43% off, promo code applied automatically. The scratch mechanic turns a discount into a reward, and a 10-minute countdown starts the moment the paywall loads with three plans, $0.47/day as the hero number, payment on web, app download after.

This is why more app teams are moving budgets to web funnels: better attribution, no 30% store cut, and full control over how users convert 📈

SensorTower puts Promova at $200K in store revenue last month. With 76.4% of their ad traffic going to web, their web revenue is likely around $647K/mo, assuming web converts at a similar rate to in-app.

At 25% net savings (30% store cut minus ~5% payment processing), that's roughly $162K/mo that stays in the business. Get it back in 2 days instead of 30+, reinvest it into the next campaign cycle, and over 12 months you're looking at ~$1.9M in additional deployable capital 💰

Interested in building a web funnel like this? @web2wave_com lets you make quiz-based web funnels with a drag-and-drop editor, connect your payment provider, and launch without touching code. The built-in AI creates a full funnel from a prompt or a screenshot. Free until you run paid traffic!

[Igor Lyu | web2app | Mobile apps @HarryLyu]

. @web2wave_com is sponsoring App Growth Summit in Istanbul this week 🇹🇷

We're going to be there on May 14 and excited to connect with mobile app marketers, game studios, publishers, and growth partners from across the industry.

If you're working on web2app funnels, or want to learn more about how to build one that works, I would love to meet on site. Feel free to reach out!

See you in Istanbul! 🌉

#AppGrowthSummit #web2wave #MobileGrowth #UserAcquisition #Web2App

[Igor Lyu | web2app | Mobile apps @HarryLyu]

@thousif_maker @web2wave_com Thanks Thousif! That's where we are heading 🤟

[Igor Lyu | web2app | Mobile apps @HarryLyu]

@web2wave_com is turning 2 today! 🥳

It started as an experiment in May 2024. I sat down, came up with the name, the logo, and a website in about two hours, then shipped it to see what would happen.

Today, we are a solid business and the leading web2app funnel platform, with 25 people on the team and over 100 clients actively building with us.

None of this would happen without the people who believed in us early. Thank you to every client and everyone who has supported us along the way.

If you want to celebrate with us in person, here’s the list of events across the next two months:

🇹🇷 Istanbul — May 13 https://t.co/I9WosMJpBS
🇺🇸 Las Vegas — May 20 https://t.co/OEjGPe77VW
🇭🇷 Croatia — May 25–27 https://t.co/rVewZJ9zLi
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Edinburgh — June 12 (more info soon)
🇱🇹 Vilnius — June 18 https://t.co/9n7d4bYKLb

Hope to see you there! 🎉

And if you want to grow your app with web2app funnels, sign up or schedule a demo on our website 😊

[Igor Lyu | web2app | Mobile apps @HarryLyu]

@web2wave_com is turning 2 today! 🥳

It started as an experiment in May 2024. I sat down, came up with the name, the logo, and a website in about two hours, then shipped it to see what would happen.

Today, we are a solid business and the leading web2app funnel platform, with 25 people on the team and over 100 clients actively building with us.

None of this would happen without the people who believed in us early. Thank you to every client and everyone who has supported us along the way.

If you want to celebrate with us in person, here’s the list of events across the next two months:

🇹🇷 Istanbul — May 13 https://t.co/I9WosMJpBS
🇺🇸 Las Vegas — May 20 https://t.co/OEjGPe77VW
🇭🇷 Croatia — May 25–27 https://t.co/rVewZJ9zLi
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Edinburgh — June 12 (more info soon)
🇱🇹 Vilnius — June 18 https://t.co/9n7d4bYKLb

Hope to see you there! 🎉

And if you want to grow your app with web2app funnels, sign up or schedule a demo on our website 😊

[Igor Lyu | web2app | Mobile apps @HarryLyu]

MCP
https://t.co/ZwWKXx7qo3
CLI https://t.co/BqVJQQeKvU

[Igor Lyu | web2app | Mobile apps @HarryLyu]

IT’S OFFICIAL! You can now create and edit Meta ad campaigns by talking to ChatGPT or Claude 🎉

Meta just gave AI tools official access to your Ads account.

Their Ads MCP server and CLI are live. Connect your ad account to an AI agent and you can build campaigns, edit ad sets, and launch ads in plain English. Your agent gets authenticated, real-time access to your actual account data and can take action on it.

Here is what you can do with it:

📷 Comprehensive reporting. Pull detailed campaign reports and surface performance trends without digging through Ads Manager manually.

📷 Catalog management. Build product catalogs, add product data, and troubleshoot feed issues faster than clicking through the UI.

📷 Signal diagnostics. Get a clear picture of your signal health and conversion tracking quality so you know exactly where to focus. Setup takes under 5 minutes via MCP. For teams building internal tools, the CLI is worth the extra setup.

Full instructions for both attached below

[Igor Lyu | web2app | Mobile apps @HarryLyu]

$1.9M in additional deployable capital. That's what routing ad traffic to a web quiz instead of the App Store can look like at scale. Promova ran 80,752 Meta ads last year, sent 76.4% to a web funnel before the App Store, and @web2wave_com team went through it screen by screen 👇

The quiz lives on english-improve[.]com, not promova[.]com. It takes 28 steps, at the end you get a full learning profile: current level, vocabulary score, a 3-month target. It feels like something you already worked for.

Then a scratch card reveals 43% off, promo code applied automatically. The scratch mechanic turns a discount into a reward, and a 10-minute countdown starts the moment the paywall loads with three plans, $0.47/day as the hero number, payment on web, app download after.

This is why more app teams are moving budgets to web funnels: better attribution, no 30% store cut, and full control over how users convert 📈

SensorTower puts Promova at $200K in store revenue last month. With 76.4% of their ad traffic going to web, their web revenue is likely around $647K/mo, assuming web converts at a similar rate to in-app.

At 25% net savings (30% store cut minus ~5% payment processing), that's roughly $162K/mo that stays in the business. Get it back in 2 days instead of 30+, reinvest it into the next campaign cycle, and over 12 months you're looking at ~$1.9M in additional deployable capital 💰

Interested in building a web funnel like this? @web2wave_com lets you make quiz-based web funnels with a drag-and-drop editor, connect your payment provider, and launch without touching code. The built-in AI creates a full funnel from a prompt or a screenshot. Free until you run paid traffic!

[Igor Lyu | web2app | Mobile apps @HarryLyu]

🇹🇷 Istanbul, May 13th. We're bringing together the best minds in mobile app growth for an evening of insights, tips and hands-on frameworks you can apply in your work the next day.

Sessions from four teams with some of the deepest understanding of the industry, sharing everything they know about winning growth tactics in UA, creatives, performance marketing and web funnels.

Great networking with industry specialists, where you can walk up to any speaker and actually get a real answer.

Venue: the new https://t.co/s2AVFJgkAz office in Maslak, right in the heart of Istanbul with easy public transport access. And yes, it's free.

Meet the hosts and partners:

⭐️https://t.co/81AB0TB2uS, the #1 tool to build and scale web2app funnels for mobile apps and games
⭐️https://t.co/s2AVFJgkAz, Istanbul's tech hub behind apps and games with 350M+ users across 190 countries
⭐️https://t.co/e8iQmOKzyA, the #1 industry body for Türkiye's mobile ecosystem — 280+ member companies, 110 university chapters, 30+ technopark partnerships
⭐️https://t.co/72mQcAbnWj, Google Premier Partner and Meta Partner growth agency for user acquisition, monetization, and cost-efficient scaling for subscription apps, e-commerce, and mobile games
⭐️https://t.co/DYr3yVuph7, the ad intelligence platform behind 1.6B+ creatives across 80+ channels
⭐️https://t.co/pYtXso1ItY, smart automated Apple Ads trusted by Gismart and more

Spots are limited. Learn more and register here https://t.co/Opz8wPOztk.