@rish404 haha possible 😄
We see a lot of larger pack orders from men, especially around festivals and gifting occasions. Probably being ordered for families more than individual consumption.
Men order more cookies than women.
Before starting Hypercrumbs, I thought we’d see far more orders from women.
Turns out over 60% of our orders come from men.
Business keeps proving your assumptions wrong!
Called a local AC service guy for gas refilling.
Reluctant to visit at first, then quoted a high price.
Booked Urban Company instead.
Their technician showed up the next day, fixed everything in an hour, cleaned up, and left.
No bahana. No dramebazi. Just professional.
So many have invested in the cookie tin boxes lately.
Similar to the viral Kunafa chocolate trend.
Running behind the shiny object.
Same story.
Every time.
Never look desperate. Ever. Suffer calmly.
The world respects those who bleed quietly and show up anyway.
I’ve seen businesses fall apart, deals collapse, and people walk away and the one thing I learned from every storm?
The moment you look desperate you lose.
Not because the situation got worse.
But because desperation signals that you’ve already given up control.
And control (real control) is the only currency that matters when everything else is falling.
Every great person you’ve ever admired went through something that should have broken them.
Most of them didn’t talk about it until it was over.
That’s the play.
Suffer calmly. Build quietly. Emerge completely.
Feels very similar to D2C sometimes.
You can do everything right as a founder, push through endlessly, and still get hit by things outside your control like platform issues, logistics, CAC spikes, and inventory delays.
There’s a unique helplessness in sport when the mind wants to push forward, but the body has other plans. Felt for Jannik Sinner today because these moments can be deeply painful. Remember, the true measure of a champion is always in the comeback.
But this is also why sport remains so unpredictable and special. Full credit to Juan Manuel Cerundolo for staying composed, believing till the very end, and making the most of his opportunity.
Bluedart is the best courier service in India, nothing comes close.
I think that's why most banks and luxury manufacturers use Bluedart and only Bluedart
Back from a short Konkan trip.
Barely any internet or mobile connectivity. Devoured different varieties of mangoes, cashews, and so many local dishes. Best time!
TIL about building offers:
If a stranger hears your offer and says “so what?”, you probably haven’t built the offer yet.
If they say “wait, seriously? how do I get that?”, you’re onto something.
Shopify smart pricing seems interesting.
Might actually work well for fast-moving products where small pricing changes can meaningfully impact conversion and volume.