Harsh Mak

Performance Marketing for D2C, Events, and Nightlife. 9+ yrs on Meta ads. Electronic music head who markets like one.

[Harsh Mak @HarshMkw]

What is this obsession with one person billion-dollar business? What is even the point if you don't have people to share that journey with?

[Harsh Mak @HarshMkw]

Hey @fredagainagain1, did you know @Bookmyshow_live ruined your India tour already? I think it was never about the fans anyway. Have a good one

[Faisal.z.anwer @faisalziaanwer]

Brand came in at 12 Lakh
We grew him to 18 Lakh
Brand removed all access last night at 9:15pm - "Now building In-house"

Reason - "my Prepaid to COD ratio was 55/45 aapne 45/55 diya"

As an agency owner this enraged me.

As DTC peeps tend to colour agencies in similar 'SCAM' lines - I have slowly started doing same

MOST Indian DTC founders are absolutely unethical and a nightmare to work with.

Most aren't running a business - just a cash exchange with Meta. That is not a brand.

Seriously considering shifting spaces now 😡💢

[Harsh Mak @HarshMkw]

Took a sizable hit but bid caps and troas have been the saving grace on this one account. Haven't had a drop of alcohol in over a year, but Q2 makes me wanna open up a bottle.

[Harsh Mak @HarshMkw]

Good morning (not)

[Meta Business And Ads Status (Unofficial) @MetaBizStatus]

Facebook Ads Manager Status
[Resolved]: Ads Delivery
We have recovered from an earlier outage impacting Ads Delivery, and services have now been restored.
We apologize for any inconvenience that this may have caused.

[Harsh Mak @HarshMkw]

@faisalziaanwer Worst part is the tests data can't be trusted. We don't know if it's meta or it's the creatives

[Harsh Mak @HarshMkw]

@Ajain112 my exact first thought
wishful thinking

[Harsh Mak @HarshMkw]

Does this mean the Household Income targeting actually starts working in India? @kunalb11

[Chandra R. Srikanth @chandrarsrikant]

BREAKING: Moneycontrol scoop onMeta and CRED confirmed AND ITS EVEN BIGGER
Kunal Shah to become new global CEO of WhatsApp, replacing Will Cathcart
Meta to invest a billion dollars in CRED

[Harsh Mak @HarshMkw]

The Meta PM who flipped these buttons deserves to be in hell

[Harsh Mak @HarshMkw]

Shopify down?

[Harsh Mak @HarshMkw]

@RohanPaliwal7 @Ajain112 automated rules that keep checking performance on certain spend threshold

for example, if spend is above 5k and roas/cpa is not on target, it gets turned off

[Rok Hladnik @rokhladnik]

If you need a 4x ROAS to survive, you probably won’t scale on Meta right now

That doesn’t mean your brand is bad

It means your economics are too fragile for the channel

Fix COGS
Improve AOV
Increase margin
Fix retention
Build demand elsewhere

Then come back to Meta

[Harsh Mak @HarshMkw]

There's this one ad account that I can see clearly
- when something's wrong with Meta [goes dog shit]
- when Meta is back [picks up like clockwork]

[Harsh Mak @HarshMkw]

@antonioventre_ What if the account is new but the pixel has 1000+ purchase L7D?

[Harsh Mak @HarshMkw]

@faisalziaanwer been seeing on some accounts since yesterday 🥲

[Harsh Mak @HarshMkw]

what a pain it is to get a newspaper delivered in one of the most accessible part of Hyderabad! @the_hindu

[Harsh Mak @HarshMkw]

@cm3positive scam chal raha hai

[Harsh Mak @HarshMkw]

@Ajain112 @saybwala people just don't get it

[Harsh Mak @HarshMkw]

@MattooShashank India changed back