The best "storytellers" in the world probably do not want to write about your B2B SaaS product
One angle: hire a creator-in-residence, abstract your product into a philosophy or worldview, let them create *new IP* for those stories, and then let them share in the upside:
Wrote about this a few weeks ago: https://t.co/jExaTYTY93
What are we actually talking about when we refer to something as a “stunt”?
Taxonomies can feel masturbatory, but it’s important to be precise if you’re going to spend incremental marketing time/dollars that could have been spent on a more measurable acquisition channel like paid ads
Full post:
https://t.co/rhHHdUuZBG
WHO ELSE DROPPING A LAUNCH VIDEO FOR A NEWSLETTER!!!!!
I left Substack ~6 months ago to take some time off, shitpost, and think about the next leg of my career. But it was never actually complicated: when I was 11 my friends started a rock band, and they asked me to be their manager. For better or worse my entire life has been downstream of that — I want to become the best in the world at commercializing art.
There are plenty of ways that'll come to life in the coming years, but for now I'm starting off by launching a newsletter on branded entertainment. Brands and tech companies are uniquely equipped to help artists take big creative swings, and I'm going to explore the intersection of those worlds. These companies are effectively modern entertainment studios, so how can they build better media properties?
If you're curious about stunts, shows, or new media, I'm confident you'll enjoy this. Change is afoot on the internet, and it'd be wise to pay attention. Subscribe for free in the place one usually does that sort of thing <3