Rupa Shah

Founder #AD | Advising brands & influencer agencies on ASA & FTC compliance strategies | Contracts | Audits | Training

[Rupa Shah @HashtagAdLtd]

My interview on Al Jazeera News. Great to be able to offer insights on disclosure, transparency and the growth of the #influencermarketing market.

[Releaf @releaf_uk]

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Use code 1YEAR60 and get £60 off your initial consultation at Releaf.

#ReleafCancerCare

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[Rupa Shah @HashtagAdLtd]

Influencers and alcohol brands.🍷🍸

Watch for some quick tips for staying on the right side of the rules ✅️

Part 2 to follow ...

#influencermarketing #alcoholindustry #digitalmarketing https://t.co/bDdPe80bAG

[Rupa Shah @HashtagAdLtd]

Heads-up 📢 ! I have a fabulous workshop planned for late June that will cover not only how to build a successful influencer marketing strategy, but also the key do's and dont's for influencer compliance.

It's perfect for those who are new to the busines…https://t.co/ZzJZifO1rL

[Rupa Shah @HashtagAdLtd]

Hate hate hate this word 😡. I grew up in an era (and location) where this was thrown at me all the time. Often before being chased, attacked, spat at. Any brown is a target - it never matters if you are actually Pakistani. No excuse for using it or laughing about it, @KSI.

[Rupa Shah @HashtagAdLtd]

@luciekerley @NikSpeller @ASA_UK Also, most platform T&Cs require you to use the platform disclosure tool so it's not good advice to avoid that. In UK it's probably still safer to use a disclosure label as it's subjective and still grey area as to whether your own language is going to be clear enough.

[Rupa Shah @HashtagAdLtd]

@luciekerley @NikSpeller @ASA_UK I see the point he's trying to make. Technically you don't have to use a disclosure label, BUT I disagree that you can disclose anywhere in the post. It should be upfront, not buried or at bottom of lengthy text. So yeah, even though this is for US, it's confusing.

[Rupa Shah @HashtagAdLtd]

A fascinating morning spent discussing online advertising regulation and, for me, speaking about the challenges and ethics of influencer #disclosure and beauty #filters / body image.

[WeF Events @WeFEvents]

Thanks to speakers @DCMS @guyparker2 @ICOnews @HashtagAdLtd @tiktok_uk @jonmew @kirtinuthi @RedEyeUK @WhichUK @DiMayze @OneTrust @OsborneClarke @CMS_law and attendees for joining #WeFEvents!

Information on future events: https://t.co/0Rt83TBoL5

[Rupa Shah @HashtagAdLtd]

Why are influencers making mistakes when promoting their own brands? This week saw Mrs Hinch, the celebrity "cleanfluencer", fall foul of ASA rules. This blog explains what went wrong and how those mistakes could have been avoided. https://t.co/Nu4qHuLJVf #influencermarketing

[Rupa Shah @HashtagAdLtd]

Great to see these amazing British Asian influencers bringing fresh perspectives on culture, community and faith, but the amount of misogyny and racism they experience is shocking, even from within their own communities. #InfluencerMarketing
https://t.co/avx9LJrG7e

[Rupa Shah @HashtagAdLtd]

In summary, the ASA takes complaints about influencer posts seriously and investigates them thoroughly. Influencers and brands should ensure that their posts are compliant with the advertising rules to avoid potential legal action or damage to their reputation.

🧵 8/8

[Rupa Shah @HashtagAdLtd]

No juicy ASA influencer rulings published today😒so instead here's a thread on how the ASA investigates complaints about influencer posts.

The Advertising Standards Authority (ASA) is responsible for regulating paid-for influencer posts in the UK. How do they do that ..?

🧵1/8

[Rupa Shah @HashtagAdLtd]

Influencers that repeatedly flout the rules may also be listed on a dedicated page on the ASA website to highlight their persistent non-compliance and deter future problems. The page is optimised to attract those searching for those influencer names.

🧵 7/8

[Rupa Shah @HashtagAdLtd]

Maximize the potential of your influencer campaigns with a well-written contract. Key tips include: defining scope of work, compensation terms, exclusivity & confidentiality, IP rights, and termination & breach clauses. #InfluencerMarketing #Contracts #DigitalMarketing

[Rupa Shah @HashtagAdLtd]

Influencers, gifts and taxes.

Now that HMRC has started sending 'nudge' letters to influencers, this is a gentle reminder that income tax must be paid on gifts received from brands in return for promo posts.

So remember #ad for gifted posts and taxes too!

[Rupa Shah @HashtagAdLtd]

@MahonySharron @BareReality As this is posted on Pfizer's account, I think it's clear enough that it's a paid endorsement. If this was on John's own account, that wouldn't be so obvious so yes it'd need a disclosure like #AD