Hassan Aziz | Creative Strategist

Helping D2C Brands Scale

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@TheAwesomeTuvia huge milestone congrats man surviving the emotional rollercoaster of shipping a product is the hardest part what was the main traffic source that got you those first few hundred installs

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@Tudi_rad 37 roas is wild is this bottom of funnel retargeting or cold traffic

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@wahg_one touching a winning cbo right now is basically a death sentence lol. are you sharing the pixel with that second ad account?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@dtcaileen Day 4–5 is usually right when the pixel exits that awkward initial learning phase and finally finds the pocket of real buyers. What’s the budget split looking like between the ABO sandbox and the CBO right now?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@weswinder Basically an accidental goldmine for cold outreach positioning. Seeing the exact angles other founders are pitching is insane market research. Appreciate you sharing the scroll!

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@RahulCodes2 The solo founder curse lol. You spend 4 hours agonizing over button padding and border radius, and the user just checks out in 10 seconds. Worth every second though once the overall feel clicks.

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@bronnybuilds Suffering from success lol. $3.5k on a Monday is insane. You switching to pre-orders or just killing the ads?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@MatsMa68231 Huge upgrade on the bundle tier layout. Did moving trust proof above the fold boost overall CVR?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@andrewxroas The "3 reasons why I stopped taking (Competitor Category)"format is crushing cold traffic.

Opening with an anti-problem creates instant tension before pivoting into your product's mechanism within the first 5 seconds.

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@EiyanDickerson Framing creatine as "sculpting, not bodybuilding" instantly dissolves the core objection. Clean work. Frameworks

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@nicktheriot_ Point 5 is everything, whoever can afford to spend the most to acquire a customer wins. What’s your target payback window when launching product #2?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

The easiest way to fail today:

Wait for perfect conditions.

Overthink the strategy.

Never launch the product.

Blame the algorithm.

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@rabahrahil @natelagos Thigh tat?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@IstvanicMarin 100%. You can’t cover payroll with percentages, only with actual cash. Do they eventually come around when they see the bank balance, or do they still fight the scale?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@nicktheriot_ A simple CBO with fewer ad sets and creatives is the absolute best way to avoid signal loss. Are you capping at break-even or your ideal target CPA?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@nicktheriot_ 100%. The real bottleneck now is just editing speed. Do you test new creatives in a sandbox first, or straight into the CBO?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

@binghott Such a silent budget killer. Do you use any third-party scripts to monitor this, or just check manually?

[Hassan Aziz | Creative Strategist @HassanAzizzz]

Most AI tools are just expensive distractions disguised as productivity.

The businesses that actually win won’t be the ones with the most software integrations.

They will be the ones mastering the human fundamentals that AI cannot replicate.

What is one foundational skill you completely refuse to outsource?

[Shopify @Shopify]

the Shopify AI Toolkit is here

manage your store with your favorite agent

Claude Code, Codex, Cursor, VS Code, and more

[Hassan Aziz | Creative Strategist @HassanAzizzz]

These are the only nine rules I bookmark:

1. Own a specific word in your niche

2. Tie your expertise back to a personal story

3. Stop engagement spamming to protect your reach

4. Space your posts by at least 3 hours

5. Focus on collected dollars per booked call

6.Launch a keyword CTA autoplug on winning content

7. Never use AI to write your content for you

8. Study your past outliers to find winning patterns

9. Optimize for positive engagement signals

[Hassan Aziz | Creative Strategist @HassanAzizzz]

"Spot on with Rule 14."

So many advertisers kill a fatiguing ad without a proven baseline to replace it, which completely resets the account's momentum.

When you prepare a replacement for a winner, are you usually iterating on the exact same format (like testing a new 3-second hook), or introducing a completely new visual angle?