Last week Valve shook game monetization by announcing they’d be removing blockchain and NFT games on Steam, the latest in a series of announcements impacting player relationships. Our latest blog post explains why you need a direct one: https://t.co/cfaShB1qae #gamedev
Wrote a little something for @PMMalliance! Have you created buyer personas that no one uses? This article walks through some of the ways you can drive adoption. It also features the lovely @NeoLuxeMo so make sure to check it out! https://t.co/3WDJlozL9f #productmarketing
I'm very excited to announce that I've been accepted into the @PMMalliance Scholar Program. As someone who recently made the career switch to product marketing, PMA has been an incredible resource. I can't wait to get started!
There is no doubt that COVID-19 is impacting travel in a way we’ve never seen before. @Sojern's latest article shares what we’ve observed so far: https://t.co/cJnEUiCkqt
Our 2020 State of the Travel Industry report is out! This year we dove into emerging channels like CTV, how marketers are implementing always-on marketing campaigns, the complexities and benefits of bringing programmatic in-house, and so much more. #SojernSOTI
Just released! Your industry peers weighed in on budget, ad formats, and the solutions solving marketing problems in our 2020 State of the Industry report. Read it here: https://t.co/RYJh9UMYlF #SojernSOTI
Now serving 10,000 customers in 140+ countries, the Sojern Traveler Platform offers hotel marketers real-time access to travel data and holistic digital media solutions – now available as a subscription: https://t.co/HgpEY34WF0 #hotelmarketing#travelmarketing
January is an incredibly important period for searching and booking—even impacting Spring and Summer travel. Read more insights and recommended advertising tactics here: https://t.co/xyDRE5uaZ7 #travelmarketing#traveladvertising
Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a @Sojern survey. It’s why the company is pouring more resources into Asia. https://t.co/SN2M6ouoPy
In partnership with Dynata, we’re conducting a State of the Travel Industry survey to better understand the challenges of travel marketing. And we want to hear from travel marketers like you! Share your opinion here: https://t.co/O9WYLI9fLR #SojernSOTI
Sojern wants to be your go-to partner for destination marketing! Read about our new digital co-op program, an interview with the woman who designed it, and what our customers have to say here: https://t.co/7bfjhDtRAL #DMO#tourismmarketing
Our latest report with @skift is here! Dive into evolving digital ad strategies, formats, and techniques industry marketers are using to attract, engage, and convert travel consumers. Read more here: https://t.co/VDrRk0tsST #traveladvertising
During the eCommerce holidays consumers are searching for the latest travel deals, and are eager to book their next trip. Get your brand in front of these travelers as they shop online. Here's how: https://t.co/Zrd6McWmK9 #travelmarketing#traveladvertising#ecommerce
The Middle East is more digital than ever before, leading to a rise in mobile bookings. How is this changing the online travel competition? Find out in this article from @Skift: https://t.co/CEArDMjZTB #travelmarketing#traveladvertising
Career Insight Day at @Sojern was an amazing experience! Students heard from a truly inspirational group of panel speakers (including Sojern CEO, Mark Rabe!) Thank you, Sojern, for spending the day with our students in important professional development sessions!
Ad tech is a global endeavor supporting many industries, yet a ‘one-size-fits-all’ approach may not be appropriate. @Sojern's Max Ueno talks about the state of the travel market in APAC and areas where budget is expected to be prioritized going forward.
https://t.co/pYDs8dr5J0