“Buying season” is a myth in the 2026 housing market.
Homes aren’t selling because they are 30-50% overpriced and first time buyers are saying NO!
Mortgage rates are the least of the worries.
No reason one man sets interest rates for entire county - end the FED.
7% vs 4% Math
The ONLY thing that can make housing affordable is lower interest rates.
$450k @ 7% = $2,993 per month
$450k @ 4%= $2,148 per month
Birds are fed by their parents in their infancy. When the time comes to feed themselves, there can be some confusion when the food does not go into their mouth by itself.
I keep seeing social media posts by very influential people telling agents to “hang on” or “it’s about to get better” or other comforting affirmations. I have the highest respect for many posting these and understand they’re trying to help.
But, I disagree with the concept of “waiting it out”.
We must understand that our success in this business is not determined by the market. Never has been. Never will be.
My success is determined by what’s inside me.
Your success is determined by what’s inside you.
Many agents have succeeded in what most would have called the ‘worst of markets’. And many agents have failed in what most would have called the ‘best of markets’.
The market doesn’t determine your success. You do!!
Sure, you have to be able to adapt which
requires a MEASURE of INTELLIGENCE.
Sure, you may have to work harder which
requires DETERMINATION.
Sure, you have to keep going when tired which
requires setting MEANINGFUL GOALS.
Sure, you have to do what needs doing which
requires GRIT.
And sure, you have to believe you can do it which
requires UNBRIDLED CONFIDENCE.
But understand, if you don’t have a measure of intelligence, determination, meaningful goals, grit and unbridled confidence, you couldn’t succeed in this business no matter what the market was doing.
Remember who you are and the price you paid to be that person.
Those are the only things that matter.
Just imploring…
Caitlin gave away her custom Sabrinas to this lucky fan
We later found out this was no coincidence: Franny, from Dubuque, was mimicking the Hawkeyes warming up and she was flattered.
"Mediocre people don’t like high achievers, and high achievers don’t like mediocre people. So if everybody doesn’t buy-in to the same principles and values of the organization at the same high standard, you’re never going to be successful."
- Nick Saban
Home buyers don’t shop by price nor mortgage rate. They shop by the monthly housing expense they believe they can afford (mortgage payment). Obviously, price and rate determine that monthly expense.
Here’s the impact of both if they want to keep the mortgage payment at about $2,600.
Just calculating…