Cheryl Lubbert

CEO of @ReverbaHealth (formerly Health Perspectives Group) a health engagement company that transforms the way healthcare companies think and function.

[Cheryl Lubbert @HealthVoices]

Big news: Health Perspectives Group is now Reverba. Why? Because we believe our name should represent the full potential of amplifying individual health experiences to maximize impact. We are the future of health engagement https://t.co/MsNTYpUkbg #HPGisNowReverba #reverbarate

[Cheryl Lubbert @HealthVoices]

Can I tell you how excited I am right now? Our team has been amplifying patient experiences since 2002, but unifying as Reverba has us poised to break the sound barrier! Let me explain how... #HPGisNowReverba #reverbarate #biopharma https://t.co/JkjqXE4jGm

[Cheryl Lubbert @HealthVoices]

Innovative patient recruitment strategies are essential for ultra-rare disease studies, but here's the thing - they also reduce costs and time to endpoints for other types of #clinicaltrials https://t.co/fhXHvAp0YD

[Cheryl Lubbert @HealthVoices]

Including patient voices in #healthcare conferences = increased information flow and deeper engagement on social media? Seems like maybe more of this should be going on 🤔 https://t.co/a2jkN3SqEA

[Cheryl Lubbert @HealthVoices]

More data transparency = improved health equity + better care. Winning combination, provided the right privacy measures are in place https://t.co/kx2kEyOg5V

[Cheryl Lubbert @HealthVoices]

“We have really redefined what it means to be citizen scientists. We need to listen to patients’ voices in guiding where science goes.” #LongCOVID spotlighting the fraught but essential relationship between patient advocates and the medical establishment https://t.co/9bZgY9y7Xf

[Cheryl Lubbert @HealthVoices]

One person's health story has the power to...
a) create broad public awareness
b) offer hope & inspiration to others
c) motivate cutting-edge research
d) all of the above
Easy. Tougher: how is your organization amplifying people's health experiences? https://t.co/0anHWzvO8v

[Cheryl Lubbert @HealthVoices]

#Healthcare Brands take note: real patients will always be your most impactful advocates. Punky Brewster is a close second. https://t.co/O46uywxlFk

[Cheryl Lubbert @HealthVoices]

People do not all approach decisions about health the same way - effective engagement should include a variety of messaging strategies to ensure that one of them resonates. https://t.co/k83PZqgjeX

[Cheryl Lubbert @HealthVoices]

The pandemic has raised patient expectations around proactive, relevant communication from their doctors. Think that expectation extends to anyone else engaging them around their health? #patientengagement #levelup https://t.co/T05neXIzPL

[Cheryl Lubbert @HealthVoices]

Now that's a #patientengagement campaign with some soul https://t.co/xtjJNaS4Ir

[Cheryl Lubbert @HealthVoices]

Digital therapeutics are gaining momentum and they're poised to play a critical role in engaging populations that have been excluded from traditional care. https://t.co/coa5RE3zIh

[Cheryl Lubbert @HealthVoices]

Taking out the guesswork ≠ skipping meaningful discussions between patients & doctors about which treatments are right for them based on many different factors. https://t.co/mrQo60xvRG

[Cheryl Lubbert @HealthVoices]

Biggest challenge for a brand launch? Creating awareness. That's no secret, but overcoming it by building a Pre-approval Network of patients is one of the better kept ones. Scott Lerman explains how it works in this post. https://t.co/FPsED6oBGL

[Cheryl Lubbert @HealthVoices]

We know people who share their health stories feel less isolated, but can it also lead to better health outcomes? How about a new kidney? https://t.co/d22MBgDxcD

[Cheryl Lubbert @HealthVoices]

The less common a diagnosis, the more important it is for patients to see their experiences reflected. Nicely done, @JazzPharma https://t.co/oTtDmXlwWz #patientengagement #patientexperience #smallcell #lungcancer #oncology

[Cheryl Lubbert @HealthVoices]

There's no substitute for connecting with someone who understands what it's like to live with your health condition. Need an example? We'll just leave this here. https://t.co/rBzWLoEJiQ #peersupport #peertopeer #patientengagement #patientexperience

[Cheryl Lubbert @HealthVoices]

Minority groups have very legitimate reasons to be wary of #clinicalresearch - they also stand to benefit from representation in the development of new treatments. Improving trust starts with engagement by their health team and their communities. https://t.co/BvxE4aqpu1

[Cheryl Lubbert @HealthVoices]

Features that encourage people to proactively manage their health and communicate about it with their health team more often? Sounds like a pretty good idea to us. https://t.co/ewGqddpR5T
#patientengagement #healthtech

[Cheryl Lubbert @HealthVoices]

Key takeaway? We should be evaluating advances in technologies based on their potential to enhance, not replace, how people engage with patients around their health. https://t.co/RU9ksTy5ig