Healy

Obsessed with CRO | Digital shelves over physical shelves

[Anthony Camacho @avcanthony_]

In general, you should always be focused on one avatar at a time ONLY.

Then, you solve ONE problem for them.

Then, you figure out a few different reasons WHY they want to get rid of that problem.

Spend more time with kids?

Keep their job and financial security?

Avoid life altering surgery?

These become the desires.

Always always always focus on one avatar and knowing as MUCH as you possibly can about them.

[Healy @HealyRex]

@adsmaximus @ecomAim SSO’s the smarter move for serious ad folks

[Healy @HealyRex]

@adsmaximus @herrmanndigital How do you know it will be everyone?

[Mark Wagner @themarkwagner]

PSA for Shopify Payments users:

Your chargeback rate may look higher as of yesterday. Don't panic.

Shopify changed their frontend display to include RDR-covered disputes.

But here's what matters: the backend risk metric is unchanged.

As of today they are still sending the post-RDR dispute rate in risk-related notifications and presumably using this for risk decisioning.

This has been further confirmed by Shopify support.

Ethoca/CDRN alerts remain hidden from the chargeback rate.

Chargeback alerts are still the best tool to reduce your likelihood of reserves or terminations.

[fortune @Fortuze]

70% of ecom subs will churn within 90 days and it has nothing to do with your product

The subscription model is completely fucked for most ecom brands and nobody wants to talk about why

they launch subs, get decent attach rate month one, then watch 70% churn within 90 days

everyone blames the product. blames the customer. blames the economy

nah bro you just built it wrong from the start

first off you're giving the same discount to everyone. "subscribe and save 15%" sounds good until you realize you're subsidizing people who would've paid full price anyway

smart brands tier it. 20% off first order to get them in, 15% for orders 2-4 while building the habit, 10% after that because they're locked in. you're rewarding loyalty not subsidizing trial

second thing is this fixed billing regardless of consumption nonsense. monthly billing on the same date no matter what is how you get angry customers and chargebacks. if someone orders a 30-day supply and you bill them day 28 before they've finished you're creating friction for no reason

some brands let customers set their own schedule. sounds dumb but churn drops 40%+ because you're not forcing product on people who don't need it yet

third problem is you have zero reactivation system. subscriber cancels, you send one "we miss you" email, they don't respond, you forget they exist

the reactivation window is 90 days. after that they're basically cold again

day 7 after cancel you should be asking why. day 14 offer to pause instead. day 30 win-back discount. day 60 last chance sequence. most brands do literally none of this and treat cancellation like it's permanent when 15-20% would come back if you just asked

and fourth... you built the whole thing on Recharge or native Shopify which means you're cooked if anything goes wrong

Shopify owns your subscriber data. they freeze you or ban you, you lose everything overnight. all those subs you spent money acquiring? gone

this is literally why Apptics built subscription software as a separate layer. you keep Shopify for the storefront, own everything underneath. sounds paranoid until you watch someone lose 2,000 subscribers to a "compliance concern"

[Nugennath @Nugennath]

Meta just spending my budgets like my cards are donation taps ?

wtf is going on

[Marin.Istvanic @IstvanicMarin]

FB ad library showing ads sorted by impressions is honestly terrible

I guess next is allowing anyone to see everyone else ad account

[Healy @HealyRex]

@adsmaximus 😂😂😭

[AdMaximus @adsmaximus]

Q1 locked in, how are we doing?

[Ant @AnthonyLapietra]

🚨META ADS PERFORMANCE DIP🚨

EVERYONES performance has dropped severely after the 6th due to a new iOS update

only 20-25% of the people clicking your ad are actually making it to your site

you can check with this column here:

every camp 97%+ - my most recent is only 30%.

[Rafihath Chowdhury @RafihathSalehC]

It took me 1 month in ecom to hit 1k day

It took me 2 years in ecom to hit 10k day

It took me 4 years in ecom to hit 50k day

Made my first youtube video breaking down each step

So you don't have to overthink what to do & what not

Show some love :))

https://t.co/bBQVhLEUiD

[AdMaximus @adsmaximus]

Q5 is for killers

[Jacob @jforjacob]

There is no amount of "sauce" any guru can give you that will be equal to just funnel hacking successful brands

[eddie @eduardbeschea]

❗️Shopify is playing pranks on its merchants again.

It's automatically limiting the data it shares back via ANY of your pixels, including the one from Meta, which means your ads won't be able to optimize efficiently.

To prevent that...

Go to Customer events (search for it in the search bar at the top).

Then switch every value in the data column to Always on.

Do this on all your stores now.

[Healy @HealyRex]

@adsmaximus Merry Christmas! 🎄

[Ben Radack 🏝️ @benradack]

How to run Meta ads with one campaign.

Start with a CBO campaign.
→ Launch one ad set to house your proven winners
→ Every week, launch a new ad set for that week's creative tests
→ Set a min spend limit that's 4x your average CPA to keep the new ads properly tested
→ When you find a new winner, post ID it to the main scaling ad set

What to expect:
→ Meta will miss winners sometimes.

That's okay - you're signing up for the "I trust Meta" mindset by using one campaign. Which means that you trust that the ads Meta chooses to spend on are the right ones.

Just make sure you're doing your best to get some spend into each week's new ads.

[Buyer of Media @iblamejulius]

I can pretty much guarantee you’ll be profitable on meta if you just sit down and write 20-30 HIGHLY detailed, tangible, specific problems someone could solve with your product/ service and launch 1-2 ads for each one.

[AdMaximus @adsmaximus]

If you’re not preloading Q1 budgets in your spend tiers by Dec 27, you’re losing CPM advantage.

Meta rewards predictable pacing, not panic scaling in Week 1.

[Glenn Nieuwenhuis @GlennNieuwenh]

how to make free money in ecom:

- bundle products
- post-purchase upsells
- add tips at checkout
- a/b test multiple offers
- abandoned cart emails
- offer insured shipping
- abuse caffeine

start AOVmaxxing.

that's how you double your revenue without increasing ad spend.

[Healy @HealyRex]

I’ve begged for sales and then begged suppliers not to mess them up

Clean SOPs saved us from losing sleep lol

[Ecom Batman @ecombatman]

Ecom is humbling

One day you spend weeks begging for one sale

Then you spend nights worrying your supplier doesn't mess up 1000 of them