What's the big deal about qualitative research anyway? When is data not enough? Darren Bishop shares a cautionary tale of over-reliance on quant data, and shows the power of qual to get the real story.
๐ผWatch video here: https://t.co/L3jdOdqZK6
๐บ๐ธ๐The future of the Department of Education is at a crossroads as calls to scale back the federal government grow louder in Washington.
Get all the data and the full story in our latest blog: https://t.co/VIIoGCwaBK
Subgroup surprises: married people and households with children are more likely to support shrinking the Department than singles or those without kids.
The divide runs deep-by party, gender, race, and even marital status. Republicans and conservatives favor reduction; Democrats and liberals want expansion.
Our latest survey shows Americans are almost evenly split: 47% support maintaining or expanding the Department, while 43% want to scale it back or eliminate it.
๐School choice is reshaping education in America. Recent laws in South Carolina and Texas show parents demanding control over their kidsโ schooling. https://t.co/1zDSpPktzF
๐ญ Manufacturing companies are setting their sights on building more domestic operations, but how does the average American feel about new factories in their hometown? Spoiler alert: it's not as clear cut as you think.
https://t.co/dBblghHTBs
The decision-making funnel is old news. People (and organizations made up of people) make choices. And the path to choice is a complex journey. Check it out:
https://t.co/yXDugmTAQb
#PowerOfChoice#HumanChoice#ChoiceJourney
Darren Bishop, our Travel + Tourism practice lead, is speaking at @ATMDubai next week! Darren is lending his expertise to a panel on gaming and global tourism in the session "Gaming the Future." If you're at #ATM25 go see Darren on the Future Stage next Monday! #ATMDubai
๐ก See how we helped a historic power brand refresh and strengthen its brand positioning and community presence: https://t.co/J7oKt7RzNo
#EnergyProviders#PowerfulPartnerships
๐ Industry Spotlight: Energy
Working with utility providers to engine and fuel associations, Heart+Mind has provided insights and strategies to navigate energy transitions and stakeholder needs. Check out our work:
https://t.co/TZIq5hSjge
#Energy#EarthDay2025#MarketResearch
๐ธAs backlash against the impacts of tourism was growing in some European vacation spots, Mallorca wanted to promote their Responsible Tourism Pledge to attract more international visitors. See how: https://t.co/CgffUhX699
#ResponsibleTourism#ChoiceMaking