Heart+Mind Strategies

A research-led consulting firm that uncovers how people think, feel + make decisions, and helping clients apply these insights to achieve their goals.

[Heart+Mind Strategies @HeartMindStrat]

@AmericanGaming just launched their new responsible gaming platform backed by Heart+Mind research. #HumanChoice #PlaySmartFromTheStart
https://t.co/PTkG24HwJU

[Heart+Mind Strategies @HeartMindStrat]

What's the big deal about qualitative research anyway? When is data not enough? Darren Bishop shares a cautionary tale of over-reliance on quant data, and shows the power of qual to get the real story.
📼Watch video here: https://t.co/L3jdOdqZK6

[Heart+Mind Strategies @HeartMindStrat]

🔐Data security isn't just an IT issue anymore. It's a brand issue. https://t.co/My1nmPduVJ

[Heart+Mind Strategies @HeartMindStrat]

With no clear majority, the debate over the Department of Education is far from settled. Where do you stand on the future of federal education policy?

[Heart+Mind Strategies @HeartMindStrat]

🇺🇸🎓The future of the Department of Education is at a crossroads as calls to scale back the federal government grow louder in Washington.
Get all the data and the full story in our latest blog: https://t.co/VIIoGCwaBK

[Heart+Mind Strategies @HeartMindStrat]

Supporters say the Department ensures equal access and national standards. Opponents argue for local control and less federal bureaucracy.

[Heart+Mind Strategies @HeartMindStrat]

Subgroup surprises: married people and households with children are more likely to support shrinking the Department than singles or those without kids.

[Heart+Mind Strategies @HeartMindStrat]

The divide runs deep-by party, gender, race, and even marital status. Republicans and conservatives favor reduction; Democrats and liberals want expansion.

[Heart+Mind Strategies @HeartMindStrat]

Our latest survey shows Americans are almost evenly split: 47% support maintaining or expanding the Department, while 43% want to scale it back or eliminate it.

[Heart+Mind Strategies @HeartMindStrat]

Learn how these states are the latest converts and why school choice could unite us all.

[Heart+Mind Strategies @HeartMindStrat]

📓School choice is reshaping education in America. Recent laws in South Carolina and Texas show parents demanding control over their kids’ schooling. https://t.co/1zDSpPktzF

[Heart+Mind Strategies @HeartMindStrat]

School choice isn’t just policy; it’s a movement for fairness and quality education for every child.

[Heart+Mind Strategies @HeartMindStrat]

Parents want options: private, charter, online, homeschool-you name it.

[Heart+Mind Strategies @HeartMindStrat]

A new survey finds 57% of Americans support school choice-across party lines and demographics.

[Heart+Mind Strategies @HeartMindStrat]

🏭 Manufacturing companies are setting their sights on building more domestic operations, but how does the average American feel about new factories in their hometown? Spoiler alert: it's not as clear cut as you think.
https://t.co/dBblghHTBs

[Heart+Mind Strategies @HeartMindStrat]

The decision-making funnel is old news. People (and organizations made up of people) make choices. And the path to choice is a complex journey. Check it out:
https://t.co/yXDugmTAQb
#PowerOfChoice #HumanChoice #ChoiceJourney

[Heart+Mind Strategies @HeartMindStrat]

Darren Bishop, our Travel + Tourism practice lead, is speaking at @ATMDubai next week! Darren is lending his expertise to a panel on gaming and global tourism in the session "Gaming the Future." If you're at #ATM25 go see Darren on the Future Stage next Monday! #ATMDubai

[Heart+Mind Strategies @HeartMindStrat]

💡 See how we helped a historic power brand refresh and strengthen its brand positioning and community presence: https://t.co/J7oKt7RzNo
#EnergyProviders #PowerfulPartnerships

[Heart+Mind Strategies @HeartMindStrat]

🔍 Industry Spotlight: Energy
Working with utility providers to engine and fuel associations, Heart+Mind has provided insights and strategies to navigate energy transitions and stakeholder needs. Check out our work:
https://t.co/TZIq5hSjge
#Energy #EarthDay2025 #MarketResearch

[Heart+Mind Strategies @HeartMindStrat]

📸As backlash against the impacts of tourism was growing in some European vacation spots, Mallorca wanted to promote their Responsible Tourism Pledge to attract more international visitors. See how: https://t.co/CgffUhX699
#ResponsibleTourism #ChoiceMaking