𝗖𝗿𝘆𝗽𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 on CT be like;
-when price dips, the product becomes mid,
-utility > culture,
-branding means barely nothing,
-when the hype dies, product goes with it.
𝗖𝗿𝘆𝗽𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 on other platforms be like;
-normies are interested in real use cases,
-Branding / storytelling is a huge factor,
-culture matters more than profits,
-loyalty comes from product experience not incentives,
-UGC & creator contents drives discovery.
Crypto projects that knows how to utilize & scale both sectors will survive any market.
Everyone wants to build the next big startup,
But only few are prioritizing marketing their idea to real users and building retention.
Marketing plays an important role in every industry.
And can't be replaced by AI.
It takes quite a lot to successfully market a product;
-Distribution
-Contents
-Branding
-Humor & psychology
The best ideas don't sell themselves.
it’s been over a week since I started posting Marketing contents,
It’s been so fun really,
got so much planned out, appreciate the support so far.
Love y’all, Happy Wednesday!
What you cooking?
Lute has onboarded thousands of traders to its platform,
One of their most effective marketing strategies is ( TikTok UGC contents )
They have been running the smoothest campaigns for a crypto trading platform,
Here's the playbook;
>Hire UGC creators
>Creators start up real TikTok accounts
>Make videos highlighting its top feature "Copy-trading"
>Get them to try out different content formats
>Scale & iterate on winning content formats through ads.
>Drive in new users daily
It’s really not so complex,
Real people, real content talking about a real feature
that actually solves a problem for everyday people who want exposure to crypto without the complexity.