Seonaid H

Social Account Director @stripecom // social, content & digital marketing

[Seonaid H @HeepsSeonaid]

One of the best people I know 👏 I owe so many of my successes to @NatalyaRatner ❤️🍾

[The Marketing Society Scotland @marketingsocSCO]

Fellowship awarded to… @NatalyaRatner

Nat is currently part of our Advisory Board, is a Star Awards judge and enjoys mentoring Future Leader members. She was part of the Advisory Board’s Hospitality on Tap taskforce in 2021.

#standydinner22

[Natalya Ratner @NatalyaRatner]

I know it’s a difficult time of the year for many, but anything you can give, will go a long way at the Edinburgh Dog & Cat Home 🐶🐱https://t.co/TFWpuncEKn

[Seonaid H @HeepsSeonaid]

Brand managers and social account leads; you really don't have to say anything at all. You can let your accounts go silent instead. It's really ok.

[annsummers @AnnSummers]

Thank you Ma'am, for everything - for women, for family, for our nation. Sleep well.

[Adrienne Sheares @AdriSheares]

As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search.

So I hosted a mini-focus group with Gen Zers to learn more.

Here are 3 takeaways:

[Amanda Natividad @amandanat]

It's a tough world out there for creators...

Over half of Google searches end without a click.

And social media platforms ding you for linking out.

What to do?

Beat the platforms at their own game.

Make Zero-Click Content.

Here's how:

[Natalya Ratner @NatalyaRatner]

By far, the most exciting talk of the day for me, has been The New Fandom Formula by @zoescaman. Talking about community, autonomy and equity and what those trends mean #DigitalDay @marketingsocSCO

[Seonaid H @HeepsSeonaid]

Nice wee treat of a Wednesday afternoon to see our campaign on econsultancy's top social campaigns of the month 😎

[Matt Navarra @MattNavarra]

The Best Social Media Campaigns from October 2021

- @tiktok_us
- @Facebook
- @UN
- @PoliceScotland

https://t.co/HaFIynCvnZ

[Seonaid H @HeepsSeonaid]

Just a selection of v relatable memes from around my socials this week 😅

Ps if you work in social and you don't follow @WorkInSociaI on IG.. treat yourself this Friday morning

[Seonaid H @HeepsSeonaid]

Buzzing to see #DontBeThatGuy trending 5th in the UK earlier 💪 This campaign has such an important message - proud to play a part in getting it in front of as many eyes as possible.

[Scottish Government Marketing Campaigns @ScoGovMarketing]

Do you want to work with the best marketing team in Scotland? Want to make a real difference & put your marketing skills to the ultimate test? We’re looking for inspiring & organised people to deliver some of the most exciting campaigns in Scotland over the next 12 mths

[Seonaid H @HeepsSeonaid]

Yay!!!!!!!!! So so well deserved 🥰 absolutely incredible leader and somehow an even better person 💙💙💙💙 over the moon for you @C_Leaver xxxx

[The Marketing Society Scotland @marketingsocSCO]

⭐ Inspirational Marketing Leader of the Year is…@C_Leaver, @VisitScotland ● #StarAwards21

[Seonaid H @HeepsSeonaid]

Cheeky wee Gold for the last piece I worked on for Brand Scotland 🙌🙌🙌 Well deserved @robcatt @MikeThorburn84 💃

[The Marketing Society Scotland @marketingsocSCO]

⭐ Taking the GOLD award for International Marketing is…@TheLeith / Brand @Scotland for ‘Europe, Scotland is right here with you’ ● #StarAwards21

[Natalya Ratner @NatalyaRatner]

My old team is up for THREE awards this evening:

🌟 @C_Leaver - Inspirational Marketing Leader
🌟 Sam Crawford - Rising Marketing Star
🌟 Brand @Scoland - Best International Campaign

🎉🎉🎉

Good luck to all shortlisted (but I'll be crossing fingers & toes for those guys👆)

[North East Edinburgh Counselling Service @NEECSedinburgh]

We need your help 💚 Our counselling service has a funding shortfall - we need to raise £80,000 to keep offering affordable counselling to NE Edinburgh. #SaveNEECS

Please share & donate if you can 👇 https://t.co/o0Yyrhpq5m

[Seonaid H @HeepsSeonaid]

And now they're turning that success into a greater good by making it a fundraising campaign for Cancer charities. Bravo to all of the team behind brand Aldi 👏

[Seonaid H @HeepsSeonaid]

What Aldi's marketing team have done is take something potentially damaging to their reputation (the court case), TAKEN A RISK, and it is paying massive dividends

[Seonaid H @HeepsSeonaid]

Their social media and marketing team is being backed by the entire organisation, allowing them to do this. It's a clear demonstration of having that level of trust in marketing experts and supporting them to take risks can be transformational and create massive success