Stating The Obvious

Stating the Obvious (STO) is an independent consultancy in the Fashion & Textiles industry driven by the belief that sustainable transformation is inevitable

[Stating The Obvious @Helene_STO]

thanks everyone! Nice session! #circlechat

[Stating The Obvious @Helene_STO]

@Gwenhams @TimiKomo @circleeconomy @loopalife @REvolveWaste @thenextcloset @notjaded Are you moving from Trump to Kennedy now? :) #circlechat

[Stating The Obvious @Helene_STO]

A6: #getourshittogether! Salute to Hello/Guudbuy doing great work in educating consumers. Like their fb and get the info! #Circlechat

[Stating The Obvious @Helene_STO]

A6: Maybe the gap between what we SAY we do and what we actually do? Attitude-behaviour gap? #circlechat

[Stating The Obvious @Helene_STO]

@Gwenhams @shannoncrookit @REvolveWaste @circleeconomy @RichoWeigend @notjaded @loopalife @thenextcloset @SaversVVillage Yes - vulnerability & AUTHENTICITY are key - clothes are part of our identity. And nobody is perfect. I'MPERFECTION #circlechat

[Stating The Obvious @Helene_STO]

A5c: It's not just capital though. Circular requires a big systems change: mindsets/ infrastructure /design/ tech /bus. models #circlechat

[Stating The Obvious @Helene_STO]

A5b: CIRCULAR can compete with LINEAR, we just need to change the rules of the game and shift the business case. #circlechat

[Stating The Obvious @Helene_STO]

A5a: new technologies in production and recycling. They need investment to scale and compete with status quo. #circlechat

[Stating The Obvious @Helene_STO]

@stylegourmand @Gwenhams @SteveBOReilly @circleeconomy @wornagainuk works on chemical recycling tech for blends. To know what can be recycled, you need to know the tech out there! #circlechat

[Stating The Obvious @Helene_STO]

@stylegourmand @Gwenhams @SteveBOReilly @circleeconomy In workwear: cotton/poly is the most common with reason. @RecoverUpcycled can actually recycle this into new yarns! #circlechat

[Stating The Obvious @Helene_STO]

@stylegourmand @Gwenhams @SteveBOReilly @circleeconomy Monomaterials are preferred but it is not the case that blends cannot be recycled. #circlechat

[Stating The Obvious @Helene_STO]

A4c: Take back is key when you want to be circular. If you cannot get the materials back at the end - there is no new beginning! #circlechat

[Stating The Obvious @Helene_STO]

@Gwenhams @stylegourmand @SteveBOReilly @circleeconomy For example - better have Nylon yoga pants than polyester! :) #circlechat

[Stating The Obvious @Helene_STO]

@Gwenhams @stylegourmand @SteveBOReilly @circleeconomy Learn more about materials and their quality/application - this will help you select better/ longer lasting clothes! #circlechat

[Stating The Obvious @Helene_STO]

A4b: Brands need to think more on what happens after sales & what role they can play to ensure take back/collection of textiles. #circlechat

[Stating The Obvious @Helene_STO]

A4a: Take back can create many opportunities for brands: more customer contact / re-sale / re-make / recycle. #circlechat

[Stating The Obvious @Helene_STO]

@REvolveWaste @thenextcloset @circleeconomy @notjaded @Gwenhams @loopalife yes and aside from @thenextcloset let us not forget @LENAlibrary where you can borrow/exchange clothes like a library. Love it! #circlechat

[Stating The Obvious @Helene_STO]

@w_r_yuma I think we need both. Change our relation to clothes (consumption) AND technical solutions to reduce the impact of the industry #circlechat

[Stating The Obvious @Helene_STO]

@circleeconomy @RichoWeigend @notjaded @Gwenhams @loopalife @thenextcloset @REvolveWaste Consumers are a driving force for the industry to change. Power is with the people, we just need to take it!
#circlechat

[Stating The Obvious @Helene_STO]

@georgiaparker99 @circleeconomy However, it is not impossible. @hm has put some pretty ambitious (Circular) targets for 2025 - hope they will make it happen! #circlechat